Video In Content MarketingVideoKilled the Radio StarVideoBreeds the Web star
Hello, I’m Dawn Willson – Content Marketing Expert My Site I’ve been around the block a few times… 1. Child Prodigy Artist 2. Studied Film/Video, Mass Comm., Rhetoric, & Sociology 3. TV Producer (& Commercial Videos) 4. Writer 5. Web producer 6. Interactive TV Pioneer (Web on TV) 7. Online Marketing Director 8. Content Strategy 9. Social Media Strategy
When growing up (70’s & 80’s)TV was the ONE big thing… 90’s - (college) computers & the web became ANOTHER big thing 2000 – We thought the two would naturally converge – on TV but, the technology wasn’t there (HDTV’s didn’t exist yet)…
The technology went mobile… …and social.(new dawn media was born!
What does that mean for you?More places to get a story.Our attention span may be on a thousand mediums, but we all still want the same thing… …a good story.
Storytelling has existed andbeen practiced long, longbefore the web existed.
What makes a good story? Every story has a structure… an arc… to keep the audience interested and engaged.
Good stories have characterarcs. Conflict: - CBS Fires Charlie -Charlie Defies CBS Becomes Hero - Charlie Gains 2 million Tweeter Followers - Charlie Goes on Tour - CBS Offers Job Back Resolution? Next Arc: - People Watch The Train Wreck - Transformation
Where the Audience is:Google sites handle about 88 billion searches each month.YouTube is the second most popular search engine second only toGoogle.Facebook is now over 800 million users.Twitter has nearly 400 million accounts.Yahoo! is the number 1 news source used online.LinkedIn is at 200 million usersSuper Bowl XLV, in 2011, the most-watched American televisionprogram in history, drew an audience of 111 million viewers. Again,important to note… this is the MOST watched TV program every yearand it has a lot less viewers than Facebook.
Infotainment -The guy in the office cubiclecopes with stress by seeking outentertaining videos on YouTubeand then shares them with hisbuddies on Facebook andTwitter – we market to thataudience.Understand that consumers are inthe driver’s seat so content needs toinspire strong entertainment value todrive conversation.
Content Marketing“the creation and distribution of educational and/or compellingcontent in multiple formats to attract and/or retain customers.
Social Video Marketing!!!Unique short videos thatare targeted to specificaudiences get passedaround very quickly onsocial networks. Make me laugh. – fastest way to achieve conversation status in social networks. Surprise me. – for the person Entertain me. – Popular determined to solve a problem, video is a fast remedy. Provide it with the unexpected web videos are today’s new you get word of mouth. Superbowl commercials – except they happen every day in the form of Give me a reason to talk. short, entertaining video clips.
Potion in the motion… In the world of instant media, people today have little time and may be a bit lazy in the reading department. They want to ‘get it’ in 30 seconds. They’d much rather see how a product works, than have to read how to figure it out. And they’re much more likely to purchase when they can see how cool the product is.
Advantage #1: VIDEO DRIVES SEOYouTube is the 2nd Largest Search Engine online behind GoogleVideos are 53 times more likely than text pages to appear on thefirst page of search results.Advantage #2: VIDEO DRIVES ACTIONEmail click-thru rates increased by 50% when video was included. Up from 18%without it. (Web Video Marketing Council)
Advantage #3: Video Search drives sitevisits. Internet will become the Fact: broadcast market of Publishing video on choice and text search will your website will lift organic search turn into video search. engine ranking and increase unique visits. Video is judged by its thumbnail. They are searching for answers – How-to!! People don’t watch a video. They watch batches of videos. (You want to tap into that Related Videos section.)
What we do… We keep it short. Include real people Let viewers share and vote an respond in multiple ways Provide content strategy before video production Insert special versions of your videos, such as clips Ensure that it is versatile so it can move between sites. We keep it engaging!
Integrated Video Content Split Videos – we increase clicks by splitting and spreading different portions of the video content at different distribution points. this is a compelling tactic that, when done well, has the ability to move traffic! Example: Users watch video in one location, then have to go to another place at Example: One video is a starting point and another time to then multiple story-lines are optioned so view the consumers can choose their own conclusion. adventure.
The proof is in the pudding……happy clients new dawn media increased Exhibit Booth Sales by 110% for the NDIA (National Defense Industry Association) last year. 90% Other clients have stated that videos, once added to their online marketing campaign & social media strategy increased customer loyalty and sales by 90%.
new dawn media provides videos made by experts as well as videos made by users. The former guarantees reliability and the latter ensures authenticity. Eye-catching & entertaining How-to videos reduce the Marketing as a service costs across all customer service and support Saving you money channels.
Will Web Shows be the death knellfor TV programs? KEY: SOCIAL VIDEO MARKETINGNo. Not if the KEY: SAME MESSAGE, DIFFERENT MEDIUMContentStrategists &Producers aresmart.Integratingthe contentvia manyplatformsshould bepart of thedistributionstory line.
It is important touse a variety ofvideo formats… Testimonial Video Webisodes Mini Documentaries Interactive Video Video Widgets Guerilla Video Video Mail Mobile Video
Video Mail is HUGEVideo Mail – draws consumers closer fromtheir own inbox As corporate IT departments have wised-up to employees who are watching YouTube at work, many companies have blocked access to the site. Consequently, more people are forwarding emails with video Even if you just have a box on an email that attachments or emails looks like it is a 30 second video, it will still get with links to video hosted clicked on and watched. on alternative video sites. Older demos prefer email.
FACTS: Over half of all online traffic is VIDEO ONLINE. Video is NOW taking over the web. Video should be the core element of your marketing strategy. Mobile is taking over the web. You should be creating cross-digital platform content strategy. new dawn mediaspecializes in Social Video production. new dawn mediais increasing sales with video by 110%! new dawn mediaproduces Online Content Marketing & VIDEO productions for companies and organizations across the country.