Understanding business uses of social media

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This is the talk I gave in April 2011 to the Gateway to Innovation conference in St Louis.

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Understanding business uses of social media

  1. 1. The business benefits of using social mediaG2I Conference<br />David Strom<br />April 5, 2011<br />David@strom.com<br />
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  4. 4. Agenda<br />Shaping your social media policy<br />A case study on Dell<br />Twitter business uses<br />Facebook dos and don’ts<br />LinkedIn dos and don’ts<br />4<br />http://strominator.com <br />
  5. 5. Percentage of Fortune 500 who…<br />Have a corporate-facing blog?<br />Regularly post to their Twitter accounts?<br />Have CIOs who admit to regularly using social media? <br />http://strominator.com <br />5<br />
  6. 6. Social media policy issues to consider<br /><ul><li>What constitutes public disclosure of information?
  7. 7. What happens with a departing employee’s Twitter followers?
  8. 8. If you can link to it, can it be shared outside the corporation?
  9. 9. Can employees use IT to solicit info?
  10. 10. Can employees put Facebook info in their email .sigs? </li></ul>6<br />http://strominator.com <br />
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  12. 12. Best practices<br />Foster a culture of openness and listening.<br />Trust your staff to be good communicators.<br />Train people how to blog, Tweet and post.<br />Disclose everything upfront.<br />Be accurate.<br />Make sure you have a solid policy on blog comments. <br />8<br />http://strominator.com <br />
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  17. 17. Dell Social Media <br />13<br />http://strominator.com <br />
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  22. 22. http://strominator.com <br />18<br />The top 4 out 5 Fortune 500 companies are regular Twitter posters on their main corporate accounts. <br />
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  24. 24. 20<br />Twitter has lots of business purposes<br />Instant FAQ<br />Customer acquisition<br />Focus groups on the cheap<br />Problem resolution<br />Soapbox<br />http://strominator.com <br />
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  27. 27. 23<br />But who really is “the real Shaq”<br />http://strominator.com <br />
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  36. 36. Twitter for instant notification<br />32<br />http://strominator.com <br />
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  42. 42. 38<br />Good places to start learning<br />http://www.cio.com/article/492019/Twitter_Bible_Everything_You_Need_To_Know_About_Twitter<br />http://strominator.com <br />
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  45. 45. 41<br />Key Twitter To-dos <br />Follow the right people in your industry<br />Don’t get too caught up in tweeting your every movement<br />Look at what businesses are doing with it<br />Use it to start conversations with people you want to get to know<br />http://strominator.com <br />
  46. 46. 42<br />How not to use Twitter!<br />http://strominator.com <br />
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  48. 48. What to Tweet?<br />Projects you are particularly proud of<br />What you have read that you want to share with others<br />Something you post on your blog<br />A link to a Web site that you find interesting<br />44<br />http://strominator.com <br />
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  51. 51. 47<br />How to get arrested for your tweets and pay thousands in fines<br />http://strominator.com <br />
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  54. 54. 50<br />Other no-nos<br />Keep politics, religion and sex out<br />http://strominator.com <br />
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  56. 56. Facebook “marriage”<br />52<br />http://strominator.com <br />
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  58. 58. Wordpress ==>> Facebook<br />54<br />http://strominator.com <br />
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  65. 65. http://strominator.com <br />61<br />Understanding what information is posted<br />Understand when people update their profiles<br />Groups to join<br />
  66. 66. Do’s<br />Make sure they are people you can visualize in your mind or have some memory<br />Do check LinkedIn daily<br />Make sure you have your settings the way you intended<br />Constantly cultivate and feed your network<br />62<br />http://strominator.com <br />
  67. 67. Don’ts<br />Don’t send out mass invites to more than 30 people at once<br />Don’t put non-professional items in your status updates<br />Don’t obsess about the number of connections and build slowly over time<br />Don’t just get started on the site two weeks before you are changing jobs<br />Don’t worry too much about using InMail<br />63<br />http://strominator.com <br />
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  70. 70. Recommendations<br />66<br />http://strominator.com <br />
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  73. 73. Finally, Twitter info art<br />http://vimeo.com/19910696<br />http://strominator.com <br />69<br />

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