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How MSPs can leverage social media

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The personal aspects of LinkedIn to find a job and Facebook to chat with your friends are well known. But less obvious are that these tools can be used to do for business purposes too. In this Webinar, social media expert David Strom will provide some guidelines into how to best use both of these to find new customers, create stellar customer support, cut down on overhead, and improve responsiveness.

This was the basis of a webinar for MSPtv.com in July 2011:
http://event.on24.com/r.htm?e=323141&s=1&k=477DA79E6044B5A04D13C6AFF679EBAA&partnerref=REDMOND&deletecookie=true

Published in: Technology, Business
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How MSPs can leverage social media

  1. 1. Follow Us<br />on all your favorite <br />social Media Sites <br />and stay informed!<br />1<br />
  2. 2. How to use LinkedIn, Twitter and Facebook to find the right partners and customers<br />David Strom<br />7/28/11<br />david@strom.com<br />2<br />
  3. 3. Who is David Strom?<br />3<br />
  4. 4. Agenda<br />Steps to take to find someone online<br />Deeper dive into LinkedIn<br />Groups on Facebook and LinkedIn<br />How Dell and others do customer support<br />Cool tools to use<br />4<br />
  5. 5. 1. How to find someone online<br />5<br />
  6. 6. 6<br />
  7. 7. 7<br />
  8. 8. Let’s take a quick poll<br />Choose as many of the following as apply to your situation: <br />I used LinkedIn to get my current job<br />I have hired someone that I found on LinkedIn first<br />I have posted something on Twitter within the last week<br />I have my LinkedIn and Twitter accounts connected so that posts from one are seen on the other<br />I still have just the very basic information on my LinkedIn profile<br />My children have more Facebook friends than I do<br />8<br />
  9. 9. 2. Little known features <br />9<br />
  10. 10. 10<br />
  11. 11. 11<br />
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  13. 13. Recommendations<br />But I don’t know anyone!<br />Recall your most recent engagements first<br />Think about your best partners and suppliers<br />13<br />
  14. 14. 14<br />
  15. 15. Recommendations<br />15<br />
  16. 16. 16<br />
  17. 17. 3. Using groups effectively<br />LinkedIn<br />Facebook<br />17<br />
  18. 18. Join Groups<br />18<br />
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  25. 25. Don’t do this!<br /> Need an exact URL along with this logo! Such as:<br />http://facebook.com/yourcompanyname<br />25<br />
  26. 26. 4. How to use social media for support<br />Dell<br />Sage Software<br />Spiceworks<br />AT&T<br />26<br />
  27. 27. Dell and Social Media <br />27<br />
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  38. 38. 38<br />How not to use social media!<br />
  39. 39. Common Twitter mistakes<br />39<br />
  40. 40. Let’s take another poll<br />Do you have business accounts set up on which of these services:<br />Twitter<br />Facebook<br />LinkedIn<br />YouTube<br />Wordpress or some other blog service<br />40<br />
  41. 41. 5. Cool tools<br />41<br />
  42. 42. Pixelpipe.com covers:<br />42<br />
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  54. 54. 54<br />Go to http://www.socialquickstarter.com<br />
  55. 55. Let’s hear how our MSP is using LinkedIn<br />Sharon Simpson, Ongoing Operations<br />ssimpson@ongoingoperations.com<br />55<br />
  56. 56. Questions?<br />56<br />
  57. 57. Follow Us<br />on all your favorite <br />social Media Sites <br />and stay informed!<br />57<br />

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