Berrett-Koehler Digital DashboardWebsite Visitors                                                                         ...
Upcoming SlideShare
Loading in …5
×

Berrett-Koehler Publishes Digital Dashboard Template

505 views

Published on

This was a handout at the IBPA Publishing University Conference in San Francisco on 3-10-12 as part of David Marshall's presentation: Positioning Your Digital Strategy for Maximum Profits. #ibpau12

Published in: Education, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
505
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Berrett-Koehler Publishes Digital Dashboard Template

  1. 1. Berrett-Koehler Digital DashboardWebsite Visitors Website Print Book Sales & Referrals Q2-11 Q3-11 Q4-11 Q2-11 Q3-11 Q4-11Total Pageviews 94,042 90,305 117,471 Units SoldUnique Visits 36,607 34,496 44,162 RevenuesMinutes per Visit 2:03 2:00 2:06 Conversion RatePages per Visit 2.57 2.62 2.66 Average SaleLeave site after 1st page 64% 63% 65% Percent of Total SalesWebsite Traffic Sources Amazon Kindle Sales Q2-11 Q3-11 Q4-11 - Units Sold/RevenusDirect 22% 28% 26% Amazon AssociatesReferring 23% 25% 23% - Units Sold (Print - Kindle)Search Engines 54% 48% 51% - Total Revenues - Referral FeesTop Keywords (visits) Forms of BK Forms of BK Forms of BK Apple iBookstore Sales Pam Gerloff Keshavan Nair Keshavan Nair - Units Sold/Revenues Keshavan Nair Devora Zack Five Secrets Devora Zack Change Handbook Change Handbook Document Sharing Sales Invisible Capital Networking Confessions Scribd Change Handbook Five Secrets Taylor Cox DocStocWebsite Top Books Website Digital Sales(Book Pages Viewed) Q2-11 Q3-11 Q4-11 Q2-11 Q3-11 Q4-11 5 Secrets Movie 1,291 Free PDF 2,805 This Changes E 2,281 E-books/Toolkits Available Eco Hit Man 1,017 Eco Hit Man 1,131 Eco Hit Man 1,790 E-books/Toolkits Units Sold OBE 848 5 Secrets Movie 1,041 Free PDF 1,554 E-books/Toolkits Revenues PDF Books 781 Infinie Possibility 877 Creating P. P. 1,111 Self-Asses Net Revenues WOWO 538 OBE 798 Creating P.P. Assess 1,086 Top-selling E-book FF whitepapers 529 I Moved Cheese 694 OBE 967 Average E-book Sale 99¢ PDF Sale 510 FF whitepapers 508 Corp. Are Not Ppl. 927 FF Whitpaper Units Sold Green Marketing 484 Mother Teresa 505 5 Secrets Movie 583 FF Whitepaper Revenues 8 Dimenstions 478 Change HB 490 Change HB 570 Five Secrets 441 Performance Consult 473 Hartmann Reader 559 BK Email List & Newsletter Whistleblower 439 Five Secrets 431 Prosper 550 Q2-11 Q3-11 Q4-11 Active ContactsWebsite Top Content (Pages Viewed) Newsletter Contacts Q2-11 Q3-11 Q4-11 New SubscribersAlexa Ranking (Global - US) 597K - 195K 547K - 163K 543K - 192K UnsubscribersIncoming Links (Alexa) 337 628 881 Opens (per issue)Approved BK Affiliates - Sales Unique Click-Throughs (issue)BK Affiliate Impressions - Visits Average Total Clicks (per issue)Top 10 Incoming Links Social Netwoks & Book Search(visits) ecohitman.com 541 ecohitman.com 558 Alternet 725 Q2-11 Q3-11 Q4-11 StumbleUpon 481 Constant Cont 366 ecohitman.com 641 Google Book Search (visits) 131,683 189,924 286,628 Constant Cont 298 StumbleUpon 352 Facebook 562 Google Book Search (buy clicks) 1,231 1,341 1,642 Facebook 225 Facebook 261 Twitter 366 Facebook (fans) 987 1056 1103 BKcommunity 225 Yahoo mail 187 Constant Cont 311 Twitter followers 1657 1679 1759 Cage2 206 Arbinger.ning 173 books.google 186 BK Community Members (TD) 332 350 368 Courageous Foll 190 Zoomerang 171 Bookjobs 177 Scribd (total docs posted) 754 769 782 Wiikipedia 152 Wikipedia 169 Ode Mag 167 Scribd (views LTD) 1,529,689 1,694,142 1,907,127 Arbinger.ning 151 Bookjobs.com 152 Wikipedia 152 DocStoc (total docs posted) 604 649 666 Twitter 96 books.google 149 Courageous Foll. 128 DocStoc (views LTD) 143,446 150,904 157,691 books.google 95 Abundant Comm. 148 Arbinger.ning 122 YouTube (#Videos, Views LTD) 78 - 119,842 88 - 128,781 92 - 137,208

×