Apr 1, 2010 Brand Mastery

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Given to a local CPA group in St Louis

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Apr 1, 2010 Brand Mastery

  1. 1. How to become master of your own domain: Best ways to build your online brand David Strom 1 April 2010 STL CC (c) David Strom Inc http://strominator.com
  2. 2. (c) David Strom Inc http://strominator.com
  3. 3. Agenda <ul><li>Start with email </li></ul><ul><li>Choosing a blog as your main Web site </li></ul><ul><li>Why Twitter? </li></ul><ul><li>Finding your customers on LinkedIn </li></ul>(c) David Strom Inc http://strominator.com
  4. 4. Time to look at email lists <ul><li>Email is still the lifeblood of most business communications </li></ul><ul><li>Lists are a great way to communicate with your customers </li></ul><ul><li>Three choices of basic providers </li></ul>(c) David Strom Inc http://strominator.com
  5. 5. Email List Servers <ul><li>Free: Yahoo Groups </li></ul><ul><li>Cheap: Mailman on EMWD.com ($4/mo) </li></ul><ul><li>Expensive: ConstantContact.com ($30/mo and up) </li></ul>(c) David Strom Inc http://strominator.com
  6. 6. Yahoo (c) David Strom Inc http://strominator.com
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  10. 10. Mailman (c) David Strom Inc http://strominator.com
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  13. 13. Constant Contact (c) David Strom Inc http://strominator.com
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  17. 17. Blogs are still the best Web sites <ul><li>No programming required </li></ul><ul><li>Easy to make frequent updates </li></ul><ul><li>Easy to quickly change the appearance of your pages </li></ul><ul><li>Automatic posting of your content to Google’s search index </li></ul>(c) David Strom Inc http://strominator.com
  18. 18. Blog choices (c) David Strom Inc http://strominator.com Wordpress.com
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  26. 26. Twitter for instant notification (c) David Strom Inc http://strominator.com
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  30. 30. How not to use Twitter! (c) David Strom Inc http://strominator.com
  31. 31. Other no-nos <ul><li>Keep politics, religion and sex out </li></ul>(c) David Strom Inc http://strominator.com
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  36. 36. Two worthwhile books (c) David Strom Inc http://strominator.com
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  38. 38. My header (c) David Strom Inc http://strominator.com
  39. 39. Sample header files http://strominator.com David Strom 310 857 6867
  40. 40. Public profile (c) David Strom Inc http://strominator.com
  41. 41. Do’s <ul><li>Make sure they are people you can visualize in your mind or have some memory </li></ul><ul><li>Do check LinkedIn daily </li></ul><ul><li>Make sure you have your settings the way you intended </li></ul><ul><li>Constantly cultivate and feed your network </li></ul>(c) David Strom Inc http://strominator.com
  42. 42. Don’ts <ul><li>Don’t send out mass invites to more than 30 people at once </li></ul><ul><li>Don’t put non-professional items in your status updates </li></ul><ul><li>Don’t obsess about the number of connections and build slowly over time </li></ul><ul><li>Don’t just get started on the site two weeks before you are changing jobs </li></ul><ul><li>Don’t worry too much about using InMail </li></ul>(c) David Strom Inc http://strominator.com
  43. 43. Recommendations (c) David Strom Inc http://strominator.com
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  51. 51. Claim a Public Profile URL (c) David Strom Inc http://strominator.com
  52. 52. Should you pay for it? (c) David Strom Inc http://strominator.com
  53. 53. http://bx.businessweek.com/ (c) David Strom Inc http://strominator.com
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  55. 55. (c) David Strom Inc http://strominator.com My profile:
  56. 56. (c) David Strom Inc http://strominator.com
  57. 57. Contact <ul><li>David Strom </li></ul><ul><li>[email_address] </li></ul><ul><li>strominator.com </li></ul><ul><li>(310) 857-6867 </li></ul><ul><li>slideshare.net/ </li></ul><ul><li>davidstrom </li></ul>(c) David Strom Inc http://strominator.com

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