The Social by
Social game
David Wilcox
http://socialreporter.com
http:socialbysocial.com
htt://socialbysocial.net
The challenge the game addresses
How do you help public agencies – and those they
work with – plan the use of social media...
The game is a workshop exercise, of 60-90
minutes, for a small group or scores of people.
They use a pack of cards to star...
A bit of theory
The games reflects:
• Start with situation
• Define your purpose
• Consider stakeholders
• Only then choos...
The game in practice
• Describe or invent a
situation
• Break into groups, each
taking a theme
• Define goals and plan
act...
Planning sheet
helps groups
report back
In training sessions with Kent CC, led by Steve
Dale, we provide a presentation on social media,
practical exercises and a...
Draw
scenario
Choose
methods
Define
goals
Develop
plan
SM
wiki
Try the
tools
Strategy game and social media training
Seque...
Examples of the game in use
Lots of conferences. Post and video
In Europe - with media coaches. Post and video
Town centre...
Game instuctions and downloads
Full details of the game, with downloads of the cards
are here.
If you would like to discus...
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The Social by Social Game

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This presentation was developed for an online conference organised by Local Government Improvement and Development: Local by Social.
The origins of the social by social game go back to the late 1990s when government planned local online community learning centres … and wanted to engage users in their design. But how do you co-design an online centre when users may not have used a a computer?
Drew Mackie and I developed a workshop, based on previous community engagement work, that involves the simplest of props - a pack of cards.
Today we face the situation in reverse. How can councils plan the use of social media, with local communities, when officers and members are often unfamiliar with the tools? Indeed many residents may be using Facebook when this is blocked for council use.
The current version of the game was further developed with social media experts Beth Kanter (US), Amy Sample Ward (US-UK) and Andy Gibson (UK), and refined in use. It is backed up by the Social by Social book http://socialbysocial.com and linked online community http://socialbysocial.net. Fell free to download and use it yourself: it is great for training, or planning within or outside an organisation.
I find that technology can be an enabler, a barrier - and also a neutral space where everyone can confess their ignorance, share some insights, and help each other learn how to tackle old problems in new ways.
The game helps create that conversation space, and nudges people to think about the real issues they are trying to address, and who needs to be involved, before jumping to the tools.
The game in detail http://socialbysocial.net/notes/Social_by_Social_game

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  • This presentation was developed for a workshop with the North West e-government Group on October 5 2010. We played through a version of the Social by Social game, which is designed to help develop strategies for social media in organisations, or neighbourhoods – as here. More about the game here http://socialbysocial.net/notes/Social_by_Social_game, and about the use of social media for social impact at http://socialbysocial.com. You can download a free book there.
  • The game addresses the challenge of how to help organisations, partnership or networks think about and plan the use of social media when few people involved may have much practical experience of technology. The aim is to create a conversation space, with some simple props, where people can play through what might be possible, without using any technology.
  • The game emphasises that in planning the use of social media one should start with the situation, purpose, stakeholders, and issues to be addressed – and only then move on to the tools and methods to be used.
    It can be played “for real” – or with invented scenarios
    The game provides a neutral collaboration space for different interests to explore what they are trying to achieve, with or without social media. It’s a great way to get some informal conversations started.
    Once they’ve played the game people may want to try some of the tools hands-on. That’s a good time to run a social media surgery, where experienced can help less experienced people.
    More here about social media surgeries http://www.socialmediasurgery.com/
  • Here’s an overview of the game which is described in more detail here http://socialbysocial.net/notes/Social_by_Social_game
  • We split into several groups, and each group expanded on the initial scenario, and defined their goals. They then developed a plan using a set of cards with ideas about the use of social media, and reported back.
  • The Social by Social Game

    1. 1. The Social by Social game David Wilcox http://socialreporter.com http:socialbysocial.com htt://socialbysocial.net
    2. 2. The challenge the game addresses How do you help public agencies – and those they work with – plan the use of social media when most people don’t use it and so don’t understand the possibilities. The solution Create a space where people can talk about the possibilities without a computer in sight. Make it fun!
    3. 3. The game is a workshop exercise, of 60-90 minutes, for a small group or scores of people. They use a pack of cards to start conversations about tech and non-tech methods an organisation might use internally or externally for projects, promotion, engagement or collaboration. The game works well “for real” or in training, with members, officers and citizens - whether or not they are confident with computers. Social by Social game: in summary
    4. 4. A bit of theory The games reflects: • Start with situation • Define your purpose • Consider stakeholders • Only then choose methods … • … including tech Don’t jump to the tools - who will use them, where, and why
    5. 5. The game in practice • Describe or invent a situation • Break into groups, each taking a theme • Define goals and plan actions using cards The scenario people invented at a Reboot Britain workshop. Here’s a report of the action
    6. 6. Planning sheet helps groups report back
    7. 7. In training sessions with Kent CC, led by Steve Dale, we provide a presentation on social media, practical exercises and a game session where officers - or members - describe a typical project or challenge they would like to address. So the game can be combined with hands-on sessions. Social media resources on Steve’s wiki http://socialmediatoolkit.wikispaces.com Using the game in training
    8. 8. Draw scenario Choose methods Define goals Develop plan SM wiki Try the tools Strategy game and social media training Sequence of the game Follow up training http://socialmediatoolkit.wikispaces.com http://www.socialmediasurgery.com
    9. 9. Examples of the game in use Lots of conferences. Post and video In Europe - with media coaches. Post and video Town centre developments. Video Training with Kent County Council Also US, Australia, New Zealand, Russia and other countries
    10. 10. Game instuctions and downloads Full details of the game, with downloads of the cards are here. If you would like to discuss further, do get in touch: david@socialreporter.com 07970 621696 Free Social by Social book: http://socialbysocial.com Community: http://socialbysocial.net My blog: http://socialreporter.com All materials are © Creative Commons Attribution-Noncommercial-Share Alike so feel free to use and distribute, with attribution.

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