Keynote from the London Perl Workshop 2009

1. The “M” Word Dave Cross [email_address]

2. What is The “M” Word?

3. Something that most of the Perl community is suspicious of

4. Something that much of the Perl community doesn't see the point of

5. The “M” Word is not Microsoft

6. What is The “M” Word?

7. Something that is often more confusing than it needs to be

8. Something that is hard to use successfully

9. The “M” Word is not MySQL

10. What is The “M” Word?

11. Something that much of the Perl community would rather not deal with

12. Something that much of the Perl community doesn't really understand

13. The “M” Word is not mst

14. What is the “M” word?

15. The “M” Word is MARKETING

16. 2009 is the year the Perl community started to take marketing seriously

17. This is good

18. 2009 is the year the Perl community started to understand what marketing is

19. This is better

20. What is marketing?

21. Ask Wikipedia

22. The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large

23. T he management process responsible for identifying, anticipating and satisfying customer requirements profitably

24. mst's marketing story

25. Nordic Perl Workshop

26. Getting the videos online as soon as possible

27. “ That'll be good for marketing”

28. “ Oh, I'm not doing marketing...”

29. “ ... I'm just raising awareness”

30. Marketing is raisng awareness

31. “ Marketing” eq “Raising awareness”

32. So, what has been happening?

33. Many things

34. Tim Bunce “Perl Myths”

35. Enlightened Perl Organisation

36. Perl Ironman Blogs

37. YAPC::Europe Marketing BOF

38. TPF Marketing Committee

39. Cleaning pm.org

40. Web site redesigns

41. blogs.perl.org

42. Breaking out of the echo chamber

43. Perl programmers know how wonderful Perl is

44. We need to get that message to non-Perl programmers

45. More Perl presence at non-Perl conferences

46. Mostly un-coordinated activity

47. All coming together simultaneously

48. Having a big effect

49. This is only the start

50. We can achieve much more

51. You can help

52. We can all be Mouseketeers

53. We can all be Mouseketeers

54. We can all be Marketeers

55. We can all raise awareness of Perl

56. Can you give a talk at a non-Perl conference?

57. Can you write an article for a non-Perl web site?

58. Can you help to redesign a Perl web site?

59. Can your company donate web designer time?

60. Can you start a Perl blog?

61. Can you donate money to pay for this work?

62. Can you come up with a great marketing idea that we've missed?

63. 2009 has been a great year for Perl

64. With your help 2010 can be even better

65. Become a marketeer

66. Help to raise awareness

67. Don't be scared of the “M” word