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Case Study: Brand Guide & Sales Collateral


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Local Advertising Agency: Results gained from brand refresh, market research, and sales collateral development.

Published in: Marketing
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Case Study: Brand Guide & Sales Collateral

  1. 1. CABÉZA ADVERTISING: BRAND GUIDE & SALES COLLATERAL Visit the Cabéza Advertising Website RESULTS Clarity, Efficiency, Productivity Clear & Targeted Representation Market Research Brand Guide Brand Personas Source Designer No Identity Systems Current Branding Felt Stale Case Study: Identity & Marketing Systems © Dawn Weathersbee 2017 “She asked thought-provoking questions about my business. It provoked me to draw an image. She communicated the vision to a graphic artist who created a graphic that is now on the web page and entire back side of our business card.” ~ José García, President “My sales person loves the way that the company looks. He feels that these pitch and report decks are better than what he was using at a larger agency. The graphic of the gear is a powerful tool that I use at almost every project meeting that I have with a prospect.” ~ José García, President “Her curiosity is her strongest skill. What spins off of that is her ability to dive into your business to find out what is an ideal customer for you. She identified three different customers for me, and what my message should be. That brings a lot of clarity.” ~ José García, President Lack of Brand- Specific Messaging SOLUTIONS Create Brand StrategyLack of Direction Update Visual Identity Informed Strategy Elevated Image PROBLEMS Outdated Logo & Colors Image Confidence Ready to Level Up Core Messages Effective Sales CollateralData Visualization