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New Media Made Easy - Introduction to Social Media June 2009

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A presentation by Andres Acosta, Social Media Associate at DavidPerry.com.
http://www.davidperry.com/workshop
Follow the seminar hashtag on twitter: #DPASEMINAR

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New Media Made Easy - Introduction to Social Media June 2009

  1. 1. Social Media 101 101 years ago... 1908 Credit - Ford Motor Company
  2. 2. Credit - Ford Motor Company
  3. 3. A NEW AGE OF INGENUITY Photo by Andres Acosta 2009 DP&A
  4. 4. Power to Individuality A Conversation with Ford Fiesta Agent Beto “Mooncricket” Lopez www.justin.tv/mooncricket Photo by Andres Acosta 2009 DP&A
  5. 5. New Media Made Easy By Andres R. Acosta Download this presentation Twitter: andresra www.davidperry.com/june2009 Blog: www.aacosta.com Original Photo by gordmckenna (Flickr) Flickr 2007 | Edited by Andres Acosta 2009 DP&A
  6. 6. The “Social Web” is here to stay gov 2.0 social giving small business personal brands
  7. 7. U.S. Government on the Social Web • Twitter Fan Wiki http://twitter.pbworks.com/USGovernment • GovTwit Directory http://GovTwit.com Twitter: GovTwit • Gov2.0 Expo Showcase September 8, 2009 (Washington, DC) www.gov2expo.com
  8. 8. S.F. Government on the Social Web • SF311 http://www.sfgov.org/311 Twitter: sf311
  9. 9. “Social Giving” 75% of nonprofits have a presence on Facebook • Causes (App) on Facebook & MySpace • Birthday Wish Raised over $882,000 in 4 days • YouTube - Nonprofit Program http://www.youtube.com/nonprofits Source: 2009 Nonprofit Social Network Survey http://nonprofitsocialnetworksurvey.com/ Source: Causes Blog June 4, 2009 http://exchange.causes.com/2009/06/happy-birthday-causesand-you/
  10. 10. • YouTube - Nonprofit Program http://www.youtube.com/nonprofits
  11. 11. • YouTube - Nonprofit Program http://www.youtube.com/nonprofits
  12. 12. • Ronald McDonald House Charities http://www.rmhc.org
  13. 13. • Ronald McDonald House Charities http://www.rmhc.org
  14. 14. ONE IN SIX PEOPLE ON THE PLANET DON'T HAVE ACCESS TO CLEAN, SAFE DRINKING WATER.
  15. 15. http://charitywater.tumblr.com
  16. 16. Small Business - Big Results
  17. 17. Small Business - Big Results
  18. 18. Web Design by Andres Acosta 2009 DP&A
  19. 19. Photo by Andres Acosta 2009 DP&A
  20. 20. Photo by Michael Micael 2009 DP&A Beto Lopez (Left), James Teiser (Center), FDR (Right)
  21. 21. “I still have my Ford parked in Chicago. It's a Ford hybrid, it runs great...” - President Obama Photo by Michael Micael 2009 DP&A Beto Lopez (Left), James Teiser (Center), Wax Obama (Right)
  22. 22. Photo by Beto Lopez 2009 DP&A James Teiser (Secret Service) & Wax Obama
  23. 23. PERSONAL BRANDS
  24. 24. PERSONAL BRANDS
  25. 25. • Suzanne Agasi Founder ClothingSwaps.com
  26. 26. WORKSHOPS • Video on Social Networks • Messaging 2.0 (David Perry) Tips/Tricks (Alfredo / Beto) • Twitter & Facebook Your • Howto host a Clothing Business 15 Minutes a Day Swap Party. (Suzanne Agasi) (Andres)
  27. 27. WHERE DO I START? 1) Clarity is key: define your success 2) Personal Profile: Create a personal profiles on any services you think are relevant to better understand the community 3) Create a business profile (Setup a Facebook, Twitter Page, find your audience) 4) Control is not the point, listening is you don’t have to be perfect 5) Social Media is changing in realtime, attend DavidPerry.com training sessions to keep you and your team up to speed.
  28. 28. Twitter Your Business 15 Minutes A Day • Requirements •APersonal Twitter Account @myalias • Access to Professional Twitter Account @mybusiness @myemployer
  29. 29. Tweet = Twitter post 140 character message update on what are you doing? Reply = (@username) Direct Message (DM) = Mutual friend message Favorite = Starred tweet Retweet = RT or repeated tweet Hashtag or #term = Way of grouping tweets (works great with events ie. #dpaseminar )
  30. 30. Twitter 15 minutes a day Create your pyramid and share it with your team
  31. 31. FACEBOOK 15 MINUTES A DAY • Requirements •A Facebook Profile/Account •A Facebook Business Page
  32. 32. DAILY ACTIVITIES • Regularly Post content • Post directly on your page and link your blog RSS feed to your facebook page (using the import notes feature) • Join the conversation - reply, add comments • Usesocial ads to drive traffic to your page and link your public website to your facebook page.

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