Embracing Social Media for Social Impact


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Embracing Social Media for Social Impact

  1. 1. Embracing Social Media for Social Impact <ul><li>Presented by </li></ul><ul><li>Dawn A Crawford </li></ul><ul><li>Social Media & Communications Consultant, BC/DC Ideas </li></ul><ul><li>@SocMediaRckStr </li></ul>
  2. 3. Power of Social Media <ul><li>Be a super hero for your cause </li></ul><ul><li>Create real connections with real people </li></ul><ul><li>It can reach new audiences that are more immune to traditional media </li></ul><ul><li>Confront misinformation & negative chatter head-on </li></ul><ul><li>You are already losing by not engaging </li></ul>
  3. 4. Social Media is a Conversation
  4. 5. Your Future is HERE <ul><ul><li>Over 50% of the world’s population is under 30-years-old - 96% of them have joined a social network </li></ul></ul><ul><ul><li>Generation Y and Z consider e-mail passé – some universities have stopped distributing e-mail accounts </li></ul></ul><ul><ul><li>Kindle eBooks Outsold Paper Books on Christmas </li></ul></ul><ul><ul><li>24 of the 25 largest newspapers are experiencing record declines in circulation </li></ul></ul>http://www.socialnomics.net/2010/05/05/social-media-revolution-2-refresh/
  5. 6. Build TRUST <ul><li>78% of consumers trust peer recommendations </li></ul><ul><li>Only 14% trust advertisements </li></ul><ul><li>Only 18% of traditional TV campaigns generate a positive ROI </li></ul>
  6. 7. Come Home to Facebook <ul><ul><li>Facebook tops Google for weekly traffic in the U.S. </li></ul></ul><ul><ul><li>Facebook added over 200 million users in less than a year </li></ul></ul><ul><ul><li>If Facebook were a country it would be the world’s 3rd largest ahead of the United States and only behind China and India </li></ul></ul><ul><ul><li>The fastest growing segment on Facebook is 55-65 year-old females </li></ul></ul><ul><ul><li>60 millions status updates happen on Facebook daily </li></ul></ul>
  7. 8. It is Essential to Business <ul><ul><li>Twitter: </li></ul></ul><ul><ul><ul><li>Ashton Kutcher and Ellen Degeneres (combined) have more Twitter followers than the populations of Ireland, Norway, or Panama. </li></ul></ul></ul><ul><ul><li>YouTube </li></ul></ul><ul><ul><ul><li>The #2 largest search engine in the world </li></ul></ul></ul><ul><ul><li>There are over 200,000,000 Blogs </li></ul></ul><ul><ul><ul><li>25% of search results for the World’s Top 20 largest brands are links to user-generated content </li></ul></ul></ul><ul><ul><ul><li>34% of bloggers post opinions about products & brands </li></ul></ul></ul>
  8. 9. Tell YOUR Story <ul><li>Real Conversations </li></ul><ul><li>Information Sharing </li></ul><ul><li>Events </li></ul><ul><li>Fundraising </li></ul><ul><li>Friendraising </li></ul><ul><li>Employee Engagement </li></ul><ul><li>Bring Your Cause to Life </li></ul><ul><li>Peek Behind-the-Scenes </li></ul><ul><li>Answer Questions </li></ul><ul><li>Ask Questions </li></ul><ul><li>Meet Your Followers IRL </li></ul>
  9. 11. Creating Your Plan <ul><li>Listen </li></ul><ul><li>Audience </li></ul><ul><li>Content Focus </li></ul><ul><li>Frequency </li></ul><ul><li>Pick Tools </li></ul><ul><li>Responsible </li></ul><ul><li>Launch date </li></ul>
  10. 12. <ul><li>Facebook gives people the power to share and makes the world more open and connected. Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet. </li></ul><ul><li>Create a Fan Page </li></ul><ul><ul><li>Add all your information from your website, brochures, videos and photos </li></ul></ul><ul><li>Create a Cause page for donations </li></ul><ul><ul><li>Must use Network for Good as your “online bank” </li></ul></ul><ul><li>Measurement </li></ul><ul><ul><li>Insights are built into every page </li></ul></ul>
  11. 13. <ul><li>Twitter is a real-time short messaging service that works over multiple networks and devices. </li></ul><ul><li>Create an account about your cause </li></ul><ul><ul><li>Share articles, promote events, website, encourage supporters, correct misinformation </li></ul></ul><ul><ul><li>Retweet “RT” brand champions, like causes, reporters, etc </li></ul></ul><ul><li>Measurement: </li></ul><ul><ul><li>HootSuite http://hootsuite.com </li></ul></ul>
  12. 14. <ul><li>Founded in February 2005, YouTube is the leader in online video, and the premier destination to watch and share original videos worldwide through a Web experience. YouTube allows people to easily upload and share video clips across the Internet through websites, mobile devices, blogs and email. </li></ul><ul><li>Create a branded channel for all your videos </li></ul><ul><ul><li>Favorite other organization's videos to bolster your content </li></ul></ul><ul><li>Measurement </li></ul><ul><ul><li>Insights built into every page </li></ul></ul>
  13. 15. Explore Other Social Media Platforms <ul><li>Blogging </li></ul><ul><ul><li>http://www.wordpress.com </li></ul></ul><ul><li>Create Your Own Social Network </li></ul><ul><ul><li>http://www.ning.com </li></ul></ul><ul><li>Photo Sharing </li></ul><ul><ul><li>http://www.flickr.com </li></ul></ul><ul><li>Social Action Networks & Nonprofit Giving Portals </li></ul><ul><ul><li>www.SocialActions.org </li></ul></ul><ul><ul><li>www.Care2.com </li></ul></ul>
  14. 17. Nonprofits Doing GOOD Things <ul><ul><li>Museum of Life and Science – Department focused blogs written by employees </li></ul></ul><ul><ul><li>http://www.lifeandscience.org </li></ul></ul><ul><ul><li>Http://mslanimaldepartment.blogspot.com </li></ul></ul><ul><ul><li>http://blogs.ncmls.org/greg-dodge/2010/03/11/snakes/ </li></ul></ul><ul><ul><li>National Wildlife Foundation – Mission blogging </li></ul></ul><ul><ul><li>http://blogs.nwf.org/ </li></ul></ul><ul><ul><li>Colorado Health Foundation – Organizational blogging, lots of event blogging </li></ul></ul><ul><ul><li>http://coloradohealth.typepad.com/health_relay/ </li></ul></ul>
  15. 18. Good Reads <ul><ul><ul><ul><ul><li>BC/DC Ideas – http://www.bdcdideas.com </li></ul></ul></ul></ul></ul><ul><li>Beth’s NPO Social Media Blog – http://beth.typepad.com/ </li></ul><ul><ul><ul><ul><ul><li>Kivi's NPO Communications Blog - http://www.nonprofitmarketingguide.com/blog </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>John Haydon - http://www.johnhaydon.com/ </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Wild Apricot - http://www.wildapricot.com/blogs/newsblog/default.aspx </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Duck Call from Big Duck - http://www.bigducknyc.com/blog/ </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Pamela's Grant Writing Blog - http://www.pamelasgrantwritingblog.com/ </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Pulse and Signal - http://pulseandsignal.com/ </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Have Fun, Do Good - http://havefundogood.blogspot.com/ </li></ul></ul></ul></ul></ul>
  16. 19. Getting Started <ul><li>Listen </li></ul><ul><li>Create profiles </li></ul><ul><li>Make connections with friends, family and colleagues + link back – IMPORTANT STEP </li></ul><ul><li>Friend, follow and subscribe </li></ul><ul><li>Start talking about how much you care about your cause </li></ul>
  17. 20. Questions? <ul><li>Dawn Crawford </li></ul><ul><li>Principal Communicator </li></ul><ul><li>bcdcideas.com </li></ul><ul><li>[email_address] </li></ul><ul><li>720-231-1930 </li></ul><ul><li>@SocMediaRckStr </li></ul>