Advertisement
How to get the best trade press product reviews
How to get the best trade press product reviews
How to get the best trade press product reviews
How to get the best trade press product reviews
How to get the best trade press product reviews
How to get the best trade press product reviews
How to get the best trade press product reviews
How to get the best trade press product reviews
How to get the best trade press product reviews
How to get the best trade press product reviews
How to get the best trade press product reviews
How to get the best trade press product reviews
How to get the best trade press product reviews
How to get the best trade press product reviews
How to get the best trade press product reviews
How to get the best trade press product reviews
How to get the best trade press product reviews

Check these out next

How to market your book in today's social media world
How to market your book in today's social media world
David Strom
​Understanding the Internet of Things
​Understanding the Internet of Things
David Strom
How to make your mobile phone safe from hackers
How to make your mobile phone safe from hackers
David Strom
Implications and response to large security breaches
Implications and response to large security breaches
David Strom
Using social networks to find your next job (2017)
Using social networks to find your next job (2017)
David Strom
Security v. Privacy: the great debate
Security v. Privacy: the great debate
David Strom
Using OpenStack to Control VM Chaos
Using OpenStack to Control VM Chaos
David Strom
Notable Twitter fails
Notable Twitter fails
David Strom
1 of 17

How to get the best trade press product reviews

Mar. 7, 2014••
Download to read offline
Technology

Slides for a speech at the St Louis Product Camp 3/14

David Strom
freelance IT writer and speaker, editorial and business consultant at David Strom Inc.
Advertisement
Advertisement
Advertisement

Recommended

Spark Twitter fails Mar2023Spark Twitter fails Mar2023
Spark Twitter fails Mar2023David Strom6 views•38 slides
Getting Your First Cybersecurity JobGetting Your First Cybersecurity Job
Getting Your First Cybersecurity JobDavid Strom270 views•12 slides
Understanding passwordless technologiesUnderstanding passwordless technologies
Understanding passwordless technologiesDavid Strom557 views•34 slides
What endpoint protection solutions are available on the market today?What endpoint protection solutions are available on the market today?
What endpoint protection solutions are available on the market today?David Strom124 views•38 slides
Fears and fulfillment with IT securityFears and fulfillment with IT security
Fears and fulfillment with IT securityDavid Strom231 views•33 slides
Protecting your digital and online privacyProtecting your digital and online privacy
Protecting your digital and online privacyDavid Strom286 views•41 slides

More Related Content

More from David Strom(20)

How to market your book in today's social media worldHow to market your book in today's social media world
How to market your book in today's social media world
David Strom•227 views
​Understanding the Internet of Things​Understanding the Internet of Things
​Understanding the Internet of Things
David Strom•291 views
How to make your mobile phone safe from hackersHow to make your mobile phone safe from hackers
How to make your mobile phone safe from hackers
David Strom•848 views
Implications and response to large security breaches Implications and response to large security breaches
Implications and response to large security breaches
David Strom•642 views
Using social networks to find your next job (2017)Using social networks to find your next job (2017)
Using social networks to find your next job (2017)
David Strom•206 views
Security v. Privacy: the great debateSecurity v. Privacy: the great debate
Security v. Privacy: the great debate
David Strom•1.6K views
Using OpenStack to Control VM ChaosUsing OpenStack to Control VM Chaos
Using OpenStack to Control VM Chaos
David Strom•519 views
Notable Twitter failsNotable Twitter fails
Notable Twitter fails
David Strom•623 views
How to make the move towards hybrid cloud computingHow to make the move towards hybrid cloud computing
How to make the move towards hybrid cloud computing
David Strom•953 views
Listen to Your Customers: How IT Can Provide Better SupportListen to Your Customers: How IT Can Provide Better Support
Listen to Your Customers: How IT Can Provide Better Support
David Strom•651 views
Network security practice: then and nowNetwork security practice: then and now
Network security practice: then and now
David Strom•291 views
Biggest startup mistakesBiggest startup mistakes
Biggest startup mistakes
David Strom•243 views
Picking the right Single Sign On Tool to protect your networkPicking the right Single Sign On Tool to protect your network
Picking the right Single Sign On Tool to protect your network
David Strom•953 views
Big data analyticsBig data analytics
Big data analytics
David Strom•698 views
Emerging computing trends 2015Emerging computing trends 2015
Emerging computing trends 2015
David Strom•1.2K views
Keeping the customer in mind: a lesson for Telco'sKeeping the customer in mind: a lesson for Telco's
Keeping the customer in mind: a lesson for Telco's
David Strom•805 views
Marcus Ranum on Bad Idea Zombies Marcus Ranum on Bad Idea Zombies
Marcus Ranum on Bad Idea Zombies
David Strom•579 views
Navigating the PCI Self-Assessment questionaireNavigating the PCI Self-Assessment questionaire
Navigating the PCI Self-Assessment questionaire
David Strom•1K views
Virtual machine security productsVirtual machine security products
Virtual machine security products
David Strom•758 views
Next generation firewalls: ready or notNext generation firewalls: ready or not
Next generation firewalls: ready or not
David Strom•797 views

Recently uploaded(20)

re:Invent ARC307 - Serverless architectural patterns and best practices.pdfre:Invent ARC307 - Serverless architectural patterns and best practices.pdf
re:Invent ARC307 - Serverless architectural patterns and best practices.pdf
Heitor Lessa•0 views
Causal Repair of Learning-Enabled Cyber-physical SystemsCausal Repair of Learning-Enabled Cyber-physical Systems
Causal Repair of Learning-Enabled Cyber-physical Systems
Ivan Ruchkin•0 views
Network Analyst with Hex64.docxNetwork Analyst with Hex64.docx
Network Analyst with Hex64.docx
HEX64•0 views
Storybook, the best friend we all needStorybook, the best friend we all need
Storybook, the best friend we all need
AnnaSala22•0 views
TenT-Day02.pptxTenT-Day02.pptx
TenT-Day02.pptx
JohanMyburgh15•0 views
Video Coding Enhancements for HTTP Adaptive Streaming Using Machine LearningVideo Coding Enhancements for HTTP Adaptive Streaming Using Machine Learning
Video Coding Enhancements for HTTP Adaptive Streaming Using Machine Learning
Alpen-Adria-Universität•0 views
The Benefits of Serverless ArchitectureThe Benefits of Serverless Architecture
The Benefits of Serverless Architecture
MindInventory•0 views
Fast and Stable Ukraine Dedicated Server by Ukraine Server HostingFast and Stable Ukraine Dedicated Server by Ukraine Server Hosting
Fast and Stable Ukraine Dedicated Server by Ukraine Server Hosting
UkraineServerHosting•0 views
From Project to Product: Leaders, Here's What It Means to YouFrom Project to Product: Leaders, Here's What It Means to You
From Project to Product: Leaders, Here's What It Means to You
Cprime•0 views
Nanotechnology Infographics.pdfNanotechnology Infographics.pdf
Nanotechnology Infographics.pdf
seed25•0 views
Ch 4.pdfCh 4.pdf
Ch 4.pdf
MuhammadAsif1069•0 views
4.1 Modeling Data Relationships.pdf4.1 Modeling Data Relationships.pdf
4.1 Modeling Data Relationships.pdf
Felipelipilef2nd•0 views
Ch 2.pdfCh 2.pdf
Ch 2.pdf
MuhammadAsif1069•0 views
DR Guide Process.pdfDR Guide Process.pdf
DR Guide Process.pdf
blackmambaettijean•0 views
NEARSHORE DEVELOPMENT CENTERNEARSHORE DEVELOPMENT CENTER
NEARSHORE DEVELOPMENT CENTER
Prime Group•0 views
TenT-Day08.pptxTenT-Day08.pptx
TenT-Day08.pptx
JohanMyburgh15•0 views
01class_object_references & 02Generation_GC.pptx01class_object_references & 02Generation_GC.pptx
01class_object_references & 02Generation_GC.pptx
ssuser95922e•0 views
Webinar: Bancada de eletrônica profissionalWebinar: Bancada de eletrônica profissional
Webinar: Bancada de eletrônica profissional
Embarcados•0 views
Blue Green Strategy Plan MIT Capstone 02242023.pdfBlue Green Strategy Plan MIT Capstone 02242023.pdf
Blue Green Strategy Plan MIT Capstone 02242023.pdf
Rob Eby•0 views
2008-03-04 - Geoprocessing with ArcGIS.pdf2008-03-04 - Geoprocessing with ArcGIS.pdf
2008-03-04 - Geoprocessing with ArcGIS.pdf
ssuseref75f1•0 views
Advertisement

How to get the best trade press product reviews

  1. How to get the best trade press product reviews STL Product Camp 3/14 David Strom @dstrom david@strom.com http://Strominator.com
  2. No follow up after initial inquiry
  3. Don’t turn any interested parties down
  4. Don’t pile on the people on your conference call
  5. Have a real budget for reviews
  6. Know thy reviewer
  7. Understand the test bed
  8. Set up a hotline
  9. What is the beta policy?
  10. Understand the art of following up
  11. Know what this is? Then USE IT!
  12. Badgering the witness reporter
  13. Where you can find me • • • • • • david@strom.com Strominator.com (for clips) Webinformant.tv (for video reviews) Twitter: @dstrom LinkedIn.com/in/davidstrom 314 277 7832 if you must
Advertisement