The Next Level
How To REALLY Turn Your Blog
Into A Marketing Powerhouse

www.BlogMarketingAcademy.com
Saturday, January 4,...
What blogging usually
looks like...

www.BlogMarketingAcademy.com
Saturday, January 4, 2014
Content quotas
www.BlogMarketingAcademy.com
Saturday, January 4, 2014
Questionable ROI
www.BlogMarketingAcademy.com
Saturday, January 4, 2014
No Sales
www.BlogMarketingAcademy.com
Saturday, January 4, 2014
•

The constant pressure to post more content

•

No idea if it is paying off

•

Very little audience response

•

Flatli...
What it CAN look like...

www.BlogMarketingAcademy.com
Saturday, January 4, 2014
Blog Marketing
•

Content isn't a stressful thing.
Little pressure.

•

Your blog is a key component
your marketing

•

Yo...
Hi, Iʼm David.

www.BlogMarketingAcademy.com
Saturday, January 4, 2014
What We'll Cover
•

How to ensure that every post you create has a
strategic reason to exist.

•

How to never have to won...
Let's get movin'

www.BlogMarketingAcademy.com
Saturday, January 4, 2014
Call to Action

www.BlogMarketingAcademy.com
Saturday, January 4, 2014
Never forget the
call to action.

www.BlogMarketingAcademy.com
Saturday, January 4, 2014
Make your own call
to action map.

www.BlogMarketingAcademy.com
Saturday, January 4, 2014
www.BlogMarketingAcademy.com
Saturday, January 4, 2014
CTA Map
•

Include all optin offers

•

Include social share campaigns (i.e. Social Locker)

•

Include any products you s...
Magic Action Box
www.BlogMarketingAcademy.com
Saturday, January 4, 2014
LeadPages
www.BlogMarketingAcademy.com
Saturday, January 4, 2014
Ten Minute Pages
www.BlogMarketingAcademy.com
Saturday, January 4, 2014
But, what do your
write?

www.BlogMarketingAcademy.com
Saturday, January 4, 2014
Do you think TV show
producers wonder what's
going on the air tomorrow?

www.BlogMarketingAcademy.com
Saturday, January 4,...
Content Planning
Planning is one of the key factors which
differentiates a professional from a “newb".

www.BlogMarketingA...
Editorial Calendar

www.BlogMarketingAcademy.com
Saturday, January 4, 2014
What Mine Looks Like
www.BlogMarketingAcademy.com
Saturday, January 4, 2014
Editorial Calendar Data
•

Type

•

Title / Headline

•

Due Date

•

Publish Date

•

Transcript?

Created (Y or N)

•
•
...
Why do this?
•

Reduces the worries about what you should write and
when

•

Gives each piece of content a reason to exist...
How?
•

List any campaigns or launches you intend to do.

•

List any general ideas you want to do.

•

Look at upcoming h...
Planning Tips
•

Don’t limit yourself to writing blog posts.
•

Videos, webinars, podcasting, etc.

•

You can have “theme...
Next up…

Making your blog into
the ultimate lead
builder.

www.BlogMarketingAcademy.com
Saturday, January 4, 2014
The #1 goal of your
blog is to build your
list.

www.BlogMarketingAcademy.com
Saturday, January 4, 2014
The #2 goal of your
blog is to segment
your list.

www.BlogMarketingAcademy.com
Saturday, January 4, 2014
Segmentation allows you to
send the right message at
the right time, to the right
person.

www.BlogMarketingAcademy.com
Sa...
How Your Blog
Segments
•

When somebody opts into a different opt-in form,
segment them based on the BEHAVIOR that opt-in
...
Tools
Standard email
list providers:

Full CRMs with tagging
and ability to “listen”:

www.BlogMarketingAcademy.com
Saturd...
Blog + CRM
•

Auto-tag prospects based on blog posts they read

•

Automatically follow up with an email (or offer) after
...
Let’s wrap up…

www.BlogMarketingAcademy.com
Saturday, January 4, 2014
What I Hope You’ll Get From
This
•

Your blog is a very powerful marketing tool… when
used in the right way.

•

Never, ev...
For more information…
•

Download these slides

•

Links to relevant tools

•

Links to further reading

•

Download my ed...
Upcoming SlideShare
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How To REALLY Turn Your Blog Into A Marketing Powerhouse [NMX 2014]

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How To REALLY Turn Your Blog Into A Marketing Powerhouse [NMX 2014]

  1. 1. The Next Level How To REALLY Turn Your Blog Into A Marketing Powerhouse www.BlogMarketingAcademy.com Saturday, January 4, 2014
  2. 2. What blogging usually looks like... www.BlogMarketingAcademy.com Saturday, January 4, 2014
  3. 3. Content quotas www.BlogMarketingAcademy.com Saturday, January 4, 2014
  4. 4. Questionable ROI www.BlogMarketingAcademy.com Saturday, January 4, 2014
  5. 5. No Sales www.BlogMarketingAcademy.com Saturday, January 4, 2014
  6. 6. • The constant pressure to post more content • No idea if it is paying off • Very little audience response • Flatlined traffic • Frustration www.BlogMarketingAcademy.com Saturday, January 4, 2014
  7. 7. What it CAN look like... www.BlogMarketingAcademy.com Saturday, January 4, 2014
  8. 8. Blog Marketing • Content isn't a stressful thing. Little pressure. • Your blog is a key component your marketing • Your blog generates leads and classifies them automatically. • Expanding traffic, more sales. www.BlogMarketingAcademy.com Saturday, January 4, 2014
  9. 9. Hi, Iʼm David. www.BlogMarketingAcademy.com Saturday, January 4, 2014
  10. 10. What We'll Cover • How to ensure that every post you create has a strategic reason to exist. • How to never have to wonder what you should be posting - and when. • How to have your blog "listen" to your readers' activities and respond automatically. • How to magnify your blog’s marketing power beyond what most people do. www.BlogMarketingAcademy.com Saturday, January 4, 2014
  11. 11. Let's get movin' www.BlogMarketingAcademy.com Saturday, January 4, 2014
  12. 12. Call to Action www.BlogMarketingAcademy.com Saturday, January 4, 2014
  13. 13. Never forget the call to action. www.BlogMarketingAcademy.com Saturday, January 4, 2014
  14. 14. Make your own call to action map. www.BlogMarketingAcademy.com Saturday, January 4, 2014
  15. 15. www.BlogMarketingAcademy.com Saturday, January 4, 2014
  16. 16. CTA Map • Include all optin offers • Include social share campaigns (i.e. Social Locker) • Include any products you sell (your own or affiliate) • OPTIONAL: Categorize CTAs based on category or type of content www.BlogMarketingAcademy.com Saturday, January 4, 2014
  17. 17. Magic Action Box www.BlogMarketingAcademy.com Saturday, January 4, 2014
  18. 18. LeadPages www.BlogMarketingAcademy.com Saturday, January 4, 2014
  19. 19. Ten Minute Pages www.BlogMarketingAcademy.com Saturday, January 4, 2014
  20. 20. But, what do your write? www.BlogMarketingAcademy.com Saturday, January 4, 2014
  21. 21. Do you think TV show producers wonder what's going on the air tomorrow? www.BlogMarketingAcademy.com Saturday, January 4, 2014
  22. 22. Content Planning Planning is one of the key factors which differentiates a professional from a “newb". www.BlogMarketingAcademy.com Saturday, January 4, 2014
  23. 23. Editorial Calendar www.BlogMarketingAcademy.com Saturday, January 4, 2014
  24. 24. What Mine Looks Like www.BlogMarketingAcademy.com Saturday, January 4, 2014
  25. 25. Editorial Calendar Data • Type • Title / Headline • Due Date • Publish Date • Transcript? Created (Y or N) • • • Published (Y or N) • Syndicated (Y or N) Feature Image • Campaign • Channels • Keyword? • Call to Action www.BlogMarketingAcademy.com Saturday, January 4, 2014
  26. 26. Why do this? • Reduces the worries about what you should write and when • Gives each piece of content a reason to exist. • To promote something • To act as a lead magnet • Pre-launch content • To further along a story (which itself is a marketing campaign) www.BlogMarketingAcademy.com Saturday, January 4, 2014
  27. 27. How? • List any campaigns or launches you intend to do. • List any general ideas you want to do. • Look at upcoming holidays or events you may want to do a campaign around. • Use call to action map. • Plan content around the campaigns you come up with. • Fill in the “gaps” with content which builds the community, builds new leads, and serves as a long-term asset. www.BlogMarketingAcademy.com Saturday, January 4, 2014
  28. 28. Planning Tips • Don’t limit yourself to writing blog posts. • Videos, webinars, podcasting, etc. • You can have “themes” to the week or month. • Have one piece lead into another. Think about “24”. www.BlogMarketingAcademy.com Saturday, January 4, 2014
  29. 29. Next up… Making your blog into the ultimate lead builder. www.BlogMarketingAcademy.com Saturday, January 4, 2014
  30. 30. The #1 goal of your blog is to build your list. www.BlogMarketingAcademy.com Saturday, January 4, 2014
  31. 31. The #2 goal of your blog is to segment your list. www.BlogMarketingAcademy.com Saturday, January 4, 2014
  32. 32. Segmentation allows you to send the right message at the right time, to the right person. www.BlogMarketingAcademy.com Saturday, January 4, 2014
  33. 33. How Your Blog Segments • When somebody opts into a different opt-in form, segment them based on the BEHAVIOR that opt-in represents. • Hook up your blog to your lead database so that your blog will “listen” to what your prospect does onsite. • Different lists vs. tagging www.BlogMarketingAcademy.com Saturday, January 4, 2014
  34. 34. Tools Standard email list providers: Full CRMs with tagging and ability to “listen”: www.BlogMarketingAcademy.com Saturday, January 4, 2014
  35. 35. Blog + CRM • Auto-tag prospects based on blog posts they read • Automatically follow up with an email (or offer) after they have read a blog post • With lead scoring, automatically rank subscribers based on how often they visit your blog. • Based on interest, email them hand-picked stuff from your archives which is more relevant to them. www.BlogMarketingAcademy.com Saturday, January 4, 2014
  36. 36. Let’s wrap up… www.BlogMarketingAcademy.com Saturday, January 4, 2014
  37. 37. What I Hope You’ll Get From This • Your blog is a very powerful marketing tool… when used in the right way. • Never, ever forget to tell your readers their next move. • Real results come with planning. • Build - and segment - your list, thereby magnifying the power of your blog substantially. www.BlogMarketingAcademy.com Saturday, January 4, 2014
  38. 38. For more information… • Download these slides • Links to relevant tools • Links to further reading • Download my editorial calendar template • Ask me followup questions www.blogmarketingcademy.com/nmx2014/ www.BlogMarketingAcademy.com Saturday, January 4, 2014

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