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PERSUASION IS
MY VOCATION
DAWN WEATHERSBEE CONTENT STRATEGIST
COMMUNICATION THAT
MOTIVATES ACTION
When I taught literature...
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Dawn Weathersbee Visual Resume

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An overview of my process, persuasion history, products, and services.

Published in: Marketing
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Dawn Weathersbee Visual Resume

  1. 1. PERSUASION IS MY VOCATION DAWN WEATHERSBEE CONTENT STRATEGIST COMMUNICATION THAT MOTIVATES ACTION When I taught literature, I communicated to de-escalate conflict, motivate improved performance, and encourage better life choices. When I was a fundraiser, I communicated for the purpose of maintaining income and creating new donor relationships. Today, I use persuasive rhetoric and images to tell your business’ story and attract your target customers. I MAKE IT PAINLESS FOR YOU When my clients say it’s easy and painless to work with me, I attribute their positive experience to my career path. I have continually studied and practiced effective communication my entire adult life. Encouraging my audiences to take a specific action, and making them glad to do so, has been my life’s work. CASE STUDY Golden Chiropractic: Rebrand and Content Strategy Since 2015: we have boosted sales, increased online customer engagement, increased awareness, and steadily grown market share PROVEN PROCESS PRODUCTS SERVICES 1. IDENTIF Y BUSINESS OBJECTIVES 2. MARKET RESEARCH 3. DEVELOP CONTENT 4. DETERMINE METRICS 5. PROMOTE CONTENT 6. EVALUATE PERFORMANCE 7. RETURN TO STEP 1 BRAND GUIDE DEVELOPMENT: Identify your unique place in the market. BLOG CONTENT STRATEGY: Create a perception of value and relevance. EMAIL MARKETING CONTENT STRATEGY: Create and maintain a relationship of value for you and your customer. MARKET RESEARCH: Identify what your customers want and how to reach them. CORE MESSAGE STRATEGY: Inspire your target audience to take action. WHITE PAPER AND CASE STUDY DEVELOPMENT: Prove your solution, value, and relevance. PITCH AND REPORTING DECK STRUCTURE: Demonstrate and sell success. RESEARCH COPY WRITING CUSTOM GRAPHICS L ABOR SOURCING PROJECT OVERSIGHT “Dawn is superb when it comes to marketing and branding. She has a knack for visualizing the big picture and ensuring all the pieces line up to make things happen.” - RYAN DOUGL A S , OWNER, POTENT WRITING “We chose Dawn to help develop the label look and messaging we wanted for our brand because she understood our company mission and the market we were trying to reach right away. Dawn is also very easy to work with, enjoys seeing her clients succeed, and adds value to anything she is involved with.” - BRIAN PETERSON , OWNER, E A STSIDE INDUSTRIES 29 new customers monthly on average 56% monthly average increase in blog visits 32% monthly average increase in referrals to website from Facebook Read more case studies >> A+

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