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Websites
            at the
          next level
david lee king | topeka & shawnee county public library | davidleeking.com
7 weird
goals & 6
  Hot Tips
         !
Hmm...
end
results
Customers want
something to read,


      .
 watch, & listen to
   when they visit
        the library
Not the
real goal
Not the
real goal
Not the
real goal
This is the
real goal
Websites at the Next Level
Websites at the Next Level
provide
     ebooks

  ebooks
              flickr.com/photos/38314728@N08/4040927469
you can’t
 get this
      ebooks

  at the “real”
    library!   flickr.com/photos/38314728@N08/4040927469
Websites at the Next Level
flickr.com/photos/99283995@N00/4714600224




 1 .    create
     something
for them to do
Customers have
questions, &


                                             .
ask at
the library
            flickr.com/photos/93482873@N00/5252737515
Websites at the Next Level
Websites at the Next Level
Websites at the Next Level
Awesome
       !
Websites at the Next Level
Websites at the Next Level
engage
2 .answer
 Questions
flickr.com/photos/91871643@N00/4872236368




3.
 Customers need
     to know the
normal stuff, too.
Websites at the Next Level
Websites at the Next Level
provide basic info
provide basic info
provide basic info
provide basic info
3.   tell people
the normal stuff
Websites

                                           .
        need actual
        staff!
flickr.com/photos/79053562@N00/4330136289
library building
website =
 actual
  work
       flickr.com/photos/laughingsquid/4117760291/
+ free
theme
Websites at the Next Level
website =
real staff
        flickr.com/photos/laughingsquid/4117760291/
Websites at the Next Level
Websites at the Next Level
Websites at the Next Level
Websites at the Next Level
4 .
  staff the
   website
flickr.com/photos/7amanito/3039338366/




Goals!
    5.
library       geek

          : -)
goals        goals


           You should
              be here
blog posts
 scheduled content
# of responses
check out analytics
Websites at the Next Level
5 .
  create &
 meet goals
reach beyond
 your webbish



                                          6.
 boundaries



flickr.com/photos/39685654@N00/388012741
flickr.com/photos/beavis/2425374221/




    go where
people gather
Websites at the Next Level
tweetup, SMC,
conference, ev
 tweetup, SMC
gathering
nference, event
      gatherin
Websites at the Next Level
6.  go where
people gather
mobile-
     friendly

7.
Websites at the Next Level
Websites at the Next Level
designmodo.com/responsive-design-examples/
brainstorm
   first
Websites at the Next Level
7.
 be mobile
   friendly
6 hot tips to take
                 your library
                 website to the
                 next level
flickr.com/photos/11080284@N02/6743109907/
mobile
again?

         flickr.com/photos/35448539@N00/4773693893/
Connect
with Content
         flickr.com/photos/30003814@N03/7796230116/
flickr.com/photos/smemon/5683575389/




flickr.com/photos/31288116@N02/4008216690/
Analyze
   &
Improve
Talk to your Customers




                  flickr.com/photos/70021771@N00/277705805/
EC=MC
Every Company is a Media Company
1  2 3
RE:why?
6   5 4
Websites at the Next Level
Thank You!


davidleeking.com
Websites at the Next Level

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