Videos Without Borders

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Video is the most powerful and effective communication medium known to humanity, delivering twice as many click‐throughs online and five times higher retention, sell‐through rates, and search engine result rankings than traditional text based media and storytelling. Language, however, continues to be a major barrier preventing the full power of video to be experienced by most of the 7 billion people in the world. As the video explosion continues, how will global brands, governments, NGOs, teams, and individuals communicate with the entire planet? This session will analyze language powered video technology, illustrating key markets and applications. Participants will walk away knowing how they can leverage the trends driving adoption and be able to better serve the needs of their industry and their stakeholders.

http://dotsub.com

Presentation delivered at GALA 2014 in Istanbul on March 25, 2014. http://www.gala-global.org/

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Videos Without Borders

  1. 1. Videos Without Borders Leading The Language Powered Video Revolution @gala_global #galaconf
  2. 2. Questions 1. Who is an LSP? 2. Who is an Enterprise user? 3. Who represents a Technology platform?
  3. 3. 1. Online video revolution 2. Examples 3. Q&A
  4. 4. David Orban CEO, Dotsub ! http://dotsub.com ! @davidorban @dotsub
  5. 5. 1. Online Video Revolution
  6. 6. Network Age jurvetson
  7. 7. Because
  8. 8. It has the broadest emotional bandwidth
  9. 9. But
  10. 10. Video is a black box to search engines Abode of Chaos
  11. 11. And
  12. 12. English only? It won’t be understood by 90% of the World syphlix
  13. 13. Technology is Key
  14. 14. 2. Examples
  15. 15. Platform
  16. 16. 72 hours of video uploaded to YouTube every minute
  17. 17. Cisco Visual Networking Index: Forecast and Methodology
  18. 18. Complex Picture HTML5 A B C ... Advertising Web Mobile Tablet Satellite Subscription Social Networks Search Engines Sponsorship D Monetization Global Distribution Industry Vertical Content Discovery Technology Licensing Javascript RESTful API Location Social Graph 3D ...
  19. 19. Video Discovery “shield of red shadows”
  20. 20. Video Discovery 次に何が起こるかなんてさっぱりわからない I have no idea what will happen next
  21. 21. Viral Geographies Explosive spreading in Czech, and French for a video in German Czech French
  22. 22. 38% French 24% Czech 4% Slovenian 10% German 9% Dutch 7% English 5% Slovak
  23. 23. Reaching of Full Potential
  24. 24. Partnerships
  25. 25. Aggregate Curate Distribute Monetize
  26. 26. Health & Wellness
  27. 27. A Publicis Healthcare Communications Group company
  28. 28. "hygiene sanitation hand washing breast feeding"
  29. 29. Learning
  30. 30. Mobile Applications Concentrating on low and middle income countries
  31. 31. Video Creation
  32. 32. Conferences
  33. 33. http://bitly.com/vwb-video
  34. 34. Language Powered Online Video
  35. 35. davidorban.com @davidorban ! @dotsub @gala_global #galaconf
  36. 36. 3. Q&A

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