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SEO and Link Building Basics

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SEO and Link Building Basics

  1. 1. SEO Basics in 4 hours<br />SearchEngineOptimization<br />
  2. 2. Intro<br />David?<br />BasicsWebsite<br />Keywords<br />Tools<br />Link Building<br />
  3. 3. SEO BasicsWebsite<br />SearchEngineResultPage<br />SEM<br />SEM<br />SEO<br />
  4. 4. SEO BasicsWebsite<br />SearchEverything<br />
  5. 5. SEO BasicsWebsite<br />Peoplesearch KEYWORDS<br />
  6. 6. How wouldyousearchthis?<br />
  7. 7. Andthis?<br />
  8. 8. Andthis?<br />
  9. 9. Andthis?<br />
  10. 10. SEO BasicsWebsite<br />StructureofWebsite<br />Menu<br />Path<br />http://www.floraqueen.com/birthday-flowers/<br />crawl crawl crawl<br />
  11. 11. SEO BasicsWebsite<br />Content<br />Content<br />Content<br />Content<br />Content<br />Content<br />Content<br />Content<br />Content<br />Content<br />Content<br />Content<br />
  12. 12. SEO BasicsWebsite<br />Title, Description, Meta Tags<br />
  13. 13. SEO BasicsWebsite<br />H1, H2, H3, Link, TitleTag, Anchor Text<br /><h1><br /><a href=“http://www.floraqueen.com” title=“FlowerDelivery”>FlowerDelivery</a><br /></h1><br />
  14. 14. SEO BasicsWebsite<br />BACKLINKS<br />
  15. 15. SEO BasicsWebsite<br />Create a link for me!<br />Keyword: FlowerDeliverytoFloraqueen.com<br />Keyword: Vendita fiori<br />Keyword: Envoyer de fleurs<br />Do Follow Link: Flores Madrid<br />
  16. 16. SEO BasicsWebsite<br />
  17. 17. SEO BasicsWebsite<br />ANALISIS<br />
  18. 18. SEO Tip!<br />SpyontheCompetition<br />
  19. 19. SEO BasicsKeywords<br />
  20. 20. SEO BasicsKeywords<br />OUR KEYWORDS<br />Structure<br />Content<br />Title, Description… (Meta Tags)<br />H1, H2, Text<br />Links <br />Backlinks<br />
  21. 21. SEO BasicsKeywords<br />Keywords in Backlinks<br />
  22. 22. SEO Basics<br />Q? A!<br />
  23. 23. SEO Q/A<br />WhatisPageRank?<br />
  24. 24. SEO Q/A<br />Whatisan Anchor Text?<br />
  25. 25. SEO Q/A<br />Why do weRankHighfor<br />International FlowerDelivery?<br />
  26. 26. SEO Q/A<br />WhyisProflowers ranking first<br />forFlowerDelivery?<br />
  27. 27. SEO Q/A<br />Whyshouldn’tyoucreatethesameBacklinkoverandoveragain? <br />
  28. 28. Are youaskingyouself?<br />WhyThe F$&?<br />do I haveto know this? <br />
  29. 29. SEO TOOLS<br />
  30. 30. SEO Tools<br />Floraqueen SEO Tools<br />
  31. 31. SEO Tools<br />SEOBOOK.comTOOLBAR<br />
  32. 32. SEO Tools<br />SEOMOZ.org<br />
  33. 33. SEO Tools<br />SOLOSEO.com<br />
  34. 34. SEO Tools<br />ADWORDS <br />
  35. 35. SEO Tools<br />INSIGHTS<br />
  36. 36. SEO Link Building<br />
  37. 37. SEO Link Building<br />Good Links <br />& Bad Links<br />
  38. 38. SEO Link Building<br />How to “find” links <br />
  39. 39. SEO Link Building<br />How to “request” Links<br />
  40. 40. SEO Link Building<br />HighQuality Links<br />
  41. 41. SEO Link Building<br />Creativity<br />
  42. 42. SEO Link Building<br />Partnerships<br />& Collaboration<br />
  43. 43. SEO Link Building<br />Anchor Text<br />
  44. 44. SEO Link Building<br />Description<br />
  45. 45. SEO Link Building<br />BacklinkChecker<br />
  46. 46. SEO Link Building<br />Link Sheet<br />
  47. 47. SEO Link Building<br />Read Link BuildingGuide<br />

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