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IFC Branding Presentation


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The objective of this project was to identify the brand message of the Independent Film Channel along with their stakeholders and touch points to improve the brand.

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IFC Branding Presentation

  1. 1. now … A nd
  2. 2. Brands and Branding Final Presentation Written & Produced by David Levin
  3. 3. Always, Uncut.
  4. 4. Brand Message Uncut and unedited, commercial free independent film and television.
  5. 5. Distinction from Competitors Unlike HBO and Showtime, IFC is subscription free and broadcasts independent film and television instead of mainstream.
  6. 6. Stakeholder Product placement firms can be used for IFC originals. Perfect for maintaining commercial free broadcasts while still profiting.
  7. 7. Stakeholder To stay on brand, products shown will be niche oriented. Underground or less heard of products targeted at their key demographic.
  8. 8. Stakeholder Examples include: Johnny Cupcakes, American Apparel, RVCA, Land Shark, New Castle, etc.
  9. 9. Touch Point - I Online programming and short films are a great way to attract a broader audience. More people in their demographics own a computer with internet over digital cable.
  10. 10. Touch Point - I Watching television and videos online has become increasingly popular among today’s youth and young adults.
  11. 11. Touch Point - II Music is an important part of film. independent music could be showcased as a part of their original series line up.
  12. 12. Touch Point - II Sundance Channel broadcasts a series called “Live from Abbey Road.” Very successful weekly program.
  13. 13. Touch Point - III Reality television is a very popular untapped resource. Possibilities include: Behind the scenes of a film. Process of making a film. Up and coming filmmakers. Or Q & A with directors/actors and film students.
  14. 14. Touch Point - IV IFC could develop a high-end theatre/restaurant showcasing their latest films served with dinner and a bar. Large comfortable chairs and sofas in a small private theater.
  15. 15. Touch Point - IV Stays on brand because it is a very modern classy way to experience the theatre. Located in IFC’s headquarters, New York City
  16. 16. F IN