Social Media for Artists
David Z. Morris
What’s Social Media?
User-Generated Content (UGC)
◦ Youtube, Instagram, Blogs
A Personalized Media Stream
A Networking Tool (Twitter, Tumblr)
A Conversation; A Connection.
An Artist Has a Story
Who am I? What do I know? What
have I done? What do I stand for?
Present a clear personality. A
heightened version/variation of
yourself. (This is what art is anyway).
Start with a two-sentence bio.
Your audience is making your identity
a part of theirs.
Stories Can Be Messy
(but not too messy)
Me: A former academic, writing about
Japan, Communication Technology,
post-academic careers, and conspiracy
theory. I also write fiction about an
alternate-universe Civil War. With
Becomes: A post-academic editor and
freelance writer with interests in
academia, Japan, and media
Twitter: Professional, Writers, News, Politics
(Avg. Age: 40).
Tumblr: Visual Arts
Youtube: 2nd biggest “social media” site; Music,
events; Easily embedded
Facebook: Event promotion, Lean Startup,
moving to HEAVY monetization (Pay to Play).
Does many things, none of them well.
Blogging: Writers (obvs), Information Intensive,
Topic Specific (vegetarian recipes, How-To)
Soundcloud: Music; primarily for OTHER
Instagram: “Lifestyle”; microvideo; ?????
Start with one thing and grow out.
◦ Don’t start an account you don’t intend to
use. Kill neglected accounts.
Tweetdeck (for Chrome) or Hootsuite
Check for Hashtags (Twitter, Instagram)
2-3 Tweets a day (fast decay/scroll)
~1 FB update
Instagram: <1/day (slow decay/scroll)
What should I post?
Most importantly – YOUR OWN
Live Tweet/Instagram Relevant Events!
◦ Media events or in-person
Twitter links to blog posts
Links to new art
Go behind the scenes
Personal photos/thoughts that convey
But sometimes . . .
Reblog/Retweet/Link to relevant
material. Add comments/thoughts.
Strategies for getting attention
(other than posting good content)
Follow people (follow anyone you
“Like” stuff (Instagram)
Follow and direct message anyone
you have worked on a project with.
Have a conversation!