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A Sustainable Journey - San Francisco Olympic Torch

David Perry & Associates was proud to assist San Francisco with the running of the Olympic Torch. Working closely with the City and County of San Francisco, we conceptualized, created and managed the “Sustainable Journey” Campaign (www.sustainablejourney.org) whereby a pool of citizens were identified to have the distinct honor of running with the Olympic Torch when it was in San Francisco en route to the 2008 Beijing Olympic Games. Also, the secondary message of the campaign was to highlight San Francisco’s reputation as a “sustainable” city committed to “Green” business and social practices.

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Olympic Torch in San Francisco




dp
 &a

                                          &associat3s
                               davidperry
www.davidperry.com
                                strategic communications
Olympic Torch in San Francisco
www.sustainablejourney.org
- Web Design & Development
- Press Room
- Torch FAQs
- Torchbearer News
- Torch Route
- Multi-lingual Registration




dp
 &a

                                                  &associat3s
                                       davidperry
www.davidperry.com
                                        strategic communications
Olympic Torch in San Francisco
1. Create and manage the “Sustainable Journey” Campaign
2. Highlight San Francisco’s reputation as a “sustainable” city




dp
 &a

                                                                            &associat3s
                                                                  davidperry
www.davidperry.com
                                                                  strategic communications
Olympic Torch in San Francisco
“...Many Olympic of cials approached me to congratulate us
on the “city spokesperson” who spoke so well to CNN as
the exciting events unfolded. So I just wanted to say my own
word of thanks for representing with such dignity and con -
dence the city and our country.”


Robert Fasulo
Chief of International Relations
U.S. Olympic Committee



dp
 &a

                                                                         &associat3s
                                                               davidperry
www.davidperry.com
                                                               strategic communications

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A Sustainable Journey - San Francisco Olympic Torch

  • 1. Olympic Torch in San Francisco dp &a &associat3s davidperry www.davidperry.com strategic communications
  • 2. Olympic Torch in San Francisco www.sustainablejourney.org - Web Design & Development - Press Room - Torch FAQs - Torchbearer News - Torch Route - Multi-lingual Registration dp &a &associat3s davidperry www.davidperry.com strategic communications
  • 3. Olympic Torch in San Francisco 1. Create and manage the “Sustainable Journey” Campaign 2. Highlight San Francisco’s reputation as a “sustainable” city dp &a &associat3s davidperry www.davidperry.com strategic communications
  • 4. Olympic Torch in San Francisco “...Many Olympic of cials approached me to congratulate us on the “city spokesperson” who spoke so well to CNN as the exciting events unfolded. So I just wanted to say my own word of thanks for representing with such dignity and con - dence the city and our country.” Robert Fasulo Chief of International Relations U.S. Olympic Committee dp &a &associat3s davidperry www.davidperry.com strategic communications