Proposal writing refresher - handout slides

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These are some of the main points we covered in the half-day 'Writing Refresher' workshop.

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  • These are the slides for half day Writing Refresher workshop - TMG\n\nHandouts: tipsheets - based on slides: - difficult words, -difficult phrases; action plan sheet; eval forms!\nStickers for names - OR USE A4 folded tents\n\nIntroduce selves - explain that the real experts are in the room already - today is a refresher - but also covering some new stuff - \nShow layout of day - acknowledge the timetable\n
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  • Take this step by step - First element is the aim of the communication - and how that fits with the viewpoint of the reader\nREADER OF MESSAGE - not of the Telegraph!\n
  • Take this step by step - First element is the aim of the communication - and how that fits with the viewpoint of the reader\nREADER OF MESSAGE - not of the Telegraph!\n
  • Take this step by step - First element is the aim of the communication - and how that fits with the viewpoint of the reader\nREADER OF MESSAGE - not of the Telegraph!\n
  • Take this step by step - First element is the aim of the communication - and how that fits with the viewpoint of the reader\nREADER OF MESSAGE - not of the Telegraph!\n
  • Take this step by step - First element is the aim of the communication - and how that fits with the viewpoint of the reader\nREADER OF MESSAGE - not of the Telegraph!\n
  • Take this step by step - First element is the aim of the communication - and how that fits with the viewpoint of the reader\nREADER OF MESSAGE - not of the Telegraph!\n
  • Take this step by step - First element is the aim of the communication - and how that fits with the viewpoint of the reader\nREADER OF MESSAGE - not of the Telegraph!\n
  • Take this step by step - First element is the aim of the communication - and how that fits with the viewpoint of the reader\nREADER OF MESSAGE - not of the Telegraph!\n
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  • Acknowledge - say something early on which makes the reader realise you really are talking to them\nAdapting to the reader means in terms of TONE, DETAIL and LENGTH\n\nOne sentence - One idea!\n
  • Acknowledge - say something early on which makes the reader realise you really are talking to them\nAdapting to the reader means in terms of TONE, DETAIL and LENGTH\n\nOne sentence - One idea!\n
  • Acknowledge - say something early on which makes the reader realise you really are talking to them\nAdapting to the reader means in terms of TONE, DETAIL and LENGTH\n\nOne sentence - One idea!\n
  • Acknowledge - say something early on which makes the reader realise you really are talking to them\nAdapting to the reader means in terms of TONE, DETAIL and LENGTH\n\nOne sentence - One idea!\n
  • Acknowledge - say something early on which makes the reader realise you really are talking to them\nAdapting to the reader means in terms of TONE, DETAIL and LENGTH\n\nOne sentence - One idea!\n
  • Acknowledge - say something early on which makes the reader realise you really are talking to them\nAdapting to the reader means in terms of TONE, DETAIL and LENGTH\n\nOne sentence - One idea!\n
  • Acknowledge - say something early on which makes the reader realise you really are talking to them\nAdapting to the reader means in terms of TONE, DETAIL and LENGTH\n\nOne sentence - One idea!\n
  • Revisited - reviewed; Ongoing - continually or regularly; add value - improve; deliverables - (define: reports?); going forward - (not needed - perhaps ‘in the future’); with respect to - about; outside; before; begin/start\n\n
  • Writers need to check their facts. Any writer needs to check ... facts.\n
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  • Find ways to remember these: e.g. compliment and praise have an ‘i’\n
  • Collect evaluation forms \nFollow up work??\n
  • Proposal writing refresher - handout slides

    1. 1. Proposal writing refresher with David ThomasTMG David Thomas Media Ltd Brief writing refresher
    2. 2. What stops people understanding you? ➡ language used ➡ structure of arguments ➡ inappropriate medium ➡ time available ➡ attitude or frame of mind of readerTMG David Thomas Media Ltd Brief writing refresher
    3. 3. Before you write...TMG David Thomas Media Ltd Brief writing refresher
    4. 4. Before you write... ➡ what do you want the reader to do? ➡ what do you want the reader to understand? ➡ what do you want the reader to remember?TMG David Thomas Media Ltd Brief writing refresher
    5. 5. TMG David Thomas Media Ltd Brief writing refresher
    6. 6. MessageTMG David Thomas Media Ltd Brief writing refresher
    7. 7. Message ReaderTMG David Thomas Media Ltd Brief writing refresher
    8. 8. Message Reader MediumTMG David Thomas Media Ltd Brief writing refresher
    9. 9. Message Tone Reader MediumTMG David Thomas Media Ltd Brief writing refresher
    10. 10. Message Tone Reader MediumTMG David Thomas Media Ltd Brief writing refresher
    11. 11. Key aim
    12. 12. Key aimSection 1Section 2Section 3Section 4
    13. 13. Framework order Key aim Section 1 Section 2 Section 3 Section 4 Conclusion Next steps
    14. 14. Key aimSection 1Section 2Section 3Section 4ConclusionNext steps
    15. 15. Writing order Key aim Conclusion Next steps Section 1 Section 2 Section 3 Section 4
    16. 16. Clear and concise - layoutTMG David Thomas Media Ltd Brief writing refresher
    17. 17. Clear and concise - layout ● Make it easy on the eyeTMG David Thomas Media Ltd Brief writing refresher
    18. 18. Clear and concise - layout ● Make it easy on the eye ● Keep capital letters to a minimumTMG David Thomas Media Ltd Brief writing refresher
    19. 19. Clear and concise - layout ● Make it easy on the eye ● Keep capital letters to a minimum ● Short paragraphs (one or two sentences each)TMG David Thomas Media Ltd Brief writing refresher
    20. 20. Clear and concise - layout ● Make it easy on the eye ● Keep capital letters to a minimum ● Short paragraphs (one or two sentences each) ● Show processes as a flow diagram or vertical listTMG David Thomas Media Ltd Brief writing refresher
    21. 21. Clear and concise - layout ● Make it easy on the eye ● Keep capital letters to a minimum ● Short paragraphs (one or two sentences each) ● Show processes as a flow diagram or vertical list ● Use white space to avoid daunting readersTMG David Thomas Media Ltd Brief writing refresher
    22. 22. Clear and concise - layout ● Make it easy on the eye ● Keep capital letters to a minimum ● Short paragraphs (one or two sentences each) ● Show processes as a flow diagram or vertical list ● Use white space to avoid daunting readers ● Mark sections clearly with title slides or headingsTMG David Thomas Media Ltd Brief writing refresher
    23. 23. Clear and concise - layout ● Make it easy on the eye ● Keep capital letters to a minimum ● Short paragraphs (one or two sentences each) ● Show processes as a flow diagram or vertical list ● Use white space to avoid daunting readers ● Mark sections clearly with title slides or headings ● Careful with underliningsTMG David Thomas Media Ltd Brief writing refresher
    24. 24. Clear and concise - layout ● Make it easy on the eye ● Keep capital letters to a minimum ● Short paragraphs (one or two sentences each) ● Show processes as a flow diagram or vertical list ● Use white space to avoid daunting readers ● Mark sections clearly with title slides or headings ● Careful with underlinings ● Be consistentTMG David Thomas Media Ltd Brief writing refresher
    25. 25. Fonts Sans serif Minimum 16pt for screen reading 32pt for projection High contrast with backgroundTMG David Thomas Media Ltd Brief writing refresher
    26. 26. Fonts (44pt)TMG David Thomas Media Ltd Brief writing refresher
    27. 27. Fonts (44pt) This is 14pt Gill Sans This is 16pt Gill Sans This is 24pt Gill Sans This is 32pt Gill Sans This is 44pt Gill Sans This is 72pt Gill SansTMG David Thomas Media Ltd Brief writing refresher
    28. 28. Fonts (44pt) This is 14pt Gill Sans This is 16pt Gill Sans This is 24pt Gill Sans This is 32pt Gill Sans This is 44pt Gill Sans This is 72pt Gill SansTMG David Thomas Media Ltd Brief writing refresher
    29. 29. Fonts (44pt) This is 14pt Gill Sans This is 16pt Gill Sans This is 24pt Gill Sans This is 32pt Gill Sans This is 44pt Gill Sans This is 72pt Gill SansTMG David Thomas Media Ltd Brief writing refresher
    30. 30. Fonts (44pt) This is 14pt Gill Sans This is 16pt Gill Sans This is 24pt Gill Sans This is 32pt Gill Sans This is 44pt Gill SansThis is 72pt Gill Sans
    31. 31. Clear and concise - the 5 AsTMG David Thomas Media Ltd Brief writing refresher
    32. 32. Clear and concise - the 5 As 1. A 2. A 3. A 4. A 5. ATMG David Thomas Media Ltd Brief writing refresher
    33. 33. Clear and concise - the 5 As A 1. Acknowledge 2. A 3. A 4. A 5. ATMG David Thomas Media Ltd Brief writing refresher
    34. 34. Clear and concise - the 5 As A 1. Acknowledge A 2. Adapt - to the medium and reader 3. A 4. A 5. ATMG David Thomas Media Ltd Brief writing refresher
    35. 35. Clear and concise - the 5 As A 1. Acknowledge A 2. Adapt - to the medium and reader A 3. Active verbs and phrases 4. A 5. ATMG David Thomas Media Ltd Brief writing refresher
    36. 36. Clear and concise - the 5 As A 1. Acknowledge A 2. Adapt - to the medium and reader A 3. Active verbs and phrases A 4. Action 5. ATMG David Thomas Media Ltd Brief writing refresher
    37. 37. Clear and concise - the 5 As A 1. Acknowledge A 2. Adapt - to the medium and reader A 3. Active verbs and phrases A 4. Action A 5. Avoid complicated jargon, complicated structures with, for example, lots of commas and subclauses, and lengthy sentences a bit like this one.TMG David Thomas Media Ltd Brief writing refresher
    38. 38. Clear and concise - the 5 As A 1. Acknowledge A 2. Adapt - to the medium and reader A 3. Active verbs and phrases A 4. Action A 5. Avoid complicated jargon, complicated structures with, for example, lots of commas and subclauses, and lengthy sentences a bit like this one. One idea per sentence!TMG David Thomas Media Ltd Brief writing refresher
    39. 39. Jargon, clichés & circumlocutionsTMG David Thomas Media Ltd Brief writing refresher
    40. 40. Jargon, clichés & circumlocutions ● ongoing, on an ongoing basis ● add value to ● deliverables ● going forward ● with respect to ● outside of ● prior to ● commenceTMG David Thomas Media Ltd Brief writing refresher
    41. 41. Common problems ● its or it’s ● your or you’re ● their (means belonging to them) ● -ised vs -ized (e.g. recognised) ● spelling of commercial terms (e.g. iPhone)TMG David Thomas Media Ltd Brief writing refresher
    42. 42. Saving time ● Templates ● Dictionary ● Style guide ● Checking ● Double checkingTMG David Thomas Media Ltd Brief writing refresher
    43. 43. Commonly confused words • compliment (praise); complement (go together) (NB ‘complimentary’ can also mean free, e.g. ‘a complimentary copy of the book’) • dependant (noun); dependent (adjective) • disk (computer); disc (record) • enquiry (general); inquiry (official) • practice (noun); practise (verb) • principle (noun – moral rule); principal (adjective – first in importance; noun – holder of most important position in an organisation)TMG David Thomas Media Ltd Brief writing refresher
    44. 44. Thank you! david.thomas@davidthomasmedia.comTMG David Thomas Media Ltd Brief writing refresher

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