While most of us were not formally trained as graphic designers, we are increasingly asked to design professional proposals, ads, flyers, and presentations. This Society for Marketing Professional Services, Pacific Regional Conference session is for those who want to raise the heat on their graphic design skills. The molten core of great graphic design is typography. Type must look great in print and on screens. David Lecours is a professional graphic designer who taught Typography at UCLA. He share how to choose the right fonts, setting type to better create persuasive proposals, and slide design for sizzling presentation interviews.