Using social networks to build
your brand and media empire
AITP St. Louis
Follow these simple steps:
• Scrub session on Facebook, Web
• Start with LinkedIn and mix in others
• Develop regular habits to grow your
• Add a blog, podcast or email newsletter
• Don’t send out mass invites to more than 30
people at once
• Don’t put non-professional items in your
• Don’t obsess about the number of
connections and build slowly over time
• Don’t just get started on the site two weeks
before you are changing jobs
• Don’t worry too much about using InMail
Do you want your connections
• Visit this setting first!
What is the difference?
Ways to show your name
• Nancy Shoup, MBA
• Nancy Shoup, ace project manager
• Nancy Shoup, project manager
• Nancy Shoup, project manager
1. Always Be Connecting
Criteria for adding people
2. Ask for recommendations
• But I don’t know
• Part time jobs
• Family friends,
neighbors, others who
know you well
3. Join and post on groups
4. Make all of these regular
• For new job postings on your groups
• For new connections with your network
• To tweak your profile and update your
• To update your status with noteworthy
activities, meetings, content or plans
Other social networks
Post content regularly!
Here are just a few
the best way to post content
Think about other
Tying it all together
My profile ‘headline’
Should you pay for LinkedIn?
• Job Seeker: $30/mo (not very
• Business Plus: $48/mo (unlimited
• Sales Navigator: $65/mo
• Recruiter Lite: $200/mo
Good luck with your
Oct 2016 talk at UMSL
Mark Twain was supposed to have said
Never pick a fight with someone who buys their ink by the barrel
, but he didn’t. A more modern interpretation:
Never pick a fight with someone who has more than 500k Twitter followers or who buys their bandwidth by the terabyte.
This is Don Imus, who has been on the radio for decades on dozens of radio stations around the country.
Then we have this guy, who is one of the most popular contributors on Fox News. He just follows 47 people (most of whom are Fox on air personalities), but has more than a million followers and 10,000 Tweets
And this is Anthony Weiner, notorious sexter. He lost his job and his marriage, and built his brand using Twitter perhaps wrong headedly.
In LinkedIn’s Profile/edit then scroll down to “Additional Info” and then add your contact info here. As they warn you, anything you put here can be seen by anyone, even those that aren’t connected to you directly. But that is the point.
Facebook privacy shortcuts. There are plenty more settings!
On each network, come up with a consistent mechanism for how you are going to add people to your friends or connections. You might have some of these criteria:
Have you met this person ever in person or talked to them on the phone?
Do you remember what they look like?
Have you corresponded with them via email?
Make and ask for them from your past clients. Revisit this regularly, because you are always meeting new people, and you should add them to your networks.
LinkedIn has beefed up its Groups features, so it definitely is worth spending time reviewing what you get here. Like other social networks, you can create, join, and post to different affinity groups.
First, there are a lot more private groups than before – 2 million of them, they have updated their user interface, they are more policed to prevent spammers ,and even with the open groups aren’t indexed anymore by search engines, making it more compelling to spend time there. Group members will be vetted by the moderators, again keeping the riff-raff out, but that also means you should update your profile to clearly show your interests to make it easier to be vetted as well.
Here is an example of the member details page showing you how you can manage your groups’ members. You can see my group here is unlisted and closed
“Reserve” your name for LinkedIn, Facebook, Twitter, email lists, and other places around the Internet
Connect Twitter updates to your LinkedIn status or posts, there is a setting here in LinkedIn that you can add Twitter accounts and display them in your LinkedIn profile, which is a good thing to do.
You can come at this another way. Here is how you can share your blog posts on Wordpress on your social media accounts, you will have to go to Settings, then Sharing and fill in the details here on the screen on the left. Then when you get ready to post your entry, you can check or check the boxes on the screen on the right and add a custom message to your other social networks when the blog post is online. This looks more complicated than it actually is. If you don’t want to share the posts, you can uncheck the boxes on the right too.
Always a good idea to review the list of third party apps that you have allowed to access your LinkedIn and other social media accounts every couple of months and make sure that you know what all these connected apps are. I was able to go from 40-something apps to 25 with a bit of careful deleting. This is the screen from LinkedIn, the ones for your Google and Facebook and Twitter accounts are similar.
Here is the connected app screen on Facebook for example. You can see below each app icon what it shares with each app, as you might want to have only friends or just for your own use.
This is under the profile menu, and you can look at how much traffic has viewed your content
Slideshare analytics screen
KnowEm results screens, where you can see the effect of your domain name on these other sites, such as blogging or non dot com availability.
So here are screen shots of my Wordpress blog and my email newsletter, two of the best ways that I promote my own content online. I cross-post between them
This is what my current profile headline looks like. Some people put their email address underneath their name, because LinkedIn doesn’t display it directly until you are connected.