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EMAIL: SOCIAL MEDIA’S BACKDOOR TO ROI

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EMAIL: SOCIAL MEDIA’S BACKDOOR TO ROI

  1. 1. EMAIL MARKETING:SOCIAL MEDIA’S BACKDOOR TO ROI David Olsen - Winning Group 1
  2. 2. ABOUT.ME/DAVIDOLSENDavid Olsen - Winning Group 2
  3. 3. David Olsen - Winning Group 3
  4. 4. AGENDA  Social Media isnt a sales channel  Email: The Trojan horse of social media ROI  Adding tricks to this ponyDavid Olsen - Winning Group 4
  5. 5. *Sensis Yellow Social Media Report 2012David Olsen - Winning Group 5
  6. 6. SALES MESSAGES ON SOCIAL MEDIA CAUSE CUSTOMERS TO:  Disengage with your brand  Break up the relationship  Start seeing your competitorsDavid Olsen - Winning Group 6
  7. 7. NO.David Olsen - Winning Group 7
  8. 8. Nielsen 2012 Australian Online Consumer ReportDavid Olsen - Winning Group 8
  9. 9. David Olsen - Winning Group 9
  10. 10. YOUR CUSTOMERS ARE TALKING *Sensis Yellow Social Media Report 2012David Olsen - Winning Group 10
  11. 11. David Olsen - Winning Group 11
  12. 12. FACEBOOK DRIVES EMAIL REVENUE TROJANDavid Olsen - Winning Group 12
  13. 13. THE MODEL 1) Use campaigns (giveaways) on Facebook to: 1) Increase your fan base 2) Drive eDM subscriber growth 2) Offer discounts via eDM 3) ? 4) Profit! Why isn’t everyone doing this??David Olsen - Winning Group 13
  14. 14. ADDING TRICKS TO THE PONYDavid Olsen - Winning Group 14
  15. 15. WORD OF MOUTH (MOUSE...) CAMPAIGNSDavid Olsen - Winning Group 15
  16. 16. CREATE SOCIAL REVIEW CONTENTDavid Olsen - Winning Group 16
  17. 17. ENCOURAGE SHARING Include “Retweet This!” Snippet in EmailDavid Olsen - Winning Group 17
  18. 18. QUESTIONS?David Olsen - Winning Group 18

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