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Designing communications and engagement
Focus and objectives: who and why                                                 ...
The scenario may be invented
in the room as a whole with

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Communications game instructions

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  1. 1. Designing communications and engagement Focus and objectives: who and why Introduction The game enables a team planning communications and engagement to consider what methods may be appropriate in different situations, depending on the who (e.g. focus on staff, residents, or wider interests) and why. Objectives (why) may range from basic information-giving to supporting collaboration. The game has two stages, once there is an agreed scenario. This could “for real” - or invented “as if” for a seminar. • Outlining a programme to meet the needs of the “who” to consume information, communicate, collaborate: the “why”. • Imagining how the “who” may respond to what is offered, by telling the story for different characters, and the overall programme. The game uses deliberately low-tech tools: • Sets of cards describing typical communication and engagement methods that may be used to create the programme. Method Cards • A focus/objectives matrix (who and why), and timeline story sheets on which to record what may happen to the characters, or the overall programme. Play of the game Scenario development • Participants work in groups of 4 - 8, and start by creating a scenario - the overall situation, aims, current problems and opportunities. This can either be done as a whole room with the facilitator, or groups can invent scenarios - then present scenarios to another group as a challenge. This adds more buzz. Programme planning • Once they have the scenario, groups consider the focus and objectives: who they aim to help - and why. • Groups then review the method cards, and choose a sub-set to meet the needs of the scenario, focus and objectives. A budget means not all methods can be Story Sheet chosen. They may use the focus/objectives matrix to sort the methods, lay out a timeline ... or describe their plan in any other way. Character Development Storyline Name:! Jackson (1)! Location:! Barton Hill, Bristol Age: Not Given! • If groups have exchanged scenarios, they then present their plans back to each other. Digital Challenge Game Now Year 1 Year 2 Year 3 Year3+ Drops into the settlement to check emails. Looking for more gigs. Trawl- ing local pubs Got some advice from small business online about developing list of gigs Still using community access Sets up a website to promote his band, he's hiring equipment i.e. lights and backdrops. Doing part time work via job search online. Gets his girl friend He has to hire his equipment. His girl friend has given him a choice - it's her and the baby or gigging - so he de- cides he needs to concentrate on seri- Continues to work in the warehouse earning some decent money and do- ing the odd gig Telling the story: groups, using the plan developed or given to them, split into smaller groups of 2-3 people. (This session may be dropped if time is tight). • Programme: one group tells the story of how the programme may develop ... with facilitators throwing in some crises and opportunities. He hears about a multi-media project pregnant ous job search Now he has access at home he starts and a band member gets some multi- uploading his tracks online and starts media training and learns about mix- MUGGED! He secures some work in a warehouse to get more work as a result. Jackson ing video and audio discs but needs to use a computer and his mate, using their combined He gets mugged one night after a gig. skills, produce a music video through He loses his guitar He takes advantage of the e-learning digital television and wireless networks to improve his • Characters: another group invents characters, tells the story of what the programme means for them. There can be interaction between groups. skills. (Note: words in capitals denote a crisis or opportunity card) Review Groups review the issues arising in developing plans and telling stories. What lessons might this provide “for real”? Workshop: Bristol Digital Challenge Group! Location: Barton Hill Community Centre, Bristol! Date: Drew Mackie David Wilcox
  2. 2. The scenario may be invented in the room as a whole with Character Challenges the facilitator, or groups may invent scenarios and present to each other as challenges. Designing the programme Sub-group 1 what is it like for characters Assessing results Method Cards Character Profiles Character Stories Scenario Plan Discussion Who and why Programme Development Sub-group 2 what is it Programme Challenges like for programme Skip the storytelling in a short session, and dis- cuss challenges likely to raise, first things to try Drew Mackie David Wilcox