I emphasize measurable. Most companies don’t want their clients to measure. If it didn’t return on your investment, why would we give you the tool to easy determine it.
SLIDE 3:The web is being used more than ever to make informed legal decisions and connections, your firm’s online visibility is critical for continued success.It is not enough to simply have a web site anymore. Firms today are increasingly competing across the web. In order for your firm to be found, you need to be highly ranked in the “natural” and “paid” online search results. With SEM, drawing quality leads is made even easier and at the same time,
Explain the landscape and focus on natural first. I don’t believe the should be entering the PPC until the have rep in the natural.
NO ON CAN GAIN REPRESENTAION IN SOME MANY PLACES.
Example of the great things we will be able to do with the new platform: choose your template for your law firm web site
No one can offer the mix of services AND connection to our marketing syndicate.12
42/36 Program42 months of service for the price of 36 monthBilling does not start until after initial 6 monthsManual effort behind the scenes so mistakes possible but we are working hard to avoid themAvailable with 3-year subscriptions onlyBundles preferred but not requiredAvailable on any multi-year capable productConfirmed 3-yr contract – NOT a “trial” periodProcessSpecific Promotion Codes still comingOrder entry will have many manual parts so process speed will be a challenge
Lawyers.com Law Firm Marketing Network
LexisNexis Martindale-Hubbell Market your Firm on Today’s Most Connected Legal Community
New And Improved…for Law Firms Like Yours Unlimited Online Biographical Content seen by both consumers and general counsel How We have Changed What You’ve Said “ I want to showcase my firm’s expertise without the added costs” “ I want to see and understand where my business is coming from” “ I want a simpler, easier way to create and work on my own web site” New Monthly Business Tracking Tools New Lawyer Web Sites Take a look at what’s new!
Certified Marketing Solutions Matched To Your Law Firm’s Needs Search Engine Marketing SEO & PPC Video Press Releases Business Tracking Tools Online Marketing Legal Business Network Proof of Results Let’s build your law firm business together! Syndication Network Lawyers.com martindale.com Over 10+ years of making online connections for law firms! Law Firm leads will be tracked for you! Individually Built Marketing Solutions Because One Side Doesn’t Fit All Stand out from the crowd with both online and offline marketing offerings! Measure results to your marketing spend! Drive Measurable Traffic to Your Web Site
Generate Quality Leads With A Well-built Online Marketing Program Add Search Engine Marketing (SEM) Maximize your firm’s Web site investments with a tailored SEM program. With our legal SEM expertise, we will support your marketing goals while working with you to manage your marketing spend. Begin with a Professional Web Site Establish an impactful, professional presence on the Web! With over 10+ years of designing over 20K+ web sites for the legal community, we understand the web needs of law firms and will work with you to build the one best suited for your firm’s needs. We’ll work with you to build the most effective online lead generation campaign for your law firm Let us show you how to stand out from the rest!
Does your Firm’s Web Site deliver business today? Creating the right online presence is key to spotlighting your firm’s talents and expertise, projecting an image of professionalism, and generating leads for your practice. <ul><li>Advantages of having us as your partner ~ We offer: </li></ul><ul><li>Modern designs that meet State Bar standards </li></ul><ul><li>Professional content development available </li></ul><ul><li>Easy, on demand access to your site’s web statistics (e.g., # visitors and page views) </li></ul><ul><li>Unmatched web visibility through our Syndicated Legal Business Network </li></ul><ul><li>Work with the expert who has over 10+ years experience in building over 20K Web sites for the legal community </li></ul>Leverage our combination of law firm expertise and creative services!
Are The Right Clients Finding You? Paid Search Results Natural Search Results Google Local Results Connect even faster to clients in need of your firm’s expertise and experience SEM makes those connections to your business using ‘Paid’ and ‘Natural’ search! Having a Web site is not enough…capitalize on your firm’s Web site investment Pay Per Click services get you listed here Syndication Services get you listed here SEO services get you listed here Pay Per Click services get you listed here 7 out of 10 click thrus are in the natural results
Make New Connections with our Legal Business Network Millions of potential clients use Martindale-Hubbell sites each month to find the right law firm for their needs. Showcase your firm’s credentials and connect! Consumers & Small Businesses Making the right connections for all size law firms’ businesses today Lawyers & Corporate Counsel Syndication Network
Our Content Syndication Network Expands Your Visibility Maximize your firm’s visibility As our customer, you benefit from our connections too. Your Web site and professional profile will appear within targeted attorney search results from our partnerships and alliances with CNN.com, Google Local, and others. Your Firm’s Name Here
Make Informed Marketing Decisions with Proof of Results Web Sites Search Engine Optimization Pay-Per-Call Lawyers.com martindale.com Call Firm Now Paid Search Sponsorships Professional Networking Using our Business Tracking Tools, you can track how many leads you are getting, where the leads are coming from, how often your firm’s profile is viewed and so much more. Call Tracking Emails Web Stats & Profile Views Marketing Mix Lead Tracking Return on Investment We Demonstrate “Proof of Value” through Business Tracking Tools
Do You Know Where Your Leads Come From Today? Business Tracking Reports with Benchmarking Traffic Source Reports Easy to access monthly reporting with the detail you need to track and measure results of your marketing investment. Reports at Your Fingertips via our Client Service Center “ Best Practices” Report
Add-on Features That Elevate Your Visibility Showcase your firm’s expertise with these popular features Drive More Traffic To Your Site with These Popular Features Search Engine Marketing SEO & PPC Video Press Releases Online Marketing Legal Business Network Syndication Network Lawyers.com Martindale.com + More traffic to your Web Site and more leads for your Firm Client Reviews Radio Advertising Local TV Advertising Peer Review Ratings Sponsored Results
Which Certified Business Solution is Best for Your Firm? Need to Drive Leads to an Existing Web site? Need a New or Improved Web site? Start with One of Our Business Certified Solutions LEGAL BUSINESS NETWORK INTERNET MARKETING FOUNDATION OR What does your firm need today? Leverage Add-On Features to Elevate Your Visibility Many add-on features are available to simultaneously target and broaden your marketing program across particular geographies, areas of practice, and more Recommended Solution
Our Customers tell a strong story of their success with LexisNexis Chicago estate planning client with a Custom Web site + SEO “… I want to commend your whole company, and its SEO team in particular, about the excellent results of the stepped-up SEO program that was initiated late last year. Our number one! Google position just helped to position us to become one of the three Chicago trusts and estates law firms to be included on a preferred-referral list of a prominent nationwide financial services firm…” Ft Lauderdale personal injury client with a Custom Web site + SEO “… This is the 1st time in my 23 years as an attorney that I got a case from Hialeah. The reason for choosing my firm was how impressed they were with my Web site... This could be a major case…” Philadelphia employment client with a Custom Web site + SEO “ If you recall earlier this year we sold an SEO campaign for Philadelphia Employment lawyer. His secretary called me and asked if we could come in ASAP... Sid received a MILLION DOLLAR SETTLEMENT from his First Page Placement on Google. He is now decided to expand his SEO coverage.” Let’s build your law firm business together!