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HAVING A FOLLOW-UP
SYSTEM THAT WORKS




      PRESENTED BY
     DAWN DOHERTY
  SMALL BUSINESS COACH
Welcome!
       I help real estate agents
       REACH MORE PEOPLE
   so they can MAKE MORE MONEY!
Agenda

• 5 things to do before noon to gain more clients
• Setting yourself up for success- organize your 1st day doing
   this
People make you successful.


Gain more clients by building a relationship network
               that cares about you!
How to Find Your Ideal Client
   The importance of having a target market
• They “hang out” in the same place
• Let’s people know you’ve dedicated your life’s work to
   them
• They have an established communication network
Surprising Statistics
             2% of Sales are made on the second contact
             5% of sales are made on the third contact
             10% of sales are made on the fourth contact
             80% of sales are made on the fifth to twelfth contact




Source: http://kellymarsh.org/follow-up-statistics/
Why Create a Reach Strategy?

• Build trust and credibility over time
• Be in front of people at “the right time”
• Be regarded as an expert vs novice
• Increase your contact database
• Speed up your sales process
Share Something Cool
What?

Each morning send something cool to 3 people in your network. Go online and find
links to articles that are interesting. Send them to relevant people.

Who?

Once you read something go through your database and choose the appropriate
person: Dawn likes knitting, send her the latest patterns from http://knitty.com

How?

In the Subject line: Saw this and thought of you. In the body of the email: What do you
think?, link to share. Sign off with another question “when can we catch a coffee?”.
Show you care
What?

Send somebody a note to tell them you are thinking of them.

Who?

Pick a person in your network. You don’t need an excuse. Social networks like Facebook
offer opportunities for acknowledging and congratulating people.

How?

It takes fifteen minutes a week to write 5 cards and put them in the mail- just do it.

By the way

This is about good karma and being a great person- don’t expect anything in return!
What?
          Make an introduction
Introduce one person to one other person each day.

Who?

Pick two people in your network who are RELEVANT to each other but who don’t
know each other yet.

How?

Begin with an email: “Clay meet Casey, Casey meet Clay. Clay works with service
providers to optimize their social media presence and Casey shoots and edits amazing
Youtube-ready video.”

Then set expectations: “ If you get to connect and hang out, that’s great! If not, no
obligations here.”

“Speak soon and keep well.” And that’s it.

See the Law of Reciprocity start working for your business soon after!
THANK YOU FOR YOUR TIME!
         VISIT:
      DAWND.COM

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Having a Follow-up System that works

  • 1. HAVING A FOLLOW-UP SYSTEM THAT WORKS PRESENTED BY DAWN DOHERTY SMALL BUSINESS COACH
  • 2. Welcome! I help real estate agents REACH MORE PEOPLE so they can MAKE MORE MONEY!
  • 3. Agenda • 5 things to do before noon to gain more clients • Setting yourself up for success- organize your 1st day doing this
  • 4.
  • 5.
  • 6. People make you successful. Gain more clients by building a relationship network that cares about you!
  • 7. How to Find Your Ideal Client The importance of having a target market • They “hang out” in the same place • Let’s people know you’ve dedicated your life’s work to them • They have an established communication network
  • 8. Surprising Statistics 2% of Sales are made on the second contact 5% of sales are made on the third contact 10% of sales are made on the fourth contact 80% of sales are made on the fifth to twelfth contact Source: http://kellymarsh.org/follow-up-statistics/
  • 9. Why Create a Reach Strategy? • Build trust and credibility over time • Be in front of people at “the right time” • Be regarded as an expert vs novice • Increase your contact database • Speed up your sales process
  • 10.
  • 11. Share Something Cool What? Each morning send something cool to 3 people in your network. Go online and find links to articles that are interesting. Send them to relevant people. Who? Once you read something go through your database and choose the appropriate person: Dawn likes knitting, send her the latest patterns from http://knitty.com How? In the Subject line: Saw this and thought of you. In the body of the email: What do you think?, link to share. Sign off with another question “when can we catch a coffee?”.
  • 12. Show you care What? Send somebody a note to tell them you are thinking of them. Who? Pick a person in your network. You don’t need an excuse. Social networks like Facebook offer opportunities for acknowledging and congratulating people. How? It takes fifteen minutes a week to write 5 cards and put them in the mail- just do it. By the way This is about good karma and being a great person- don’t expect anything in return!
  • 13. What? Make an introduction Introduce one person to one other person each day. Who? Pick two people in your network who are RELEVANT to each other but who don’t know each other yet. How? Begin with an email: “Clay meet Casey, Casey meet Clay. Clay works with service providers to optimize their social media presence and Casey shoots and edits amazing Youtube-ready video.” Then set expectations: “ If you get to connect and hang out, that’s great! If not, no obligations here.” “Speak soon and keep well.” And that’s it. See the Law of Reciprocity start working for your business soon after!
  • 14. THANK YOU FOR YOUR TIME! VISIT: DAWND.COM