A Brief Introduction to SEO                               Created by – webmeliorate http://www.webmeliorate.com
IntroductionWhat is SEO?SEO stands for Search Engine Optimization; it is process of increasingsearchibility, traffic and v...
SEO MethodologiesTwo methodologies used for SEO    • On-Page Optimization    • Off-Page Optimizationhttp://www.webmeliorat...
On-Page OptimizationOn-Pages optimization is first step to SEO, it is process of correction andapplying best suitable stra...
Off-Page OptimizationOff-Page optimization is process to promote website, to increase page rank,to generate more links and...
Benefits of SEO•   increase the visibility, searchablity•   increases brand awareness•   customer acquisition / better con...
SEO ToolsLink building                     Keyword Research  • Link Harvester                  • Google’s keyword Tool  • ...
ConclusionWe can conclude that SEO is best and simple process to get dominance oversearch engines and internet, and every ...
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A Brief Introduction to SEO

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It is brief introduction of SEO, which can help to understand the basics of SEO.

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A Brief Introduction to SEO

  1. 1. A Brief Introduction to SEO Created by – webmeliorate http://www.webmeliorate.com
  2. 2. IntroductionWhat is SEO?SEO stands for Search Engine Optimization; it is process of increasingsearchibility, traffic and visibility of website in most search engines.Why does it Require?In current search driven world, Every business should have web presence andto be on top in most of search engines to get dominance. It also important forany business to get more traffic and more conversion, to sustain in currentthroat cutting competition. Here, SEO plays its role and works as catalyst andboost your business, increases brand awareness, generate more customersand create great conversion.http://www.webmeliorate.com
  3. 3. SEO MethodologiesTwo methodologies used for SEO • On-Page Optimization • Off-Page Optimizationhttp://www.webmeliorate.com
  4. 4. On-Page OptimizationOn-Pages optimization is first step to SEO, it is process of correction andapplying best suitable strategies of website and its web pages.Following are main On-Page Optimization’s activities • Keyword Research • Targeted Page Selection • H1-H6 tag, ALT tag, META tags, Anchor Tag correction and suggestion • Content Optimization • SEO Friendly URL Structuring • CSS/HTML Correction • Sitemap Creation ( xml and website) • Robots.txt Creation • Broken Link correctionhttp://www.webmeliorate.com
  5. 5. Off-Page OptimizationOff-Page optimization is process to promote website, to increase page rank,to generate more links and to build brand reputation.Following are main Off-Page Optimization’s activities • Link Building • Directory Submission • Social Bookmarking • PPC campaigns management • Social media marketing • Article submission • Press Release • Blog Posting & Blog Commenting • RSS submissionhttp://www.webmeliorate.com
  6. 6. Benefits of SEO• increase the visibility, searchablity• increases brand awareness• customer acquisition / better conversion• increases ROIhttp://www.webmeliorate.com
  7. 7. SEO ToolsLink building Keyword Research • Link Harvester • Google’s keyword Tool • Hub Finder • SEO book keyword suggestion tools • roboform • wordtracker • popular searchLearning Resources • keyword discovery • link building tips • Social Media Tools • Golden Rules of linkbaitinghttp://www.webmeliorate.com
  8. 8. ConclusionWe can conclude that SEO is best and simple process to get dominance oversearch engines and internet, and every business must take benefits of it.http://www.webmeliorate.com

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