Sunrisedeck Gamer Dawn

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Sunrisedeck Gamer Dawn

  1. 1. SUNRISE GAMER DECK CASE STUDIES 2010
  2. 2. MISSION STATEMENT We are experts at enhancing your brand creatively and responsibly.
  3. 3. Take your game to the next level with Sunrise Identity.
  4. 4. When Bungie Studios needed turnkey solutions for its online store and branded promotional merchandise for the Halo trilogy, they called on Sunrise Identity for vital tactical support.
  5. 5. Our gaming team has a combined 35+ years experience and knowledge serving the industry.
  6. 6. EXPERIENCE AND BANDWIDTH Sunrise has supported more than 50 game launches and delivered millions of brand impressions. Launch support experience and services include: CrEAtivE sErviCEs AND GrAPHiC DEsiGN DirECt iMPort Gift witH PUrCHAsE ProGrAMs LiCENsiNG ProGrAMs PrE-sELL GAME ProMotioNs fAN fEsts LAUNCH DrivE to rEtAiL DAy of LAUNCH ProGrAMs MErCHANDisE sUPPort Co-brANDED GAME/ rEtAiLEr UNiforMs brANDED MErCHANDisE wEb-storEs
  7. 7. OUR CLIENTS
  8. 8. WALL OF FAME PROJECTS:
  9. 9. WALL OF FAME PROJECTS PROJECT: Gift with Purchase Program for major U.S. retailer GOAL: Drive sales of Xbox 360 consoles at their stores PRODUCT: Xbox 360 Console Bag RESULTS: • Saved client 58% on bag cost compared to other suppliers • 100% sell-through of consoles with bags
  10. 10. WALL OF FAME PROJECTS PROJECT: Gears of War Launch Support for major U.S. retailer GOAL: Build excitement, raise awareness of product launch PRODUCT: Full suite of Gears of War logo merchandise RESULTS: Helped sell 2.5MM copies of game in first week
  11. 11. WALL OF FAME PROJECTS PROJECT: Halo Fans for Hurricane Relief for Bungie Studios GOAL: Raise money for Katrina Relief through consumer engagement (buy a shirt and portion of proceeds go to relief effort) PRODUCT: Fight the Flood T-shirts RESULTS: • Shirts for sale within 48 hours of storm • Processed 11,000 orders in two weeks • Raised $175,000 for American Red Cross
  12. 12. WALL OF FAME PROJECTS PROJECT: Bungie Web-Store GOAL: Distribute Halo trilogy merchandise to rabid fans PRODUCT: Full suite of Halo branded apparel and gear RESULTS: • Millions of dollars sold over life of store • Delivered millions of brand impressions
  13. 13. WALL OF FAME PROJECTS PROJECT: Xbox 360 Media PR Accessory Kit GOAL: Provide unique high-value kits to the media industry to promote the line of Xbox 360 accessories PRODUCT: Totally custom metal briefcase with die-cut foam insert for accessories RESULTS: Increased awareness to global media community
  14. 14. TESTIMONIALS The day before a high profile awards show we hatched a brilliant (not to mention ambitious) idea to design and print a totally original Bungie T-shirt for our team to wear at the event. In less than 24 hours Sunrise Safeco Insurance Company’s experience had completed and delivered the order. I knew I could with Sunrise Identity has been and depend on Sunrise in a tight spot. That’s why you are continues to be excellent. Our online my go to guys! store was handled well and our special order business is always handled with Aaron Lemay the utmost care and urgency and we Senior Graphic Designer appreciate everyone’s willingness to Bungie Studios take the extra step to get a job done, many times in a very short turn around time. Even though we have ended our online store relationship (because of a company acquisition) we continue to I have been working with Sunrise Identity for the past work with Sunrise for special orders as three years. They have consistently provided me with we are able. creative promotional ideas and top notch service. I have found their prices to be competitive and they have always strived to ensure that I get the most for my company’s Shannon Chatman investment. I can honestly say that our brands have Marketing Operations benefited from the efforts of Sunrise Identity. Safeco Insurance Company Nels Struve Division Marketing Manager Pernod Ricard USA
  15. 15. CONTACT US Call in Sunrise for tactical marketing support and take it to the next level! dawn hays sr account manager 615.831.5293 dawn@sunriseid.com www.sunriseid.com

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