Make Money with YouTube


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Many people still do not know how they can make money with YouTube. My presentation presents a number of options and case studies of how YouTube (and other video sharing websites) can be used to generate revenue.

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Make Money with YouTube

  1. 1. How to Make Money With YouTube <ul><li>David Mullings </li></ul>
  2. 2. Fun Facts <ul><li>About 20% of YouTube videos are in the ‘Music’ category </li></ul><ul><li>Users from the USA watch the most videos. Japan is second. </li></ul>
  3. 3. Why YouTube? <ul><li>Largest video-sharing website </li></ul><ul><li>Generate qualified leads </li></ul><ul><li>Create relationships for a new era </li></ul><ul><li>Get invited to the consumer conversation - social </li></ul>
  4. 4. Ways to use YouTube
  5. 5. Using YouTube <ul><li>Marketing - music video, customer testimonials, traditional ads, YouTube-only “ads”, user submitted content, etc. </li></ul><ul><li>Tutorials - build reputation and generate leads </li></ul><ul><li>Shows - educate/entertain viewers and translate into premium offering (DVD, tv channel, etc.) </li></ul><ul><li>Advertising - advertise to users </li></ul>
  6. 6. Marketing
  7. 7. Case Studies
  8. 8. Case Studies
  9. 9. Case Studies <ul><li>Mariah Carey Fan Club Remix competition </li></ul><ul><li>Original song and video </li></ul><ul><li>The RealVibez Approach </li></ul><ul><li>Results? </li></ul>
  10. 10. Results? <ul><li>45,000 views in 2 weeks </li></ul><ul><li>Placed 20th out of 1,200 entries </li></ul><ul><li>Secured direct link to Nick Cannon (He likes the remix) </li></ul><ul><li>Video picked up by RE TV locally </li></ul><ul><li>Song picked up by Zip, Fame, Hot 102 </li></ul><ul><li>Cezar contacted numerous times for interviews </li></ul><ul><li>Lots of blog and forum exposure </li></ul>
  11. 11. Tutorials
  12. 12. Case Studies
  13. 13. Shows
  14. 14. Case Studies
  15. 15. Advertising
  16. 16. Advertising <ul><li>Promoted videos </li></ul><ul><li>YouTube Advertisers Guide - </li></ul><ul><li>Google AdWords Display Network </li></ul>
  17. 17. Direct Revenue
  18. 18. Direct Revenue <ul><li>Partner program - advertising placed against videos </li></ul><ul><li>Rentals program </li></ul>
  19. 19. Getting Views
  20. 20. Web 1.0 Strategy “ Pull” Strategy users content ads
  21. 21. Web 2.0 Strategy “ Push” Strategy content your website blogs
  22. 22. Sam Chadha’s Rules Director of Marketing, Deodorants, Unilever Director of Marketing, Deodorants, Unilever
  23. 23. The distribution strategy is just as important as the creative strategy
  24. 24. Viral is an outcome, not something you build
  25. 25. Forget about ‘cool’, ‘relevance’ is what matters
  26. 26. Create engaging, relevant and quality content for users in your target demographic
  27. 27. Should My Company/Client be on YouTube?
  28. 28. Michael Linton, SVP & CMO, eBay “ You may not need to be everywhere if it does not fit your business model”
  29. 29. Final Thought
  30. 30. <ul><li>&quot;Whether it's over the air or on the Internet, it's about content, and online it's our strategy to reach people wherever they are and bring our content to them.&quot; </li></ul><ul><li>Leslie Moonves, President and CEO, CBS Corp. </li></ul>
  31. 31. Questions? David Mullings 407.513.2801/876.351.4038 [email_address] d.mullings