Introduction to Social Media

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Presentation to The Nutrition Society Training & Education programme is delighted to offer a Media Training workshop at the Annual Summer Meeting 2012, Queen’s University Belfast,.

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Introduction to Social Media

  1. 1. HelloI’m Davy Sims – who are you?
  2. 2. ?#ff
  3. 3. http://www.fredcavazza.net/2012/02/22/social-media-landscape-2012/
  4. 4. Where’sTumblr?
  5. 5. The TED imperatives Be interested. Be generous. Be interesting. Connect.
  6. 6. If all you can do is repeat cocktail party banalities aboutyourself, dont come to the party.If all youre hoping for is to get more than you give, it isnot worth your time.If youre not confident enough to share what youreafraid of and whats not working, youre cheatingyourself (and us).Seth Godin http://sethgodin.typepad.com
  7. 7. The Former Audience* The people once known as the audience1 – Know who you are talking to2 – Listen to them to understand them better3 – Follow, link, “Friend”, comment, respond,read, share,4 – Don’t confuse the platforms (different usershave different expectations)5 – Public and Private voice6 – Take control of your mediaDan Gilmore
  8. 8. Some things to take away • What social networks do are important to post content to? • Who are you talking to? • What are your main Calls to Action. What action will the user take they’ve consumed your content? Visit your website? Share it to their social networks? Consider time and budget. What format and quantity of assets can you afford to create? • Become an Trusted Source • Give to get back
  9. 9. Thanks www.davysims.com davy001@gmail.com @davysims Download this presentation athttp://www.slideshare.net/davysims/

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