Give social media a shot - MD IZ Coalition

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Give social media a shot - MD IZ Coalition

  1. 1. Give Social Media a Shot Presented by Dawn Crawford Social Media & Communications Consultant @SocMediaRckStr
  2. 2. • Raleigh-based full service communications agency that works exclusively with nonprofits• 10 years of dedicated healthcare nonprofit experience + 7 years of corporate advertising experience• Bring us your problem and we’ll solve itClients, Experience & Affiliations 2
  3. 3. QUICK POLL 3
  4. 4. WHY SOCIAL MEDIA 4
  5. 5. American Usage• Two-thirds of online adults (66%) use social media platforms• Using it for: – Keeping in touch with friends/family – Health information (20%) – Recommendations from peers 2011 Source: http://www.pewinternet.org/Reports/2011/Why-Americans-Use-Social-Media.aspx?src=prc-headline 2011 Source: http://worldofdtcmarketing.com/one-in-five-americans-use-social-media-websites-as-a-source-of-health-care- information/social-media-and-healthcare/ 5
  6. 6. Gender Usage70% 64% 64% 63%60% 58%50% 43%40% 37% 36% 36%30%20%10%0% Facebook LinkedIn Twitter Other Men Women 2011 Source: http://www.thestrategyweb.com/studies-how-women-and-moms-use-social-media- and-mobile-today 6
  7. 7. Moms• Use social networks longer and more frequently• Make up 20% Internet traffic and are the fastest-growing buyers of iPhones.• Sharing more photos and news on Facebook than anyone else 7
  8. 8. Caregivers80%70%60%50%40%30%20%10% 0% Used the internet Used an electronic Used some other Participated in a for caregiving organizer or technology device blog or online related information calendar that assisted with forum or support caregiving Percentage of Caregivers 2011 Source: http://blog.caregiver.org/?p=37 8
  9. 9. Nonprofit Organizations 8% Yes No 92% 2011 – Source: http://nonprofitresourcememo.org/2012/01/nonprofits-and-social-media-no-end-in-sight/ 9
  10. 10. Healthcare Workers908070605040302010 0 Personal Reasons Professional Reasons Both 2011 Source: http://www.smartertechnology.com/c/a/Social-Business/Synergies-Abound-When- Health-Care-Organizations-Tap-Social-Media/ 10
  11. 11. Public Health 57% NOT UsingSocial Media 2009 - Source: http://www.medscape.com/viewarticle/710011 11
  12. 12. HOW TO USE SOCIAL MEDIA 12
  13. 13. Social Media isa Conversation
  14. 14. Social Media is aRelationshiphttp://www.flickr.com/photos/eelssej_/394781835/sizes/z/in/photostream/
  15. 15. Do NOT Be This Gal http://www.flickr.com/photos/mythoto/5064380001/sizes/l/
  16. 16. • Create a page• Come “home” to Facebook• Update daily + use lots of visuals – photos, videos, links with images• Rock Stars: – American Association of Long-Term Care Nurses - facebook.com/AALTCN – Vaccinate Your Baby - facebook.com/VaccinateYourBaby – The Arizona Partnership for Immunization 16
  17. 17. • Repost from Facebook• Use as a giant news feed• Get on VIPs radar• Rock Stars – One - @ONECampaign – United Nation’s Shot@Life - @shotatlife – Colorado Children’s Immunization Coalition - @immunizecokids 17
  18. 18. • Create a collaboration space for professionals• Make a company page• Form a group for members• Rock Stars: – AARP – American Society for Pain Management Nursing (ASPMN) 18
  19. 19. • Video is the next social media revolution – be ready for it!• Showcase your employees, doctors, coalition members and partners• Rock Stars – PKIDs - youtube.com/user/PKIDsOrg – Families Fighting Flu - youtube.com/user/FamiliesFightingFlu 19
  20. 20. New Kids on the Block Pinterest.com • Visual Social Bookmarking • Happy, beautiful images • Examples: AARP, National Wildlife Federation Instagram iPhone App Store • Photo mobile social network • Only on iPhones, iPads, etc. • Examples: Autism Science Foundation, UNICEF plus.google.com • Googles answer to Facebook + Twitter • 8 Million Users • Examples: Amnesty International, Malaria Museum 20
  21. 21. GIVE IT A SHOT 21
  22. 22. InFLUence Others• Special flu campaign from the Nevada Immunization Coalition• Facebook, Twitter & blog• Facebook app + collected photos• Links – influencenevada.org – immunizenevada.org – facebook.com/ImmunizeNeva da 22
  23. 23. Colorado Children’s ImmunizationCoalition• Coalition building + public outreach• Immunize For Good – parent campaign• Facebook + mobile app• Links – childrensimmunization.org – facebook.com/ImmunizeCOKi ds – Twitter.com/immunizecokids 23
  24. 24. Friends of Adult Care Homes• North Carolina project• Website, Facebook, blo g• Used for advocacy and education of senior issues• Links: – friendsofadultcare.com – facebook.com/adultcare 24
  25. 25. ACTION STEPS 25
  26. 26. Take a Shot• Think about how to reach YOUR audience – Health professionals – Coalition members – Parents – Caregivers• Pick your mix• Make a plan• Take a leap 26
  27. 27. CLOSING THOUGHTS 27
  28. 28. 28iChris
  29. 29. penmachine29
  30. 30. 30paparutzi
  31. 31. THIS IS IMPORTANT WORK 31
  32. 32. Passion is Infectioushttp://www.flickr.com/photos/krystalt/5248185017/sizes/l/
  33. 33. Dawn Crawford bcdcideas.comdawnacrawford@gmail.com 720-231-1930 @SocMediaRckStr 33

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