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Personal Branding & You-How to use social Media to create tour own personal brand

Billy Blue College of Design Presentation Aug 2009
How to create your own personal brand using social media

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Personal Branding & You-How to use social Media to create tour own personal brand

  1. 1. Personal Branding & You How to build a personal brand using Social media Billy Blue Design school Presentation August 12 2009
  2. 2. Agenda <ul><li>Introduction </li></ul><ul><li>What is a brand </li></ul><ul><li>What is personal branding </li></ul><ul><li>Why create a personal brand </li></ul><ul><li>How -The five steps to success </li></ul><ul><li>Summary </li></ul><ul><li>Resources </li></ul>
  3. 3. The intro Hi I’m Dave Wesson @wess <ul><li>Social Media Marketing Consultant </li></ul><ul><li>Family Man </li></ul><ul><li>Ocean swimmer </li></ul>
  4. 4. <ul><li>“ A brand is a persons gut feeling about a product, service or organisation” </li></ul><ul><li> ‘ The brand gap’ - Marty Neumeier </li></ul>What is a brand Interactions + feelings = Brands
  5. 5. Some examples of brands
  6. 6. The rise of the web celebrity Acts as a brand Publishes content Very influential 1.3 million followers on twitter Perez Hilton
  7. 7. The Micro Celebrity <ul><li>The web thrives on niche </li></ul><ul><li>Every person has the potential to influence their peers within their own niche </li></ul><ul><li>Warhol “everybody will be Famous for fifteen minutes” </li></ul><ul><li>May have 30 friends but you can influence each other or key influencers through chatter </li></ul><ul><li>Six degree of separation </li></ul>
  8. 8. <ul><li>Personal branding is the process of how we market ourselves to others.  </li></ul><ul><li>Yourself self impression = How People Perceive You </li></ul>What is personal Branding?
  9. 9. Why create a personal brand? <ul><li>Stand out from the crowd/be memorable </li></ul><ul><li>Share what you have to offer the world </li></ul><ul><li>Tell your story </li></ul><ul><li>Make it easy for people to get you </li></ul><ul><li>Drive Your Career </li></ul>
  10. 10. How –The Five Basic Steps to Success <ul><li>Research </li></ul><ul><li>Create Content </li></ul><ul><li>Optimise & Distribute </li></ul><ul><li>Engage & Influence </li></ul><ul><li>Monitor & Evaluate </li></ul>
  11. 11. <ul><li>Research </li></ul>Where are the audiences you want to speak to? What are they saying ? Who are the key influencers within your Community? What forms of content are they using to communicate?
  12. 12. Monitor your environment Subscribe using the RSS feed to the top blogs & sites in your niche area Subscribe to your favorites blogs & sites by setting up a Google reader account User twitter tools like Tweep Search to find out who’s talking about your area of design on twitter & follow them Set up Google alerts around your keywords & your brand
  13. 13. 2. Create Content “ The web allows us to create multiple streams & every time we activate a online profile we are creating a life stream” David Armano
  14. 14. All these life Streams are connected
  15. 15. The New Reality <ul><li>Are we living in Planet Obama ? </li></ul>&quot;(Obama) recognizes that, in the same way a blog can’t survive on just one post a day, a presidency can no longer survive on one message per day or one press conference per year. Instead, you have to turn on a fire hose.“ New York Times
  16. 16. Some Basic Rules to apply <ul><li>Set up your home base foundations & move out from there </li></ul><ul><li>Create new content regularly </li></ul><ul><li>The more other can use your content the better they will adopt it </li></ul><ul><li>Consider adding audio & video to the mix </li></ul><ul><li>Mix up the kind of pieces you put on your site/blog </li></ul><ul><li>Think of yourself as a publisher for your audience </li></ul><ul><li>Write passionately </li></ul><ul><li>Be yourself </li></ul><ul><li>Don’t be afraid to experiment </li></ul>
  17. 17. 3. Optimise & Distribute <ul><li>Optimisation is t he process of choosing targeted keyword to increase ranking or online visibility search. </li></ul><ul><li>Steps to achieve this include: </li></ul><ul><ul><li>Attach keywords to text documents, video’s, photos and in setting up any online profiles. </li></ul></ul><ul><ul><li>Include keywords in all file names </li></ul></ul><ul><ul><li>Tag articles in social bookmarking sites like delicious & Digg </li></ul></ul><ul><ul><li>Distribute content through your life streams </li></ul></ul>
  18. 18. David Carson Google Search
  19. 19. David Carson Images in Google
  20. 20. David Carson Wikipedia page
  21. 21. Which Platforms?
  22. 22. 4. Engage & Influence <ul><li>Join the conversation </li></ul><ul><li>Start by Commenting on other peoples blogs builds awareness fast </li></ul><ul><li>The more valuable your comments the more it reflects on your credibility online </li></ul><ul><li>The aim is to build trust and credibility over a period of time </li></ul><ul><li>Manage your social systems and add value to them </li></ul><ul><li>with your content </li></ul>
  23. 23. Manage your Social Systems Work out which ones work best? Do they aligns with your Personal brand goals?
  24. 24. Rules of engagement <ul><li>Be authentic and personal </li></ul><ul><li>Be honest and transparent </li></ul><ul><li>Conversations, not push messages </li></ul><ul><li>Avoid advertising-driven messaging </li></ul><ul><li>Add value to the community </li></ul><ul><li>Understand & respect the community’s rules of the engagement </li></ul><ul><li>Make no assumptions </li></ul>
  25. 25. 5. Monitor & Evaluate <ul><li>Google Analytics </li></ul><ul><li>What’s worked what hasn’t </li></ul><ul><li>Monitor buzz </li></ul><ul><li>Engagement metrics </li></ul><ul><li>Identify trends/themes </li></ul><ul><li>Future opportunities  </li></ul>
  26. 26. Summary <ul><li>Starting today start thinking of yourself as a brand </li></ul><ul><li>With social media you have an opportunity to create & define what your personal brand is </li></ul><ul><li>Create life Streams </li></ul><ul><li>Experiment </li></ul><ul><li>Don’t forget how important Google is </li></ul><ul><li>You have the power to influence & be your own brand . </li></ul>
  27. 27. Lastly <ul><li>“ You have to embrace your personality and be true to your self and let it shine through” </li></ul><ul><li>Rohit Bhargava. “Personality not included” </li></ul>
  28. 28. Resources <ul><li>Chris Brogan -Social media Guru </li></ul><ul><li>Steve Rubel’s Lifestream </li></ul><ul><li>Adaptive Path (UI design) http:// /blog/ </li></ul><ul><li>David Armano (designer/communicator) </li></ul><ul><li>Seth Godin (marketing guru) http:// / </li></ul><ul><li>Anna Fraser Design </li></ul>
  29. 29. Find me here <ul><li>Blog: </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Twitter </li></ul><ul><li>Linked in http://www.linkedin/in/davidwesson </li></ul><ul><li>Thank you </li></ul>

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Billy Blue College of Design Presentation Aug 2009 How to create your own personal brand using social media


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