Social media for artists

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Social media for artists

  1. 1. Social Media for Artists David Z. Morris @davidzmorris Davidzmorris.com Mindslikeknives.blogspot.com @davidzmorris
  2. 2. What’s Social Media?  User-Generated Content (UGC) ◦ Youtube, Instagram, Blogs  Commenting, sharing  A Personalized Media Stream  A Networking Tool (Twitter, Tumblr)  Research Data  Lead Generation  A Conversation; A Connection. @davidzmorris
  3. 3. An Artist Has a Story  Who am I? What do I know? What have I done? What do I stand for?  Present a clear personality. A heightened version/variation of yourself. (This is what art is anyway).  Start with a two-sentence bio.  Your audience is making your identity a part of theirs. @davidzmorris
  4. 4. Stories Can Be Messy (but not too messy) Me: A former academic, writing about Japan, Communication Technology, post-academic careers, and conspiracy theory. I also write fiction about an alternate-universe Civil War. With MAGIC! Becomes: A post-academic editor and freelance writer with interests in academia, Japan, and media @davidzmorris
  5. 5. Platforms  Twitter: Professional, Writers, News, Politics (Avg. Age: 40).  Tumblr: Visual Arts  Youtube: 2nd biggest “social media” site; Music, events; Easily embedded  Facebook: Event promotion, Lean Startup, moving to HEAVY monetization (Pay to Play). Does many things, none of them well.  Blogging: Writers (obvs), Information Intensive, Topic Specific (vegetarian recipes, How-To)  Soundcloud: Music; primarily for OTHER musicians.  Instagram: “Lifestyle”; microvideo; ????? @davidzmorris
  6. 6. Practicalities  Start with one thing and grow out. ◦ Don’t start an account you don’t intend to use. Kill neglected accounts.  Tweetdeck (for Chrome) or Hootsuite ◦ SCHEDULING  Ifttt.com  Check for Hashtags (Twitter, Instagram) ◦ Hashtags.org  2-3 Tweets a day (fast decay/scroll)  ~1 FB update  Instagram: <1/day (slow decay/scroll) @davidzmorris
  7. 7. What should I post? Most importantly – YOUR OWN CONTENT.  Live Tweet/Instagram Relevant Events! ◦ Media events or in-person  Twitter links to blog posts  Links to new art  How-to Videos  Go behind the scenes  Personal photos/thoughts that convey your story @davidzmorris
  8. 8. But sometimes . . .  Reblog/Retweet/Link to relevant material. Add comments/thoughts. @davidzmorris
  9. 9. Strategies for getting attention (other than posting good content)  Follow people (follow anyone you interact with).  Reblog/RT  “Like” stuff (Instagram)  Follow and direct message anyone you have worked on a project with.  Have a conversation! @davidzmorris

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