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Notable Twitter fails

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This is a talk that I gave for the St Louis Spark incubator for high school student entrepreneurs

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Notable Twitter fails

  1. 1. Spark Twitter do’s and don’ts David Strom March 2016 Find these slides here: http://slideshare.net/davidstrom
  2. 2. 2http://strominator.com
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  5. 5. 5 But who really is “the real Shaq” http://strominator.com
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  10. 10. 10 Key Twitter To-dos • Follow the right people in your industry • Don’t get too caught up in tweeting your every movement • Look at what businesses are doing with it • Use it to start conversations with people you want to get to know http://strominator.com
  11. 11. 11 How not to use Twitter! http://strominator.com
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  14. 14. 14 How to get arrested for your tweets and pay thousands in fines http://strominator.com
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  16. 16. Another no-no: keep politics, religion and sex out 16
  17. 17. http://strominator.com 17 3/11, he Tweeted 10 jokes making fun of the Japanese after the tsunami – AFLAC fired him as their rep
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  19. 19. Some lessons learned • Think twice (or more) before you tweet • Do you want your mom to read this? • Stay away from sex, religion, and politics – even on your personal accounts • Know what time of day/week to tweet for best responses • Listen more than post to develop your voice • Use social management tools (Hootsuite)
  20. 20. Social media management tools
  21. 21. STL incubators worth knowing
  22. 22. (c) David Strom Inc. http://strominator.com 28 David Strom, david@strom.com strominator.com, (314) 277-7832 These slides can be found here: http://slideshare.net/davidstrom

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