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57% of Buyers Check Out Your Website Before First Contact


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You website needs to make a good first impression because 57% of buyers go there first. That's it. For a complimentary review of how EngNet Services can help your company get more qualified leads that turn into sales, contact us!

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57% of Buyers Check Out Your Website Before First Contact

  1. 1. 57% of Buyers Evaluate Your Website Before Contacting You And they only contact you if they are sufficiently impressed with the information they find Make A Good First Impression
  2. 2. Gone are the days when buyers had to rely on your salespeople to get information about your product. “Conservatively, at least 57% of the buying process has already occurred before a prospect even calls sales.” according to Dharmesh Shah of HubSpot
  3. 3. See the INBOUND 2013 Keynote - Brian Halligan & Dharmesh Shah. The above chart is from 28 minutes into the presentation. Before prospects make first contact with your company, they will pay a visit to your website. The buyer is in control and making your sales people dance like monkeys. The obvious danger here is if your website doesn't provide sufficient information, they hop on over to another company who gives them what they need.
  4. 4. What Do Buyers Look for on Your Website? In our market research we asked. "When you are looking for new suppliers of equipment or services within the industrial marketplace? What content do you look for?" In the chart above we show the results. Where the engineers and buyers selected "Always" or "Very Likely" we counted them for that content type.
  5. 5. •89% Product Overview. They want to see your product offerings in a clear overview. •98% Detailed Product Information. Once they see that you potentially offer the product or type of product they are looking for, they then want some detail on that product. That's it! Show them an overview and some detailed product information. You don’t have to over deliver on content, just enough to motivate them to make contact with your company. Make sure you have a strong call to action for them to make contact. Keeping website visitors happy is easy!
  6. 6. Engineering Network (EngNet) For a complimentary, no obligation consultation, please call David Schilling: 617-447-2697