Disruption:  A Reboot of Healthcare!<br />David Westfall<br />Healthcare Innovation<br />Tweet:  @david_westfall<br />davi...
Current State of Affairs<br />We spend more than anyone, yet get barely adequate results.<br />
Forces of Change<br />There is a confluence of forces combining to drive fundamental changes in healthcare<br />
Missing the target<br />Technology does not solve a problem in isolation<br />Fundamental misunderstanding of the challeng...
Healthcare is prime for Disruption<br />Disruptive Innovation:<br />Does not look to sustain current trajectory<br />Often...
Examples of Disruption<br />Get from one spot to another<br />Calculations<br />Copy a form???<br />
A Refocusing is Required!<br />True Disruption<br />Focus on the job to get done, not the current complaint<br />Solutions...
Focus the Solution<br />“Designing and Leading a Business”*<br />Combining Design thinking, Diverse Skill Set Teams, and B...
Focus on the Patient!<br />Compete at the patient / condition level<br />Engage the patient with the right information, at...
Reboot!<br />Instead of building the past, focus on the future<br />Instead of zero sum solutions, truly compete<br />Inst...
Reboot!!<br />Instead of general hospitals, understand the different business models of solution vs. value add<br />Instea...
Provide What Is Needed<br />Healthcare should:<br />Project clinical knowledge to anyone, to any anywhere, at any time, in...
Summary<br />Provide a new solution, not just a digital copy of what has already been done<br />Engage the person as a per...
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Himss 2011 disruption - a reboot of healthcare_final_david_westfall

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Healthcare Innovation - combining design, diverse skill sets, business acumen, and technology

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Himss 2011 disruption - a reboot of healthcare_final_david_westfall

  1. 1. Disruption: A Reboot of Healthcare!<br />David Westfall<br />Healthcare Innovation<br />Tweet: @david_westfall<br />david@westfalls.net<br />
  2. 2. Current State of Affairs<br />We spend more than anyone, yet get barely adequate results.<br />
  3. 3. Forces of Change<br />There is a confluence of forces combining to drive fundamental changes in healthcare<br />
  4. 4. Missing the target<br />Technology does not solve a problem in isolation<br />Fundamental misunderstanding of the challenge, job to be done, or need.<br />Incremental or “copying” a previous technology<br />Market Forces not working<br />Competition is considered a zero sum game<br />Patient / Disease level vs. Hospital (Michael Porter, et al.)<br />Building $B solutions? (Christensen, et al.)<br />Data Overload<br />More does not mean better!<br />Primary customer – a person!<br />
  5. 5. Healthcare is prime for Disruption<br />Disruptive Innovation:<br />Does not look to sustain current trajectory<br />Often is initially inferior to current solutions<br />Targets under or non consumers<br />Targets the “job to be done” not the current solution!<br />
  6. 6. Examples of Disruption<br />Get from one spot to another<br />Calculations<br />Copy a form???<br />
  7. 7. A Refocusing is Required!<br />True Disruption<br />Focus on the job to get done, not the current complaint<br />Solutions focused on the Patient<br />What is best for the recipient of the services<br />A Patient is a real person<br />Engage them in the way people communicate<br />
  8. 8. Focus the Solution<br />“Designing and Leading a Business”*<br />Combining Design thinking, Diverse Skill Set Teams, and Business Acumen to Drive real advances!<br />Primary focus is understanding the true job to be done!<br />Christensen, Porter, Goetz<br />Source: Arthur A. Boni, Laurie R. Weingart, Shelley Evenson 2009. Innovation in an Academic Setting: Designing and Leading a Business Through Market-Focused, Interdisciplinary Teams. Academy of Management Learning & Education, 2009, Vol. 8, No. 3, 407-417<br />
  9. 9. Focus on the Patient!<br />Compete at the patient / condition level<br />Engage the patient with the right information, at the right time, at the right location<br />Utilize technology that solves the problem<br />Forget how it has “always been done”<br />
  10. 10. Reboot!<br />Instead of building the past, focus on the future<br />Instead of zero sum solutions, truly compete<br />Instead of digitizing current “stuff”, make it easier and cheaper to do what is already trying to be done<br />
  11. 11. Reboot!!<br />Instead of general hospitals, understand the different business models of solution vs. value add<br />Instead of mountains of data, create systems of knowledge<br /> Innovate while keeping the job to be done in mind!<br />
  12. 12. Provide What Is Needed<br />Healthcare should:<br />Project clinical knowledge to anyone, to any anywhere, at any time, in an engaging and meaningful way<br />Engage a person!<br />And technology should follow the need<br />
  13. 13. Summary<br />Provide a new solution, not just a digital copy of what has already been done<br />Engage the person as a person<br />

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