Spark Twitter do’s and don’ts
David Strom
March 2016
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But who really is “the real Shaq”
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Key Twitter To-dos
• Follow the right people in your industry
• Don’t get too caught up in tweeting your
every movement
• Look at what businesses are doing with it
• Use it to start conversations with people you
want to get to know
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How not to use Twitter!
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How to get arrested
for your tweets
and pay thousands
in fines
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Another no-no:
keep politics, religion and sex out
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3/11, he Tweeted
10 jokes making
fun of the Japanese
after the tsunami –
AFLAC fired him as
their rep

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Some lessons learned
• Think twice (or more) before you tweet
• Do you want your mom to read this?
• Stay away from sex, religion, and politics –
even on your personal accounts
• Know what time of day/week to tweet for best
responses
• Listen more than post to develop your voice
• Use social management tools (Hootsuite)

Social media management tools

STL incubators worth knowing

(c) David Strom Inc.
http://strominator.com
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David Strom, david@strom.com
strominator.com, (314) 277-7832
These slides can be found here:
http://slideshare.net/davidstrom