Marketing and Social Media Toolbox for Serious Impact - Leadership Asheville


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Many businesses and nonprofits have a marketing and social media plan, but are you getting the most out of your efforts? Sure you’ve fired up your email list, started a Facebook page and maybe even uploaded a few YouTube videos, but now what? Learn how to maximize your marketing and social media strategies with high-impact ideas and tools to create a sustainable plan that brings dollars in the door.

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Marketing and Social Media Toolbox for Serious Impact - Leadership Asheville

  1. 1. <ul><li>Presented by </li></ul><ul><li>Dawn A Crawford </li></ul><ul><li>Social Media & Communications Consultant </li></ul><ul><li>@ SocMediaRckStr </li></ul>Marketing & Social Media Toolbox for Serious Impact
  2. 2. Marketing is a Conversation
  3. 3. Do NOT Be This Guy
  4. 4. Marketing is a Relationship
  5. 5. Your Future is HERE <ul><ul><li>Over 50% of the world’s population is under 30-years-old - 96% of them have joined a social network </li></ul></ul><ul><ul><li>Generation Y and Z (30 and under) consider e-mail passé – some universities have stopped distributing e-mail accounts </li></ul></ul><ul><ul><li>Kindle eBooks Outsold Paper Books on Christmas </li></ul></ul><ul><ul><li>24 of the 25 largest newspapers are experiencing record declines in circulation </li></ul></ul>
  6. 6. Build TRUST <ul><li>78% of consumers trust peer recommendations </li></ul><ul><ul><li>Only 14% trust advertisements </li></ul></ul><ul><ul><li>Only 18% of traditional TV campaigns generate a positive ROI </li></ul></ul>
  7. 7. Creating Your Sustainable Plan <ul><li>Master Tools </li></ul><ul><li>Interact </li></ul><ul><li>Explore & Experiment </li></ul><ul><li>Take It Off Line </li></ul><ul><li>Quit </li></ul>
  8. 8.
  9. 9. <ul><li>Listening is lead generation </li></ul>
  10. 10. Google Alerts –
  11. 11. Social Media Dashboard HootSuite –
  12. 12. Analytics for $5 a Month!
  13. 13. Sprout Social – <ul><li>Plans starting at $9 a month </li></ul>
  14. 14. Email Marketing <ul><li>Stay top of mind </li></ul><ul><li>Add value and then you are never spam </li></ul><ul><li>List only offers </li></ul><ul><li>Listen your analytics </li></ul><ul><li>Grow your list through social media </li></ul>
  15. 15. Be Part of the Community <ul><li>Donate silent auction items </li></ul><ul><li>Sponsor events </li></ul><ul><li>Be ever present </li></ul>
  16. 16. <ul><li>Come HOME to Facebook - make your biz/cause mesh with people's personal lives = family, friends and community </li></ul><ul><li>More visuals the better – pack your page with photos, videos, fun stories </li></ul><ul><li>Give them value – Fan only coupons </li></ul><ul><li>Measure and evaluate </li></ul>
  17. 17. <ul><li>Become a trusted source for your cause </li></ul><ul><li>Get on VIP's radar </li></ul><ul><li>Mini market research – ask questions! </li></ul><ul><li>Find writers for your blog </li></ul><ul><li>Leverage your advocates </li></ul>
  18. 18. <ul><li>Video is the next social media revolution – be ready for it! </li></ul><ul><li>Like other videos </li></ul><ul><li>Play with on-screen messages & choose your own adventure </li></ul><ul><li>Nonprofits: Take advantage of the YouTube Nonprofit Program - </li></ul>
  19. 19. <ul><li>Claim your page – you never know </li></ul><ul><li>Run a competition among employees/volunteers to win a silly prize </li></ul><ul><li>Check out Sprout Social - </li></ul><ul><li>Nonprofits: Do check-in fundraiser with a corporate sponsor </li></ul>
  20. 20. <ul><li>Think of other mediums other than words – video, scanned art, photos </li></ul><ul><li>Showcase your best features – people, places and things </li></ul><ul><li>Feature guest posts by bloggers = your customers </li></ul>
  21. 21. Interact <ul><li>Ask questions </li></ul><ul><li>Engage bloggers </li></ul><ul><li>Tell Stories </li></ul><ul><li>Information Sharing </li></ul><ul><li>Events </li></ul><ul><li>Employee Engagement </li></ul><ul><li>Peek Behind-the-Scenes </li></ul><ul><li>Fundraising - Friendraising </li></ul><ul><li>BE REAL! </li></ul>
  22. 22. Marketing & Social Media is a Conversation
  23. 23. Explore
  24. 24. Nerd Out & Experiment
  25. 25. Take It Off Line
  26. 26. Say Bye-Bye
  27. 27. Passion is Infectious
  28. 28. Biz Card + Magic = Presentation + Reading List <ul><li>Dawn Crawford </li></ul><ul><li>Principal Communicator </li></ul><ul><li> </li></ul><ul><li>[email_address] </li></ul><ul><li>720-231-1930 </li></ul><ul><li>@ SocMediaRckStr </li></ul>