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Twitter And The Job Search


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Twitter can be an important component of your efforts to find a new job opportunity. This deck includes an overview of Twitter, how it's being used both by recruiters and job seekers, and describes various tools, techniques and services to support the job search process.

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Twitter And The Job Search

  1. 1. Twitter and the Job Search Includes an Introduction to Twitter for New Users © March 2010 David Swinney, Social Media Specialist
  2. 2. The Big 3 Social Networks
  3. 3. Big 3 Usage Comparison More than 50% of updates are posted via mobile and web-based tools other than
  4. 4. Twitter 101 It’s All About the Dialogue!
  5. 5. What is Twitter?  A social network An information network where everyday, millions of users create, share and discover ideas  Users • Share their experiences, both good and bad • Provide feedback on recent events • Learn about exclusive deals or offers • Get customer service
  6. 6. How Does Twitter Work?  Write and read messages of up to 140 characters, including all punctuation and spaces  Messages (tweets) are public  Decide which accounts you want to receive messages from
  7. 7. Twitter Statistics February 22, 2010 Twitter hits 50M tweets per day
  8. 8. Twitter Statistics
  9. 9. Twitter Statistics
  10. 10. Before You Start  Listen first  Decide how you want to engage  No account is required to search at  Search for your company, professional interest(s), and a few key topics in your field  Filter geographically to increase relevancy
  11. 11. Twitter’s New Home Page
  12. 12. Getting Started With Twitter  Sign up for an account  Choose a short, memorable name  Fill out your profile completely and include a picture ◦ Helps people recognize and trust your account
  13. 13. Key Terms  A tweet is an individual message  To follow somebody is to subscribe to their tweets  A DM (direct message) is a private message on Twitter  To RT (retweet) is to repost a valuable message from somebody else on Twitter and give them credit  Trending topics are the most-discussed terms on Twitter at any given moment
  14. 14. Twitter Lingo  @username is a public message to or about an individual  A hashtag—the # symbol followed by a term and included in tweets—is a way of categorizing all the posts on a topic  Shortened URLs—To fit links into the short messages, Twitter shrinks some URLs down automatically
  15. 15. The Twitter Interface
  16. 16. Twitter Overview  Your tweets make up a timeline  Your home page shows a list of recent tweets by those that you follow  People who subscribe to your timeline are your ―followers‖  Following back is optional  You can tweet or respond publicly or privately via DM
  17. 17. What Should You Tweet?  People like ◦ tips, links to interesting stories/blog posts, and a good sense of humor ◦ the human touch and will appreciate posts with your thoughts and experiences more than you think ◦ when you say hello, and respond to their questions, comments, praise, complaints and jokes
  18. 18. Finding People to Follow
  19. 19. Finding People to Follow  Use e-mail addresses from your contact list to see who you know is already on Twitter  Use to find other people that you know  Use and (organized by industry and interest) ◦ Look for people to follow ◦ List yourself  See who is recommended by people that you follow (#ff, #followfriday)
  20. 20. Twitter Lists Tutorial
  21. 21. Twitter Lists to Follow
  22. 22. Twitter Value Proposition To understand the value of Twitter and gain benefit from your involvement, give more than you expect to receive. Dave Taylor,
  23. 23. Twitter Best Practices  Build relationships ◦ Listen for comments about you ◦ Respond to comments and queries ◦ Ask questions ◦ Post links to things people would find interesting ◦ Retweet messages you would like to share ◦ Use a friendly, casual tone ◦ Don’t spam people
  24. 24. Twitter Best Practices  Be nice ◦ Acknowledge information sources ◦ Converse and connect ◦ Build a trusted group ◦ Return favors without being asked ◦ Be sensitive to others ◦ Respect everyone
  25. 25. Twitter Help
  26. 26. Desktop Third-Party Tools TweetDeck
  27. 27. Browser-based Third-Party Tools HootSuite
  28. 28. TweetDeck vs. HootSuite
  29. 29. HootSuite TweetDeck User Interface Updating one or more multiple Keep track of multiple social networks networks is easier in a single window Adding URLs is easier Scheduled Supported Not supported Updates Speed Web-based Memory hog Updates less frequently URL Shorteners Single shortener ( 4 different shorteners supported ( Photos Limited to uploading a picture file Integrates with 3 different services Statistics Detailed statistics (but only for Only available through supported URL Twitter) shorteners ( Additional Social Supports multiple Twitter Supports multiple Twitter accounts, Networks accounts, LinkedIn, Facebook, LinkedIn, and Facebook Facebook Fan Pages, and Twitter Interface URL shortener separate from Easy and fast tweet dialog; multiple clicks for scheduling tweets Multiple Easy to add multiple users and Does not support multiple users per Accounts/Users control accounts they update account Twitter User Most of the actions are available, On any tweet, you can perform any Features but not all action you can do from Twitter
  30. 30. Twitter Mobile  Applications available for ◦ iPhone/iPod Touch  Tweetie  HootSuite ◦ Android ◦ BlackBerry ◦ Windows Phone
  31. 31. Using Twitter in the Job Search
  32. 32. How Companies Use Twitter to Find Candidates  Many big companies list job openings on Twitter  Cheaper and less-crowded alternative to job boards  Allows them to ◦ target social media-savvy job hunters ◦ convey an innovative image
  33. 33. How Candidates Use Twitter to Find Fobs  Follow feeds that aggregate jobs from multiple companies  Use Twitter search to research prospective employers  Locate/connect with individuals who work at targeted companies  Interact directly with companies' recruiters  More convenient than job boards
  34. 34. Maximizing Twitter for the Job Search  Connect your Twitter feed to LinkedIn  Follow people in your field to be connected and informed on industry news and trends  Create your follower list by posting regular updates on topics of interest  Build your network by following relevant groups, associations and professional lists
  35. 35. Twitter – LinkedIn Integration  Twitter to LinkedIn ◦ Add your Twitter account to LinkedIn ◦ Designate which tweets are displayed as your LinkedIn status Twitter Settings:
  36. 36. Twitter – LinkedIn Integration  Twitter to LinkedIn ◦ Use #in or #li hashtag ◦ Add to any part of a tweet ◦ Use at anytime; will override existing settings
  37. 37. Twitter – LinkedIn Integration  LinkedIn to Twitter ◦ Check the box next to the Twitter icon on the LinkedIn home page ◦ Updates will be posted to Twitter
  38. 38. Maximizing Twitter for the Job Search  Use tools such as JobDeck ◦ Allows job seekers to search specific topics relative to an industry  Create a Twitter list ◦ Add companies you’re interested in working for  Utilize ◦ Share/send your resume when requested  Spend a minimum of15 minutes daily ◦ posting tweets ◦ reviewing comments by others in your field
  39. 39. Desktop Third-Party Tools JobDeck
  40. 40. Use TweetDeck as a Dashboard
  41. 41. Job-Related Twitter Feed Resources  101 Best Twitter Feeds for Job Hunters ◦ for-job-hunters.html  100 Useful Twitter Tools and Feeds for Your Job Search ◦ twitter.htm  101 Twitter Feeds to Help You Land a Job ◦ search/100_twitter_feeds_for_job_search.htm
  42. 42. Thank You David Swinney Social Media Specialist Presentation available for download from 214-233-5678