How social media can helpful to increase the ranking

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SEO and Social Media has certainly grown together, in which both practices are able to benefit businesses worldwide to be more visible to their target audience by simply applying and merging these two marketing strategies into a single powerful approach.

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How social media can helpful to increase the ranking

  1. 1. How Social Media Can Helpful to Increase The Ranking SEO and Social Media has certainly grown together, in which both practices are able to benefit businesses worldwide to be more visible to their target audience by simply applying and merging these two marketing strategies into a single powerful approach. Social media is BIG and only getting bigger. If you are not marketing on it, you are likely missing a large chunk of your target consumers. Social media is powering the world in ways many have never imagined. We can see new connections being formed out of seemingly thin air. With more profile integration than ever before, it’s important to understand how to manage your digital personality.
  2. 2. Social Media Strategies Develop a comprehensive social media strategy. While Facebook And Twitter are the most used social media platforms, a comprehensive social media strategy should incorporate additional social media platforms where customers, prospects, employees and candidates could be talking about the company. Establish a two-way communication model. Companies who use social media just to disseminate information to customers may not see high returns from social media usage. Instead, companies who use social media platforms as a two-way communication medium tend to have a more successful social media approach. Retain control of content being posted on behalf of the company. Some companies tend to outsource their social media asset management to their advertising partners. In such situations, however, companies should make sure they retain control of and full editorial rights to what is being posted on their behalf. Companies can do this by putting in placed automated approval workflows and escalation processes between their partners and internal teams.
  3. 3. Social Media Strategies Set targets and measure performance. It is critical for companies embarking on social media initiatives to set targets, measure performance against those targets, and compare their performance against competitors. What is measured gets improved.
  4. 4. How can Social Media be used to enlarge your business? • Choose the Right Social Media Sites • Use Video • Use Pictures and Infographics • Network with Others and use Cross-Promotion • Schedule Your Posts • Blog Regularly • Engage Your Audience • Keep Track of Stats • Make Sure Your Landing Page is Enticing, Fully Functional and Easy to Use • Offer Discount Coupons without Asking for Promotion in Return
  5. 5. Benefits of Social Media Social Media Can Reduce Your Overall Marketing Costs - First and foremost, the ability to tweet a message or post something to Facebook is dramatically more cost effective than running a paid ad or mailing thousands of marketing pieces. However, there are also advanced advertising tools that allow you to run a marketing campaign that is both keyword- and demographic-specific so that you can get the best bang for your marketing dollar.
  6. 6. Benefits of Social Media Social Media Can Impact Your Organic Search Results - When it comes to impacting your website’s position in search engines, you have been told that you need to create both optimized and compelling content if you want to be found. Part of this is so that other websites will find your content and link to it, thus boosting your search ranking. What social media does is allow you to broadcasting your content out to a wide range of interested readers. Interested prospects then visit your content, subscribe, tell their friends, and ultimately link to it. Google and Bing both pay attention to social signals like this when they decide how to rank links on the search results page.
  7. 7. Benefits of Social Media With Social Media You Can Offer Better Customer Service - If you are looking for a way to field customer comments, concerns, and questions, then you are going to find social media to be extremely beneficial. Customers using one of the common platforms like Facebook or Twitter can easily communicate directly with you, and you can quickly answer them in a public format that lets other customers see your responsiveness. With Social Media You Can Design Your Own Online Personality - The idea is that social media is more like a cocktail party than a business meeting. You will always do a lot better in a social situation if you are more like yourself and less like a corporate robot. Social media is a great way to display your business’ personality, as well as behind-the-scenes information about you, your employees, your workspace, and more. When you humanize your brand in this way, it makes it easier for consumers to connect with you and develop loyalty.
  8. 8. Benefits of Social Media Social Media Lets You Associate with Other Businesses - The fact that you are able to connect directly to the consumer means you can use this platform to also connect to other entrepreneurs and business owners. From possible strategic business partners to new distributors, social media lets you have real conversations with actual people who might otherwise be socially or geographically inaccessible in the real world. Customers Can Validate Your Business on Social Media - The idea behind allowing customers to correspond directly with you is so that they can get the best customer service possible. When this occurs, it happens in a very public forum that can be seen by other prospects. So when customers sing your praises to their friends it not only validates you, but increases the chances that someone else is going to give you a shot next time they need your services.
  9. 9. Benefits of Social Media With Social Media You Can Provide Value - The idea that you can provide a truly valuable service to your target market means you are positioning yourself as an expert in your industry. Whether that’s educational and entertaining blogs, posts, or tweets, if you are solving a problem or providing information, you’re adding value that customers will appreciate. Social Media Lets You Gain the Competitive Advantage - If used correctly, social media can boost your search rankings, allow you to provide better customer service, build an effective online personality, connect with new business partners, build connections, and validate your professional standing all while providing your consumers with the value they want.

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