Optimize Your Job Search


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Optimize Your Job Search

  1. 1. <ul><li>Find & Be Found on LinkedIn & Social Networks </li></ul><ul><li>Created for the Job Seekers Group </li></ul><ul><li>©2009 Dana Lookadoo </li></ul>
  2. 2. Agenda . Job Seekers <ul><li>Your job search may hinge on who you know more than what you know . </li></ul><ul><li>You can build relationships and expand your career opportunities through friends and friends of friends . </li></ul><ul><li>LinkedIn and Social Networks offer free avenues to find and be found . </li></ul>
  3. 3. <ul><li>Business Social Networking Job Research Chain of Relationships </li></ul>
  4. 4. Business Social Networking <ul><li>LinkedIn … </li></ul><ul><li>Celebrated 40 million users on its 6 th birthday on May 5, 2009. </li></ul><ul><li>Estimates 1 million users sign up every 2 weeks. </li></ul><ul><li>Is international! It’s the world’s largest professional network to meet people, share information, ideas, news and opportunities. </li></ul>www.LinkedIn.com
  5. 5. Business Social Networking
  6. 6. Business Social Networking <ul><li>Recruiters, head hunters, decision-makers tap into LinkedIn to look for & evaluate candidates . </li></ul><ul><li>Your profile, connections, activity and recommendations are now your defacto “ references .” </li></ul><ul><li>LinkedIn is a job board. It’s also a network for research , learning , sharing and establishing yourself as a subject matter expert . </li></ul>Interactive R é sum é Find Jobs Questions & Answers News & Events
  7. 7. Job Research <ul><li>Your job search involves company research . </li></ul><ul><li>Search for companies by: </li></ul><ul><li>Name or Keyword </li></ul><ul><li>Location and/or ZIP </li></ul><ul><li>Industry & Size </li></ul><ul><li>Relationship to your connections </li></ul><ul><li>Jobs posted on LinkedIn </li></ul>
  8. 8. Job Research
  9. 9. Job Research
  10. 10. Job Research <ul><li>Use “Advanced Job Search” to refine your search results: </li></ul><ul><li>Within distance of ZIP </li></ul><ul><li>Experience Level </li></ul><ul><li>Jobs posted within dates </li></ul><ul><li>Jobs posted by Date, Location, Company, Job Title, Degrees away from you, Keyword Relevance </li></ul><ul><li>Industry (drill down) </li></ul>
  11. 11. Job Research <ul><li>Search Groups Directory for jobs within: </li></ul><ul><li>Alumni </li></ul><ul><li>Corporate </li></ul><ul><li>Conference </li></ul><ul><li>Networking </li></ul><ul><li>Non-Profit </li></ul><ul><li>Professional </li></ul>
  12. 12. Job Research
  13. 13. <ul><li>Sign up & Observe Your Interactive Résumé Target Keywords </li></ul>
  14. 14. Sign up & Observe <ul><li>How do you make LinkedIn work for you? </li></ul><ul><li>Sign up. Fill out your profile. </li></ul><ul><li>Use keyword-rich descriptions to summarize your strengths. </li></ul><ul><li>Change your URL to a custom Web address… http://www.linkedin.com/in/lookadoo </li></ul><ul><li>Observe what others are doing. Research Group, Jobs, Companies, News, Events </li></ul>Complete Profile Include Photo Get Vanity URL Watch & Observe
  15. 15. Sign up & Observe
  16. 16. Sign up & Observe
  17. 18. Your Interactive Résumé <ul><li>Make a statement about yourself by adding some Personal Information : </li></ul><ul><li>List Honors & Awards </li></ul><ul><li>List Personal Information , except your address!  </li></ul><ul><li>Contact Settings Gives people an idea of your availability and how you want to be contacted. </li></ul>
  18. 19. Your Interactive Résumé <ul><li>Tap into the power of Questions & Answers ! </li></ul><ul><li>Observe how others are answering questions. </li></ul><ul><li>Answer questions if you can add value to other answers already there. </li></ul><ul><li>Don’t be afraid to ask questions! </li></ul>
  19. 20. Your Interactive Résumé <ul><li>Recommend Others ! </li></ul><ul><li>Be generous in your recommendations of others! </li></ul><ul><li>Ask for recommendations. Remember to thank them personally. </li></ul><ul><li>Don’t load your profile with too much hype! You can overdo recommendations. </li></ul>
  20. 21. Your Interactive Résumé <ul><li>Add Applications </li></ul><ul><li>Share your Reading List by Amazon. </li></ul><ul><li>Add LinkedIn to your Blog. </li></ul><ul><li>Update LinkedIn with blog posts, if you have a WordPress blog. </li></ul>
  21. 22. Target Keywords <ul><li>Optimize how you show up in LinkedIn and search engines. </li></ul><ul><li>Use keywords, that define you and what you do. </li></ul><ul><li>Write out your skills and the type of job for which you qualify. </li></ul><ul><li>Your full name </li></ul><ul><li>Skills and specialties </li></ul><ul><li>Job Type, including acronyms </li></ul><ul><li>Industry, including field of work </li></ul><ul><li>Passions – Let them know a little about your personality! </li></ul>Full Name Skills, Specialties Job Type Industry Passions (a little personality)
  22. 23. Target Keywords <ul><li>Example of Dana’s “often changing” Summary… </li></ul>
  23. 24. Your Interactive Résumé <ul><li>LinkedIn Network Updates are sent via email to all connections in your list. </li></ul><ul><li>Update your profile. </li></ul><ul><li>Post updates often. </li></ul><ul><li>Connect with others on a regular basis. </li></ul><ul><li>Join Groups, when appropriate. </li></ul><ul><li>Answer Questions. </li></ul>
  24. 25. <ul><li>Chain of Relationships </li></ul><ul><li>Social Networks for Business </li></ul>
  25. 26. Chain of Relationships
  26. 27. Chain of Relationships
  27. 28. Social Networks for Business <ul><li>Social Networking is more than hanging out & chatting with friends! </li></ul><ul><li>Many networks give professionals an opportunity to see and be seen. </li></ul><ul><li>Twitter http://twitter.com </li></ul><ul><li>Search Twitter using “Advanced”: </li></ul><ul><li>http://search.twitter.com/advanced </li></ul><ul><li>Naymz: http://www.naymz.com/ </li></ul><ul><li>Indeed: http://www.indeed.com/ </li></ul><ul><li>Real Match: http://www.realmatch.com/ </li></ul>
  28. 29. Social Networks for Business
  29. 30. Social Networks for Business
  30. 31. <ul><li>Do Don’t Checklist & Resources </li></ul>
  31. 32. Do… <ul><li>Join NOW! </li></ul><ul><li>Get a professional photo! </li></ul><ul><li>Look around LinkedIn to see what others in your field are doing and industry groups. </li></ul><ul><li>Flesh out your profile so people can understand who you are, your strengths and passions. </li></ul><ul><li>Connect with friends! </li></ul><ul><li>Ignore a connection if you don’t want to connect with them! </li></ul><ul><li>Treat others with respect! </li></ul>
  32. 33. Don’t… <ul><li>Be all about me! </li></ul><ul><li>Join LinkedIn and forget it! </li></ul><ul><li>Spam all your friends with connections or links! </li></ul><ul><li>Get really excited and go overboard on your profile! </li></ul><ul><li>Over connect. Be discerning. Think about each connection as a vote of confidence! </li></ul><ul><li>Be a “drive by” social networker and post comments and links about you! </li></ul><ul><li>NO wedding or vacation pictures as your profile picture! </li></ul><ul><li>NO spamming summary with keywords! </li></ul><ul><li>NO “Guru” or “Expert” titles! </li></ul><ul><li>Profile picture shown is a mockup. </li></ul><ul><li>SEO Guru / Expert profile shown is for real! </li></ul>
  33. 34. To Do’s… LinkedIn Checklist <ul><li>Edit Your Profile – Complete it carefully and accurately. If you’re currently unemployed, list your current position as “Open to opportunities.” </li></ul><ul><li>Include a Photo – 80x80 in size. Cropped headshot is best. </li></ul><ul><li>Write a Professional Summary – Your headline at the top is important. This is your first chance to make a good impression. Highlight experience. </li></ul><ul><li>Include Keywords, Skills, Full Name – 3 rd person. Use words (keywords & your full name) for which you want to be found and show up in search results. </li></ul><ul><li>Include Passions – (optional) Add a little something personal. </li></ul><ul><li>Contact Settings – List your availability: career opportunities, consulting offers, new ventures, job inquiries, and reference requests. </li></ul><ul><li>Website Links – Link to a personal blog, other social network profiles. </li></ul><ul><li>Custom URL – Customize. Include public profile URL in email signature. </li></ul><ul><li>Grow your Network! – Find connections, coworkers, friends. </li></ul><ul><li>Get recommendations – Don’t be afraid to ask. Recommend others, too. </li></ul>
  34. 35. Optimize Your Job Search Recap
  35. 36. Resources <ul><li>LinkedIn Blog: http://blog.linkedin.com/ </li></ul><ul><li>LinkedIn on Twitter - @LinkedIn: http://twitter.com/linkedin </li></ul><ul><li>JibberJobber Group on LinkedIn: http://cli.gs/jibberjobber </li></ul><ul><li>I’m on LinkedIn, Now What? http://imonlinkedinnowwhat.com/ </li></ul><ul><li>Optimize Your Job Search (slides by Barbara Rozgonyi ) http://www.slideshare.net/wiredprworks/optimized-job-search </li></ul><ul><li>About the Presenter… </li></ul><ul><li>Dana Lookadoo Search Marketing Optimizer [email_address] http://www.danalookadoo.com http://www.linkedin.com/in/lookadoo </li></ul><ul><li>Coming Soon… </li></ul><ul><li>YOYO (You’re On Your Own) SEO http://www.YOYOSEO.com </li></ul>