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Being There When Consumers Need You

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Quick overview of how you can be the business people turn to when they are having a major life event.

Published in: Marketing
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Being There When Consumers Need You

  1. 1. Marketing to Trigger Events Being There When Your Market Experiences a Life Event
  2. 2. WHAT IS A TRIGGER EVENT? Image courtesy of Wilson Hui
  3. 3. WHAT IS A TRIGGER EVENT? Trigger Events Happen at a New Life Stage •  having a baby •  moving •  getting married •  starting a business •  experiencing a death in the family •  needing a new car •  …and many others
  4. 4. MARKETS REACT TO A TRIGGER EVENT Image courtesy of Louise Soe
  5. 5. People Seek Help and Advice Most people turn to the Internet, online communities, and their personal offline networks for help. MARKETS REACT TO A TRIGGER EVENT
  6. 6. HOW TO MARKET TO A TRIGGER EVENT? Image courtesy of Got Credit
  7. 7. Be in the Right Place at the Right Time with Help •  Create shopping guides •  Join a relevant movement •  Partner with businesses who serve your market •  Maintain a blog with advice •  Create a helpful newsletter •  Create an online community with experts •  …basically be where they are looking for help HOW TO MARKET TO A TRIGGER EVENT?
  8. 8. Need Help Developing Your Messaging? Dawn Weathersbee dawnweathersbee@gmail.com

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