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How to get the best trade press product reviews

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This talk was given at the March 2020 St. Louis Product Camp

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How to get the best trade press product reviews

  1. 1. How to get the best trade press product reviews STL Product Camp 3/2020 David Strom @dstrom david@strom.com http://Strominator.com Slides available: http://slideshare.net/davidstrom
  2. 2. Why am I here? • Long time IT B2B trade press product reviewer • Still test dozens of products every month • Started numerous print and Web pubs along with two computer networking books
  3. 3. What are you doing wrong? Lack of follow up Unprofessional attitude towards press Don’t divulge your pricing strategy Badgering reporters Lack of planning, beta policy and budget
  4. 4. No follow up after initial inquiry
  5. 5. Don’t turn any interested parties down
  6. 6. Be professional in ALL communications
  7. 7. Have a real budget for reviews
  8. 8. Don’t badger the reporter
  9. 9. No beta policy
  10. 10. Things to do right • Know who is reviewing your product • Know the test bed/lab • Have a hotline and get answers quickly • Own your product truth • Know your market position
  11. 11. Know thy reviewer
  12. 12. Understand the test bed
  13. 13. Set up a dedicated hotline
  14. 14. Some other tips • Follow up • Webpage comments • Practice how to do press conference calls
  15. 15. Understand the art of following up
  16. 16. Know what this is? Then USE IT!
  17. 17. More badgering
  18. 18. Don’t pile on the people on your conference call
  19. 19. Conference call tips Minimum number of participants! Make as interactive with reporter as possible Don’t use any slides Keep it short, start on time Make sure all questions are answered or followed up with answers, use that as an opportunity!
  20. 20. https://medium.com/p/5ddafba1d4d4
  21. 21. Where you can find me david@strom.com Strominator.com (for clips and blog posts) Twitter: @dstrom LinkedIn.com/in/davidstrom 314 277 7832 if you must Slideshare.net/davidstrom (for this deck)

This talk was given at the March 2020 St. Louis Product Camp

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