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Achieve Wisdom
 Market Behavioral Intelligence™: What is it?
 Why is it important?
 How does it work?
 What does it do?
Principle based, systems design approach to
aligning organizational strategies to market
based behavioral profiles and pat...
Market based profiles and patterns
Driven by the fusion of behavioral intention and change
models
Align organizational pro...
Proactively engage a
market in a manner
that removes obstacles
and resistance to
behavioral change and
market adoption……
M...
The World Has Evolved…..So Should the Way We Think
Our technological and economic systems have
also become dependent on networks of
enormous complexity. This has made their
...
The world is facing increased
turbulence over the next decade
and beyond caused by leadership
change in emerging markets, ...
Organizational Inventory
Set of analytical metrics
designed to establish two
primary points:
• Serve as indicators for
org...
Modular in nature and flexible
enough to be utilized by large,
medium and small enterprises
with various budget parameters.
Enables an organization’s peripheral and
downrange vision
Improves short term activities without
compromising long term di...
Take the blinders off
Expand your
vision
Zero Sum
Game
“You’ve got to think about big
things while you’re doing small
things, so that all of the small
things go in...
Regional
Shared
Value
Public
Policy
Private
Support
Agency
Support
Academic
Support
There is a difference
between pushing ...
Regional
Shared
Value
Public
Policy
Private
Support
Agency
Support
Academic
Support
Collaboratively
supporting the shared
...
 Realize patterns between seemingly
disparate phenomena
 See solutions before others know there is a
problem
 Inspire w...
Market Behavioral
Intelligence™
Go beyond information
Go beyond knowledge
Achieve Wisdom
Market Behavioral Intelligence™Overview_SOI
Market Behavioral Intelligence™Overview_SOI
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Market Behavioral Intelligence™Overview_SOI

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Market Behavioral Intelligence™Overview_SOI

  1. 1. Achieve Wisdom
  2. 2.  Market Behavioral Intelligence™: What is it?  Why is it important?  How does it work?  What does it do?
  3. 3. Principle based, systems design approach to aligning organizational strategies to market based behavioral profiles and patterns. Market Behavior Set of behavioral profiles and market patterns driven by behavioral intention and change related models and algorithms. Organizational Behavior Set of analytical metrics and measurements focused on the organization’s direct interface with the market. Environmental Factors and Indicators Set of data capture, analytical tools (“Big Data”) and organizational processes. ©David Sypnieski
  4. 4. Market based profiles and patterns Driven by the fusion of behavioral intention and change models Align organizational processes to market profiles and patterns Balanced by organizational and economic realities Enable proactive posture to drive continuous improvement, competitive advantages, accelerated growth, improved control over operational and economic performance
  5. 5. Proactively engage a market in a manner that removes obstacles and resistance to behavioral change and market adoption…… Market Behavior Set of behavioral profiles and market patterns driven by behavioral intention and change related models and algorithms. Organizational Behavior Set of analyticalmetrics and measurements focused on the organization’s direct interface with the market. Environmental Factors and Indicators Set of data capture, analytical tools (“Big Data”) and organizational processes. © David Sypnieski Move through the market with intention and purpose, and continually improve the ability to understand and project.
  6. 6. The World Has Evolved…..So Should the Way We Think
  7. 7. Our technological and economic systems have also become dependent on networks of enormous complexity. This has made their behavior increasingly difficult to reason about, and increasingly risky to tinker with. It has made them susceptible to disruptions that spread through the underlying network structures, sometimes turning localized breakdowns into cascading failures or financial crises. Networks, Crowds, and Markets: Reasoning about a Highly Connected World. Pg 1– David Easley and Jon Kleinberg. Cambridge University Press 2010
  8. 8. The world is facing increased turbulence over the next decade and beyond caused by leadership change in emerging markets, major policy shifts by governments, increased armed conflict, interlinked economies, budget cuts by local and national government. - Global Trends 2025: A Trasformed World released by the National Intelligence Council V olitile U uncertain C omplex A mbiguous
  9. 9. Organizational Inventory Set of analytical metrics designed to establish two primary points: • Serve as indicators for organization’s strategic and tactical alignment and balance with the market’s behavioral patterns •Performance baseline to measure and correlate strategies to improvements Market Inventory Establish the decision and execution processes related to the organization: • Decision workflow modeling and vested stakeholder ecosystem mapping • Primary market behavioral segments and related ecosystem Data Capture and Analysis Processes designed to establish an improved situational awareness: • Executed through existing processes in order to minimize disruption to Organizational behavior. •OODA Loop management intended to establish a shared situational awareness. Market Behavioral Profiling Quantitative and Qualitative analysis processes: • Behavioral profiles and market patterns driven by behavioral intention and change models •“Big Data” related analytics to measure profile related environmental factors. Continual Feedback and Recalibration Continual improvement through proactive management and continually improved market wisdom: • Bridging behavioral profiles and market patterns with organizational processes and metrics •Computational market analysis continuously provides updated situational awareness
  10. 10. Modular in nature and flexible enough to be utilized by large, medium and small enterprises with various budget parameters.
  11. 11. Enables an organization’s peripheral and downrange vision Improves short term activities without compromising long term directives Supports a multi-organizational, shared value or collective action strategy
  12. 12. Take the blinders off Expand your vision
  13. 13. Zero Sum Game “You’ve got to think about big things while you’re doing small things, so that all of the small things go in the right direction.” - Alvin Toffler
  14. 14. Regional Shared Value Public Policy Private Support Agency Support Academic Support There is a difference between pushing value from an organizational perspective and………..
  15. 15. Regional Shared Value Public Policy Private Support Agency Support Academic Support Collaboratively supporting the shared extraction of value from a market perspective.
  16. 16.  Realize patterns between seemingly disparate phenomena  See solutions before others know there is a problem  Inspire with a vision of the future  Engage and turn ideas into action  Compete with intention and confidence in your success Market Behavioral Intelligence™
  17. 17. Market Behavioral Intelligence™ Go beyond information Go beyond knowledge Achieve Wisdom

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