Libraries use social media channels to connect with customers, to answer questions, and to just "be there" for their community. Do you know if your social media channel is successful, and you are meeting your library's goals? Most social media channels have analytics or insights that help figure this out. King explores analytics for different social media channels and explains what you should track and why. The second presentation looks at what it takes to create a strong and sustainable social media presence, including successes and bummers. Speakers discuss staff management and participation, community participation, and moving beyond event promotion.