Empowering Young People to Connect, Collaborate and Take Action - presentation on PugetSoundOff.oor and Civic Voice Curriculum. By David Keyes, City of Seattle and Chris Tugwell YMCA, for NCDD.org 2012 conference
GOAL – YOUTH DIGITAL COMMONSCity• Learn to do effective electronic civic engagement• Support youth engagement & tech literacy• Bring government to youth• Comcast grant negotiated in franchisingYMCA• Youth empowerment• Engage in emerging trendsUW Center for Communication• Civics: Becoming Citizens support• Civic engagement research
VISION & PROGRESSION - TECHNOLOGY Ten Key BASIC SOFTWARE SKILLS Digital Arts
VISION & PROGRESSION - RESEARCH • Focus groups with 180 youth • Research on other models • Decision to target 13-21 • Summer youth design program • Drupal platform built • Lots of dialogue and deliberation!Related research at Leading to...-www.engagedyouth.org-www.ccce.com.washington.edu-Newer partnership with Microsoft Research
VISION & PROGRESSION – VALUES"The mission of Puget SoundOff is to provide youth with a forum for discussion, artistic expression, and action as a way to empower and encourage youth to have a strong voice.”• Let youth drive as much as possible• Integrate online and offline training• Needs to fun and connect to causes• Debate is good• Has to be multimedia• Don’t try to compete with Facebook, etc.• Keep content & conversations public• Partner with other organizations and schools• Promote development of speech (incl revised postings)• Design for diversity of speakers (via partners, tools, training, design/content promotion)
VISION & PROGRESSION – EMPOWERMENTConnect with community, Connect with gov
QUARTER 5TODAY – CIVIC VOICE CURRICULUM • 125 participated in digital literacy trainings (unduplicated) • 592 participated in digital literacy trainings (duplicated) • YTech: total training hours engagement programs 1381 digital inclusion + civicIn • Averaged 173 open lab of other YMCA branches, nonprofit order to expand and grow capacityorganizations, classroom teachers, we began running programs, fine tuning and visits/weekpackaging our resources and activities into curriculum guides we call Civic Voice • 111 hoursCurriculum programs. of open lab each weekYTECH’s Civic Voice Curriculum programs are project-based, service learning guidesthat explore community issues.Young people use digital media to tell stories, share their voice and develop actionprojects to spark dialogue and initiate change in their communities.
Questions & feedback on CVC curriculum?If progression of outreach and engagementis: • Building awareness • Mobilizing and connecting • Deliberation and development of solutions • Action that impacts decision makers & community • Implementation • FeedbackHow do digital natives make most impact?How do we best facilitate people & tech?
IMPACT MORE THAN 3300 users on PSO.org I’m sorry that I put “When communities my family through come together to fight seeing me smoke, for a change it is steal and go to jail. possible to make a This is why I difference when wanted to help with multiple people stand the Night Out, so I up for what is right.” could show my little cousin and the -- Marleisha younger generation to be good and stay out of trouble.” -- Yao500 young people served as of 3rd Quarter 2012
GET INVOLVED | JOIN USLearn more: Visit youthdigitalmedia.com to preview other guides and watch media createdusing out guidesRun a program: Purchase a curriculum guide by contacting Roni Ayalla,firstname.lastname@example.org Guides are $10 each.Western Washington & Greater New York City areas:YTech will potentially run a Civic Voice Curriculum program at your organization or trainyour staff on our curriculum model.Contact:YMCA | Chris Tugwell | email@example.com | 425-445-5860CITY OF SEATTLE | David Keyes | firstname.lastname@example.org | 206-386-9759NYC | Roni Ayalla | email@example.com | 206-250-2456