Twitter and RSS In The Job Search - DFW Edition


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Version 2.0, because things change.

An overview of Twitter and RSS for those not familiar with either, with suggestions for how each technology can be leveraged in the job search process.

This edition has some Dallas-Ft. Worth specific content, but is 90+% applicable to everyone.

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Twitter and RSS In The Job Search - DFW Edition

  1. 1. Twitter and RSS in the Job Search Dallas-Ft.Worth Edition © 2010 David Swinney
  2. 2. Twitter It’s All About the Dialogue!
  3. 3. The Big 3 Social Networks
  4. 4. Big 3 Usage Comparison More than 50% of updates are posted via mobile and web-based tools other than
  5. 5. What is Twitter?  A social network An information network where everyday, millions of users create, share and discover ideas  Users • Share their experiences, both good and bad • Provide feedback on recent events • Learn about exclusive deals or offers • Get customer service
  6. 6. How Does Twitter Work?  Write and read messages of up to 140 characters, including all punctuation and spaces  Messages (tweets) are public  Decide which accounts you want to receive messages from
  7. 7. Twitter Statistics February 22, 2010 Twitter hits 50M tweets per day
  8. 8. Who Tweets? October 2009
  9. 9. Before You Start  Listen first  No account is required to search at  Decide how you want to engage  Search for your company, professional interest(s) and a few key topics in your field  Filter geographically to increase relevancy
  10. 10. Getting Started  Signing up for an account takes just a few minutes  Choose a short, memorable name  To help people recognize and trust your account, fill out your profile completely and include a picture
  11. 11. Key Terms  A tweet is an individual message  To follow somebody is to subscribe to their tweets  A DM or direct message is a private message on Twitter  To RT or retweet is to repost a valuable message from somebody else on Twitter and give them credit  Trending topics are the most-discussed terms on Twitter at any given moment
  12. 12. Twitter Lingo  @username is a public message to or about an individual on Twitter  A hashtag—the # symbol followed by a term and included in tweets—is a way of categorizing all the posts on a topic  Shortened URLs—To fit links into the short messages, Twitter shrinks some URLs down automatically
  13. 13. The Twitter Interface
  14. 14. Twitter Overview  Your tweets make up a timeline  People who subscribe to your timeline are your ―followers‖  Following back is optional  Your home page shows a list of recent tweets by those that you follow  You can tweet or respond publicly or privately via DM
  15. 15. Finding People to Follow
  16. 16. Finding People to Follow  Upload your contact list to see who you know is already on Twitter  Use to find other people that you know  Use and (organized by industry and interest) ◦ Look for people to follow ◦ List yourself  See who is recommended by people that you follow (#ff)
  17. 17. What Should You Tweet?  People like ◦ tips, links to interesting stories/blog posts, and a good sense of humor ◦ the human touch and will appreciate posts with your thoughts and experiences more than you think ◦ when you say hello, and respond to their questions, comments, praise, complaints and jokes
  18. 18. Twitter Value Proposition To understand the value of Twitter and gain benefit from your involvement, give more than you expect to receive. Dave Taylor,
  19. 19. Twitter Best Practices  Build relationships ◦ Listen for comments about you ◦ Respond to comments and queries ◦ Ask questions ◦ Post links to things people would find interesting ◦ Retweet messages you would like to share ◦ Use a friendly, casual tone ◦ Don’t spam people
  20. 20. Twitter Best Practices  Be nice ◦ Acknowledge information sources ◦ Converse and connect ◦ Build a trusted group ◦ Return favors without being asked ◦ Be sensitive to others ◦ Respect everyone
  21. 21. Twitter Help
  22. 22. Desktop Third-Party Tools TweetDeck
  23. 23. Web-based Third-Party Tools HootSuite
  24. 24. Web-based Third-Party Tools Seesmic Web
  25. 25. Twitter Mobile  Applications available for ◦ iPhone ◦ iPod Touch ◦ Android ◦ BlackBerry ◦ Windows Phone
  26. 26. Using Twitter in the Job Search
  27. 27. How Companies Use Twitter to Find Candidates  Many big companies list job openings on Twitter  Cheaper and less-crowded alternative to job boards  Allows them to ◦ target social media-savvy job hunters ◦ convey an innovative image
  28. 28. How Candidates Use Twitter to Find Fobs  Follow feeds that aggregate jobs from multiple companies  Use Twitter search to research prospective employers  Connect with individuals who work at targeted companies  Interact directly with companies' recruiters  More convenient than job boards
  29. 29. Maximizing Twitter for the Job Search  Connect your Twitter feed to LinkedIn  Follow people in your field to be connected and informed on industry news and trends  Create your follower list by posting regular updates on topics of interest  Build your network by following relevant groups, associations and professional lists
  30. 30. Twitter – LinkedIn Integration  Twitter to LinkedIn ◦ Add your Twitter account to LinkedIn ◦ Designate which tweets are displayed as your LinkedIn status
  31. 31. Twitter – LinkedIn Integration  Twitter to LinkedIn ◦ Use #in or #li hashtag ◦ Add to any part of a tweet ◦ Use at anytime; will override existing settings
  32. 32. Twitter – LinkedIn Integration  LinkedIn to Twitter ◦ Check the box next to the Twitter icon on the LinkedIn home page ◦ Updates will be posted to Twitter
  33. 33. Maximizing Twitter for the Job Search  Utilize tools such as TweetDeck/JobDeck, which allow job seekers to search specific topics relative to an industry  Create a Twitter list and add the companies you are interested in working for  Utilize to share/send your resume when requested  Spend 15 minutes daily posting tweets and reviewing comments by others in your field
  34. 34. Desktop Third-Party Tools JobDeck
  35. 35. Use TweetDeck as a Dashboard
  36. 36. Job-Related Twitter Feeds  CareerDFWJobs  Identical to  Actions ◦ Subscribe ◦ Share via RT ◦ Share some more
  37. 37. Job-Related Twitter Feed Resources  101 Best Twitter Feeds for Job Hunters ◦ for-job-hunters.html  100 Useful Twitter Tools and Feeds for Your Job Search ◦ twitter.htm  101 Twitter Feeds to Help You Land a Job ◦ search/100_twitter_feeds_for_job_search.htm
  38. 38. RSS It’s Not Just for News Anymore
  39. 39. What is RSS?
  40. 40. What is RSS?  Really Simple Syndication  User-initiated subscriptions that provide updates, news headlines, or other content directly to the user for browsing at their convenience
  41. 41. Benefits of RSS  Receive updates without visiting each web site  Can monitor large number of sites very effectively  Short summaries or ―table of contents‖  Alternative to email notifications ◦ Lessen e-mail overload ◦ No rejection of messages by email filters ◦ Reduce spam building opportunities
  42. 42. Uses of RSS  News and announcements  Blog postings and comments  Photos  Podcasts / music  Auction items  TV and movie listings  Search results  Tweets  Job postings  Many more
  43. 43. How to Access RSS  RSS Aggregators/Readers download and display RSS feeds ◦ Desktop ◦ Browser  Native  Plug-ins ◦ Web-based ◦ Mobile
  44. 44. Desktop RSS Reader – FeedDemon
  45. 45. Browser RSS Reader – (Firefox,Sage)
  46. 46. Web-Based RSS Reader – Bloglines
  47. 47. Hosted RSS Reader – Google Reader
  48. 48. Using Google Reader  Monitoring Your Brand With Google Reader ◦ -your-personal-brand-using-google-reader
  49. 49. Using RSS in the Job Search
  50. 50. RSS in the Job Search - CareerBuilder
  51. 51. RSS in the Job Search - TwitJobSearch
  52. 52. RSS in the Job Search - TwitJobSearch
  53. 53. RSS in the Job Search – LinkedIn Network Updates
  54. 54. RSS in the Job Search – LinkedIn Network Updates
  55. 55. RSS in the Job Search – LinkedIn Answers
  56. 56. RSS in the Job Search – LinkedIn Answers
  57. 57. RSS in the Job Search - CareerDFWJobs
  58. 58. RSS in the Job Search - CareerDFWJobs
  59. 59. RSS in the Job Search - CareerDFWJobs
  60. 60. Thank You David Swinney Social Media Specialist 214-233-5678