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How to get the best trade press product reviews

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How to get the best trade press product reviews

  1. 1. How to get the best trade press product reviews STL Product Camp 3/14 David Strom @dstrom david@strom.com http://Strominator.com
  2. 2. No follow up after initial inquiry
  3. 3. Don’t turn any interested parties down
  4. 4. Don’t pile on the people on your conference call
  5. 5. Have a real budget for reviews
  6. 6. Know thy reviewer
  7. 7. Understand the test bed
  8. 8. Set up a hotline
  9. 9. What is the beta policy?
  10. 10. Understand the art of following up
  11. 11. Know what this is? Then USE IT!
  12. 12. Badgering the witness reporter
  13. 13. Where you can find me • • • • • • david@strom.com Strominator.com (for clips) Webinformant.tv (for video reviews) Twitter: @dstrom LinkedIn.com/in/davidstrom 314 277 7832 if you must

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