This presentation was developed for an online conference organised by Local Government Improvement and Development: Local by Social.
The origins of the social by social game go back to the late 1990s when government planned local online community learning centres … and wanted to engage users in their design. But how do you co-design an online centre when users may not have used a a computer?
Drew Mackie and I developed a workshop, based on previous community engagement work, that involves the simplest of props - a pack of cards.
Today we face the situation in reverse. How can councils plan the use of social media, with local communities, when officers and members are often unfamiliar with the tools? Indeed many residents may be using Facebook when this is blocked for council use.
The current version of the game was further developed with social media experts Beth Kanter (US), Amy Sample Ward (US-UK) and Andy Gibson (UK), and refined in use. It is backed up by the Social by Social book http://socialbysocial.com and linked online community http://socialbysocial.net. Fell free to download and use it yourself: it is great for training, or planning within or outside an organisation.
I find that technology can be an enabler, a barrier - and also a neutral space where everyone can confess their ignorance, share some insights, and help each other learn how to tackle old problems in new ways.
The game helps create that conversation space, and nudges people to think about the real issues they are trying to address, and who needs to be involved, before jumping to the tools.
The game in detail http://socialbysocial.net/notes/Social_by_Social_game