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Using Windows to engage communities


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Philippa Snare explained how Windows Live products could be used to extend communications in the community. At the Bright Ideas conference in Newham November 3 2006

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Using Windows to engage communities

  1. 1. Newham 2012 & Windows Live Extending the communications to your communities Philippa Snare Group Product Manager – Windows Live November, 2006
  2. 2. Picture slide What is live
  3. 3. Pucture slide What is the Microsoft offering
  4. 4. Picture slide What is the vision
  5. 5. Creating new relationships with citizens … to smaller community groups …reaching a broader audience …for online two way participation
  6. 6. Engaging Newham’s Youth Online <ul><li>When a child signs up for a Gold card, give them a Windows Live ID, for e.g. [email_address] (Windows Live Custom Domains) </li></ul>Link up the Newham Gold Card Scheme with Windows Live
  7. 7. Engaging Newham’s Youth Online [email_address] With Windows Live Custom Domains, you can provide citizens with email and other communication tools
  8. 8. Engaging Newham’s Youth Online <ul><li>Children can then use their Windows Live ID (printed on their Gold Card) to access email, spaces, messenger from PCs in Leisure centres or at home </li></ul>
  9. 9. Engaging Newham’s Youth Online Keep in touch with them using the UK’s largest email and instant messaging services that they know and love!
  10. 10. With their Gold Card / WL ID kids can use Windows Live Spaces to share their progress and passion for sports, for example on the Leyton Orient Football Programme Windows Live Spaces is a great way for children in the community to share their interests
  11. 11. Creating new relationships with citizens … to smaller community groups …reaching a broader audience …for online two way participation
  12. 12. Windows Live Spaces could also be used to link schools from across the country with schools in Newham on the journey to 2012
  13. 13. Engaging with local residents Windows Live offers many great ways to keep local residents informed of Newham’s progress to 2012, and provide them with news, information and local services
  14. 14. Engaging with local residents Using Windows Live Local, create mashups to show locations and progress of Olympic venues, or provide services like ‘planning your running route’ in Newham
  15. 15. Alerts (Notification Service) <ul><li>Alerts is an opt-in, spam free notification service </li></ul><ul><li>Alerts deliver information to users, based on the their presence and with IM, mobile, and e-mail as end-points </li></ul><ul><li>Why use the Alerts notification service? </li></ul><ul><ul><li>Presence based </li></ul></ul><ul><ul><li>Multiple-end points (IM, mobile, e-mail) </li></ul></ul><ul><ul><li>Easy integration with RSS </li></ul></ul><ul><ul><li>It’s spam free </li></ul></ul><ul><ul><li>User controls the deliver settings, so they get the information they want when/where they want to receive it </li></ul></ul><ul><ul><li>Alerts are up to 10x more effective than simple email (with CTR’s up to 30% depending on the scenario) </li></ul></ul><ul><ul><li>An alert directs the user to any specified URL </li></ul></ul>IM, e-mail & mobile endpoints Desktop Alert Scenario Alerts
  16. 16. Creating new relationships with citizens … to smaller community groups …reaching a broader audience …for online two way participation
  17. 17. New partnerships with citizens With Windows Live Expo, citizens easily can trade, swap or sell with people in their local community
  18. 18. New partnerships with citizens Using Windows QnA citizens can post questions and get answers and tips from fellow citizens
  19. 19. New partnerships with citizens With the Windows Live Mobile client citizens will be able to get personalised content based on RSS feeds. They can also use Windows Live Mail, Messenger, Spaces and Search on their mobile phone. Citizens can access their local government services powered by Windows Live on their mobile
  20. 20. New partnerships with local business Help small business get started with Office Live, which provides email, web hosting and online collaboration tools