New Media Made Easy - Introduction to Social Media June 2009


Published on

A presentation by Andres Acosta, Social Media Associate at
Follow the seminar hashtag on twitter: #DPASEMINAR

Published in: Technology, Sports, Business
1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • As most people know, Ford produced the first assembly line for automobiles. Something most people don't know is that Henry Ford supposedly got the idea from a process that was used to slaughter pigs.
    1908 Model T featured better gas mileage than most of the vehicles currently on the road.
    - IN 1916, 55% of all cars were Ford Model T's.
    Horse or buggy. - Assembly line improved auto production by reducing the time to build a car (1/10th the time)
    “You can have any color you want as long as its black” - Henry Ford

    The world's fourth largest automaker

    Mass production of the Ford Model T. By bringing parts to the assembly line on a conveyor system and by limiting assembly workers to simple, repetitive tasks, the Ford Motor Company was able to produce thousands of Model T’s a day. This film clip from the mid-1920s shows the coupe, the runabout, and the Tudor sedan rolling out of the

  • - Horse or buggy. - Assembly line improved auto production by reducing the time to build a car (1/10th the time)
    “You can have any color you want as long as its black” - Henry Ford Why? Because Japan Black paint dried the fastest.
    - 1908 Model T featured better gas mileage than most of the vehicles currently on the road.
    - In 1916, 55% of all cars were Ford Model T's.

    As most people know, Ford produced the first assembly line for automobiles.

    Currently the world's fourth largest automaker facing troubling times and an uncertain future.
  • Ford Motor Company announced it will accelerate its plans to transform itself into a maker of smaller and more fuel-efficient cars, changing both its North American manufacturing plans and its lineup of vehicles available in the United States.In addition, Ford's assembly plants near Mexico City, Mexico, and in Louisville, Kentucky, will convert from pickups and SUVs to small cars, including the Ford Fiesta, by 2011.

    Ford will also introduce to North America six of its European small vehicles, including two versions of the Ford Fiesta, by the end of 2012. The Ford Fiesta Movement is a program that provides 100 agents across America with a 2010 Ford Fiesta to produce original content about the Fiesta. Beto Lopez is a part of a new age of ingenuity.

  • Ford is taking social media seriously. They are one of the first automobile brands to feature a director of social media - Scott Monty ( Scott is well known in the blogosphere and thought leader. In this example Scott’s twitter page is featured and features both his personal brand and his relationship with Ford. Ford itself has an official corporate account:

    The Fiesta Movement features all 100 agents and their content.
  • - Hi Beto, I’m here with an audience interested in learning more about how you’re using social media with the Ford Fiesta.
    1. Is it true that you’re streaming live video right now? How else are you streaming video with the Fiesta?
    2. Along with what other websites are you’re using to help Ford get the word out?
    3. What have been the highlights to date? And other agents, any highlights worth sharing?
  • New Media Made Easy Introduction

    Presented by: Andres Acosta, Social Media Associate with DP&A |
    My bio can be found on

    Explanation from left to right about what each of these icons represent (left to right):

    T (Twitter) - |
    - A real-time short messaging service

    FF (FriendFeed) -
    - FriendFeed is a service that makes it easy to share with friends online. It offers a fun and interactive way to discover and discuss information among friends.

    F (Facebook) -
    Founded in February 2004, Facebook is a social utility that helps people communicate more efficiently with their friends, family and coworkers. The company develops technologies that facilitate the sharing of information through the social graph, the digital mapping of people's real-world social connections. Anyone can sign up for Facebook and interact with the people they know in a trusted environment. Facebook is a part of millions of people’s lives all around the world. Facebook is a privately-held company and is headquartered in Palo Alto, Calif.

    MySpace (Purple Icon with Three Users) -
    - A social portal. MySpace empowers its global community to experience the Internet through a social lens by integrating personal profiles, photo sharing, professional and viral videos, blogs, mobile, instant messaging, and the world’s largest music community.

    Flickr (Two Dots, one blue one pink) -
    - A photo & video sharing community.

    YouTube -
    - YouTube allows people to easily upload and share video clips across the Internet through websites, mobile devices, blogs, and email.

    in (LinkedIn) - With more than 40 million users representing 150 industries around the world, LinkedIn is a fast-growing professional networking site that allows members to create business contacts, search for jobs, and find potential clients.

    DP&A - David Perry & Associates
    - Provides PR and training for social media marketing
  • Get your arms around the fact that social media is here to stay. It is in its infancy but will absolutely become the core focus and hub for all marketing, fundraising and awareness efforts in the near future.
  • Gov 2.0 Expo Showcase is a one-day event that previews the larger Gov 2.0 Expo scheduled for May 2010.

    Our goal is to highlight the projects that are leading the way, leveraging the web as a platform, driving transparency, participation and collaboration, and reducing costs while increasing value. The top four projects in each category will be presented at Gov 2.0 Expo Showcase. We’ll bestow a Govie Award on the top six projects, chosen the day of the conference.

    Apps for America 2: the Challenge

  • Reality check, non-profits are using social media. But are they using it to its full potential? According to a 2009 social network survey, over 75% of registered 501(c)(3) charitable organizations are active on Facebook. Causes a “social giving” application on Facebook and MySpace is helping nonprofits raise funds. In its first year, Causes registered 12 million users who had supported 80,000 non-profit causes worldwide. And $2.5 million had been raised for 19,445 different 501(c)(3) charitable organizations. Last week Causes celebrated its second birthday and launched a new program titled “Birthday Wish”. This program enabled users on social networks to use their birthday as an opportunity to raise funds for a non-profit in need. As opposed to receiving an digital gift such as an e-card or social gift, a users can suggest a small donation to a non-profit in the causes network. In only 4 days the program raised over $882,000. It’s not just facebook! When used correctly YouTube is an ideal tool for nonprofits to get the word out and raise funds. A YouTube Nonprofit program is currently available in the United States and the United Kingdom. Once accepted, Non-profits are placed in a special non-profit directory and allowed to overlay a custom ad to drive traffic to their website.
  • A video that explains the non-profit program and features participants. Are you in the program? Let us know how it’s working for you at
  • Keeping momentum and continuning the conversation is key. Ronald McDonald House Charities is doing a great job of utilizing the YouTube Non-profit program and communicating with visitors on their website. This is an example of a landing page on The example invites users to find them on other social media sites, it also explains how they use these external properties (ie. Twitter, Facebook, YouTube, etc..).
  • A list of external properties that Ronald McDonald House Charities is using.
  • charity: water is a great case study of how social media can affordably project a message, build a following and raise funds. All of the copy on their website is very easy to share with others. It’s clear, compelling, creative and original.

    charity: water is a non-profit bringing clean and safe drinking water to people in developing nations. Since the inception in August 2006, charity: water has funded over 1,300 projects in 14 countries, serving over 740,000 people. Just $20 can give one person clean, safe drinking water for 20 years.

    Right now, 1.1 billion people on the planet don't have access to clean and safe drinking water.

    A group of private donors, foundations and corporate sponsors help pay for the everyday costs of running
    charity: water so 100% of public donations go directly to water projects.
    charity: water proves each water project, connecting donors here with the people they’ve helped in developing nations.
    Using GPS technology, photography, video and the Internet, charity: water proves all work done in the field, telling stories of communities changed by clean and safe drinking water.


  • A video on the charity water YouTube Channel. This video raised over $10,000 in one day with the YouTube Program ad overlay option. The ad was clicked and it drove traffic to a landing page to accept a donation. A great example of using video to drive donations.

  • Charity: water uses tumblr. Tumblr is a re-envisioning of micro-blogging, a subset of blogging that uses quick, mixed-media posts. The service is free to use and easy to setup.
  • 38% of SMB owners are on a social network

  • Overview of the Wax Obama campaign produced by

    This is a landing page designed by Andres Acosta -
    The page featured an itinerary of where Wax Obama would travel on his way to the “West Coast” White House and how you could win a free pass to the museum simply by Tweeting or posting on Facebook.
  • Real or Wax? A photo of Wax Obama at the “West Coast” White House.
  • Wax Obama Aboard the F.D.R’s floating White House - USS Potomac |

    Arriving at the SF Ferry Building
  • The day before this photo, President Obama endorsed his Ford Hybrid during a speech to leading automakers on the fuel economy.

    At the end of a Rose Garden ceremony unveiling new mileage standards, Obama stepped back from the podium, then threw in an impromptu plug for his hybrid Escape sport utility vehicle.

    \"By the way, I just want to mention, I think I still have my Ford parked in Chicago,\" Obama said. \"It's a Ford hybrid, it runs great, you guys should take a look.\"

    Ford Chief Executive Alan Mulally, standing next to the president, pumped his fists in the air as the crowd laughed.

    As he turned to leave again — perhaps realizing there were executives from nine other automakers standing behind him, including GM and Chrysler — Obama threw in one more aside.

    \"But there are also some outstanding hybrids and energy-independent cars represented up here, so I didn't want to just advertise for one,\" he said.

  • Facebook comments and tweets covering the #waxobama campaign.
  • A video from to encourage individuals to become entrepreneurs.

    Why? Encourage this in your life, business and relationships with others. We’re all individuals on the social web and individuality works. It’s great for conversational marketing and your personal brand is here to stay.
  • May 10, 1908 – Mother's Day is observed for the first time, at Andrew's Methodist Church in Grafton, West Virginia.

  • Visit: and make sure you have a personal account. (don’t skip your personal brand, make sure you assert your individuality)

    Does your employer have a twitter account. If you are one of the people in charge of this account make sure you list in the description that you (@myalias) are one of the people responsible.
  • What do all these twitter terms mean? The best way to describe twitter terminology is to think of the way you use email.

    A tweet is similar to the subject line of an email. When used correctly both an email subject line is short, clear, and compelling.

    A reply in twitter is just like a reply in email with one exception, any public reply can be accessed by others in Twitter Search and Newsfeeds. Treat replies like you would a reply on a public forum or message board. Another good example is writing a comment on a blog or a web article that is available to everyone.

    A Direct Message is a reply to another twitter user and can be compared to a private reply in email.

    A Favorite is something you would like to highlight and save. A favorite can be compared to the use of “stars” in gmail or simply the act of saving an email.

    A retweet is similar to “Forwarding” an email. You repeat the tweet and give the original twitter user credit.

    Hashtag or #term is a way of grouping tweets about a specific subject. This is similar to an email iistserv or internal email for a specific group.

  • If you have a group account, let everyone know where and how they should be spending their time on twitter. What activity should you prioritize?

  • New Media Made Easy - Introduction to Social Media June 2009

    1. 1. Social Media 101 101 years ago... 1908 Credit - Ford Motor Company
    2. 2. Credit - Ford Motor Company
    3. 3. A NEW AGE OF INGENUITY Photo by Andres Acosta 2009 DP&A
    4. 4. Power to Individuality A Conversation with Ford Fiesta Agent Beto “Mooncricket” Lopez Photo by Andres Acosta 2009 DP&A
    5. 5. New Media Made Easy By Andres R. Acosta Download this presentation Twitter: andresra Blog: Original Photo by gordmckenna (Flickr) Flickr 2007 | Edited by Andres Acosta 2009 DP&A
    6. 6. The “Social Web” is here to stay gov 2.0 social giving small business personal brands
    7. 7. U.S. Government on the Social Web • Twitter Fan Wiki • GovTwit Directory Twitter: GovTwit • Gov2.0 Expo Showcase September 8, 2009 (Washington, DC)
    8. 8. S.F. Government on the Social Web • SF311 Twitter: sf311
    9. 9. “Social Giving” 75% of nonprofits have a presence on Facebook • Causes (App) on Facebook & MySpace • Birthday Wish Raised over $882,000 in 4 days • YouTube - Nonprofit Program Source: 2009 Nonprofit Social Network Survey Source: Causes Blog June 4, 2009
    10. 10. • YouTube - Nonprofit Program
    11. 11. • YouTube - Nonprofit Program
    12. 12. • Ronald McDonald House Charities
    13. 13. • Ronald McDonald House Charities
    15. 15.
    16. 16. Small Business - Big Results
    17. 17. Small Business - Big Results
    18. 18. Web Design by Andres Acosta 2009 DP&A
    19. 19. Photo by Andres Acosta 2009 DP&A
    20. 20. Photo by Michael Micael 2009 DP&A Beto Lopez (Left), James Teiser (Center), FDR (Right)
    21. 21. “I still have my Ford parked in Chicago. It's a Ford hybrid, it runs great...” - President Obama Photo by Michael Micael 2009 DP&A Beto Lopez (Left), James Teiser (Center), Wax Obama (Right)
    22. 22. Photo by Beto Lopez 2009 DP&A James Teiser (Secret Service) & Wax Obama
    25. 25. • Suzanne Agasi Founder
    26. 26. WORKSHOPS • Video on Social Networks • Messaging 2.0 (David Perry) Tips/Tricks (Alfredo / Beto) • Twitter & Facebook Your • Howto host a Clothing Business 15 Minutes a Day Swap Party. (Suzanne Agasi) (Andres)
    27. 27. WHERE DO I START? 1) Clarity is key: define your success 2) Personal Profile: Create a personal profiles on any services you think are relevant to better understand the community 3) Create a business profile (Setup a Facebook, Twitter Page, find your audience) 4) Control is not the point, listening is you don’t have to be perfect 5) Social Media is changing in realtime, attend training sessions to keep you and your team up to speed.
    28. 28. Twitter Your Business 15 Minutes A Day • Requirements •APersonal Twitter Account @myalias • Access to Professional Twitter Account @mybusiness @myemployer
    29. 29. Tweet = Twitter post 140 character message update on what are you doing? Reply = (@username) Direct Message (DM) = Mutual friend message Favorite = Starred tweet Retweet = RT or repeated tweet Hashtag or #term = Way of grouping tweets (works great with events ie. #dpaseminar )
    30. 30. Twitter 15 minutes a day Create your pyramid and share it with your team
    31. 31. FACEBOOK 15 MINUTES A DAY • Requirements •A Facebook Profile/Account •A Facebook Business Page
    32. 32. DAILY ACTIVITIES • Regularly Post content • Post directly on your page and link your blog RSS feed to your facebook page (using the import notes feature) • Join the conversation - reply, add comments • Usesocial ads to drive traffic to your page and link your public website to your facebook page.