Shortage of refining capacity within the US Strict environmental regulations Growing Oil Demand Responsible to help recompense for environmental damages Alternative energy threat Fluctuating oil prices
Focused on growing its upstream E&P segment to reap the profits of high price oil Large presence in specific geographic areas with proven trends 15 years of experience with ethanol blending Estimated overall company production will grow at a 5%-7% compound annual growth rate from 2010 – 2016.
Create a campaign through YouTube and social media sites to have consumers send in funny road trip videos while stopping at a Marathon Gas Station. These videos will be posted to the Marathon Oil website and the winner with the most creative video receives a $5,000 gas card. Target Market – Men and Women 16 and up that have their drivers license
SEO/SEM – Google AdWords – cheap gas, cheap gas prices, cheap gas price and oil prices Due to the amount of competing oil companies, keywords will help brand Marathon Oil Facebook, Twitter, Linkedin Keep up with the technologically savvy world and provide knowledge through communication
Google+ - Provides circles for Owners, Managers, Employees and satisfied customers,-Video ChatsMobile Apps – give consumers directions as well as have games and gas prices
Create awareness of Marathon Oil all over the world. Gain Recognition through videos Create communication all over the web