NMDL Final - ShaunaDavisson

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NMDL Final - ShaunaDavisson

  1. 1. By Shauna Davisson
  2. 2.  Shortage of refining capacity within the US Strict environmental regulations Growing Oil Demand Responsible to help recompense for environmental damages Alternative energy threat Fluctuating oil prices
  3. 3.  Focused on growing its upstream E&P segment to reap the profits of high price oil Large presence in specific geographic areas with proven trends 15 years of experience with ethanol blending Estimated overall company production will grow at a 5%-7% compound annual growth rate from 2010 – 2016.
  4. 4.  Create a campaign through YouTube and social media sites to have consumers send in funny road trip videos while stopping at a Marathon Gas Station. These videos will be posted to the Marathon Oil website and the winner with the most creative video receives a $5,000 gas card. Target Market – Men and Women 16 and up that have their drivers license
  5. 5.  SEO/SEM – Google AdWords – cheap gas, cheap gas prices, cheap gas price and oil prices  Due to the amount of competing oil companies, keywords will help brand Marathon Oil Facebook, Twitter, Linkedin  Keep up with the technologically savvy world and provide knowledge through communication
  6. 6. Google+ - Provides circles for Owners, Managers, Employees and satisfied customers,-Video ChatsMobile Apps – give consumers directions as well as have games and gas prices
  7. 7.  Create awareness of Marathon Oil all over the world. Gain Recognition through videos Create communication all over the web
  8. 8.  Current Sales – 15.28 B Sales Growth – +18.70%  Goal – 20.67B
  9. 9.  Google + FREE Google AdWords Fees Facebook FREE Twitter FREE YouTube FREE $5,000 Gas Card – Campaign Maintenance of Marathon Oil Website Fees
  10. 10.  http://investing.money.msn.com/investments/stock- price?symbol=MRO http://www.ogj.com/articles/2011/12/marathon-oil-targets- most-of-2012-budget-for-eagle-ford-shale.html http://www.energy-business- review.com/companies/marathon_oil_corporation http://www.investopedia.com/stock-analysis/2012/Marathon- Oil-Rides-The-Bakken-MRO-CLR-MDU- MUR0329.aspx#axzz1sETwBsMi http://www.wikinvest.com/stock/Marathon_Oil_(MRO)

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