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Analytics for Social Media

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Libraries use social media channels to connect with customers, to answer questions, and to just "be there" for their community. Do you know if your social media channel is successful, and you are meeting your library's goals? Most social media channels have analytics or insights that help figure this out. King explores analytics for different social media channels and explains what you should track and why. The second presentation looks at what it takes to create a strong and sustainable social media presence, including successes and bummers. Speakers discuss staff management and participation, community participation, and moving beyond event promotion.

Published in: Social Media

Analytics for Social Media

  1. 1. Analytics David Lee King | tscpl.org | davidleeking.com for Social Media flic.kr/p/7VhMYD
  2. 2. Whytrack
 social media
 analytics? flic.kr/p/eKZUN
  3. 3. Whytrack
 social media
 analytics? flic.kr/p/eKZUN ROI
  4. 4. Activity
 Metrics flic.kr/p/dPPrVc
  5. 5. flic.kr/p/dPPrVc 351 total posts Facebook - 75 posts
 Twitter - 32 tweets Youtube - 1 video Pinterest - 243 pins Sept 2015:
  6. 6. why? flic.kr/p/dPPrVc
  7. 7. Audience
 Metrics
  8. 8. Facebook - 13,884 Twitter - 5721 Youtube - 630 Pinterest - 2174 Sept 2015:
  9. 9. Facebook - 13,884 Twitter - 5721 Youtube - 630 Pinterest - 2174 Sept 2015: W hy?
  10. 10. Engagement
 Metrics flic.kr/p/6Jmr7k
  11. 11. Total Engagement flic.kr/p/6Jmr7k 93,001
  12. 12. flic.kr/p/8wS3Ni Referral
 Metrics
  13. 13. flic.kr/p/iPARmV
  14. 14. # of visits
 to website # of posts
  15. 15. # of
 interactions # of posts
  16. 16. flic.kr/p/9GnXDE So … What do you
 DO with all these
 numbers?
  17. 17. flic.kr/p/7VhMYD davidleeking.com

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