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How to manage your brand with LinkedIn and other social media

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Creating a personal brand isn't difficult but you have to be diligent and follow some simple procedures and best practices when building your LinkedIn profile, along with using Facebook, Twitter, blogs and email newsletters

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How to manage your brand with LinkedIn and other social media

  1. 1. http://strominator.com 1 Using social networks to build your brand and media empire AITP St. Louis David Strom david@strom.com Twitter: @dstrom
  2. 2. http://strominator.com 2 In the beginning ….
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  7. 7. Follow these simple steps: • Scrub session on Facebook, Web • Start with LinkedIn and mix in others • Develop regular habits to grow your networks • Add a blog, podcast or email newsletter http://strominator.com 7
  8. 8. Scrub session http://strominator.com 8
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  11. 11. http://strominator.com 11 Don’ts • Don’t send out mass invites to more than 30 people at once • Don’t put non-professional items in your status updates • Don’t obsess about the number of connections and build slowly over time • Don’t just get started on the site two weeks before you are changing jobs • Don’t worry too much about using InMail
  12. 12. http://strominator.com 12 Do you want your connections visible? • Visit this setting first!
  13. 13. What is the difference? http://strominator.com 13
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  15. 15. Privacy settings http://strominator.com 15
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  17. 17. http://strominator.com 17 Ways to show your name • Nancy Shoup, MBA • Nancy Shoup, ace project manager • Nancy Shoup, project manager maven • Nancy Shoup, project manager professional
  18. 18. Regular habits 1. Always Be Connecting http://strominator.com 18
  19. 19. http://strominator.com 19 Criteria for adding people
  20. 20. 2. Ask for recommendations http://strominator.com 20
  21. 21. http://strominator.com 21 Recommendations • But I don’t know anyone! • Part time jobs • Family friends, neighbors, others who know you well
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  23. 23. Endorsements http://strominator.com 23
  24. 24. 3. Join and post on groups http://strominator.com 24
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  26. 26. http://strominator.com 26 4. Make all of these regular habits • For new job postings on your groups • For new connections with your network • To tweak your profile and update your job history • To update your status with noteworthy activities, meetings, content or plans
  27. 27. http://strominator.com 27 Other social networks
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  32. 32. Post content regularly! http://strominator.com 32
  33. 33. http://strominator.com 33 Here are just a few local groups
  34. 34. Slideshare: the best way to post content http://strominator.com 34
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  36. 36. Medium http://strominator.com 36
  37. 37. Think about other content sites http://strominator.com 37
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  41. 41. Tying it all together http://strominator.com 41
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  43. 43. My profile ‘headline’ http://strominator.com 43
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  45. 45. Should you pay for LinkedIn? No. • Job Seeker: $30/mo (not very functional) • Business Plus: $48/mo (unlimited searches) • Sales Navigator: $65/mo • Recruiter Lite: $200/mo http://strominator.com 45
  46. 46. http://strominator.com 46 Good luck with your networking! David Strom (314) 277-7832 david@strom.com Twiiter: @dstrom http://strominator.com Slides available: http://slideshare.net/davidstrom

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