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Digital Inclusion strategies & Seattle's Community Technology Program


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An overview on strategies for local government to foster digital inclusion. Presentation by David Keyes for the 2013 National League of Cities Congress mobile digital inclusion workshop. This covers the digital inclusion framework, community assessment and Community Technology programs of the City of Seattle Department of Information Technology. Also IT Equity Project management tool. For more also see

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Digital Inclusion strategies & Seattle's Community Technology Program

  1. 1. Community Technology Program Ensuring digital inclusion for all… SO Residents & neighborhoods have the Information technology capacity needed for • employment, • civic and cultural participation, • lifelong learning, and • access to essential services David Keyes Derrick Hall Delia Burke Vicky Yuki @diginclusion
  2. 2.    Access Literacy Content (reading & writing) For residents, businesses and NGO’s Digital Divide Digital Inclusion Broadband Deployment & Adoption
  3. 3. Access to devices and the internet  Availability, cost, ease of use for connectivity to the Internet, and end-user hardware and software. Assistive technology. Also tech support. Literacy in using computer and internet technologies  Skills required in order to utilize the equipment and Internet effectively for essential services, education, employment, civic engagement and cultural participation. Meaningful and useful content and services available  Services available for those in need, culturally and educationally appropriate design, marketing and placement appropriate to reach underserved communities, and enabling of content production and distribution by lower capacity residents, businesses and organizations.
  4. 4. ◦ In Brief  Work alongside Web Team, Seattle Channel & Cable Office  Started with a bulletin board and then public terminal as part of the Public Access Network (PAN)  Cable funded  ~ $1.3 million  Funds and tech assistance reinvested in the community
  5. 5.            Ensure all residents can get to city services & participate in city processes Educational excellence Youth development & violence prevention Workforce training English literacy and immigrant services Small business development Use of e- gov & essential services Civic engagement Safety & emergency preparedness Community building and problem solving Race & Social Justice
  6. 6.        Map community assets Staff is critical to develop strategy and build internal & external partnerships Reinvesting tech/telecom revenue into related purposes Leverage city funds Use trusted community liaisons Encourage best practices, evaluation and staff continuity Advisory board or council on digital inclusion brings added value
  7. 7. • Measures based on city & community goals • Phone & online surveys • Focus groups • Data on cable, broadband use and on e-civic participation, as well as barriers to use • Used in planning city services
  8. 8. Focus groups in multiple languages, and with the disabled and African American community provide input on electronic civic participation, Internet use and barriers to use, social media, and technology literacy needs.
  9. 9.      72% want to give opinion electronically Email preferred way to get info 58% interested in community meeting via high speed Internet 69% of those 18-25 would prefer to get urgent information from the City via text. Combined strategies important!
  10. 10.       Broadband access, adoption & civic engagement Competitive annual grant program $320K to 23 projects Wide range of community groups Match more than 1:1 Guided by Advisory Board Councilmember Harrell with grantees at City Hall
  11. 11. Civic Engagement Job & Homelessness Rainier Beach Empowerment Coalition enabled 15 youth journalists to post 247 headlines on issues they care about Children & Families TAF engaged 24 youth of color in learning robotics, blogging and genetics Jubilee Women’s Center helped over 100 low income women gain MS Office Certification & other tech skills Education Rainier Vista Tech Center provided computer-based ESL classes to 60 immigrants and refugees
  12. 12. Resource hub, incl. map of computer centers Training and networking State Council on Digital Inclusion Developed state definition of digital inclusion/ community technology ◦ BTOP Public Computing project ◦ ◦ ◦ ◦  35 Centers  Workforce Development Council  Computers in Courthouses, Libraries and community
  13. 13. Covers team, plan, product, & deployment   Identify accurate requirements Make conscious and deliberate choices (i.e. languages)  Identify and eliminate unintended barriers  Improve user acceptance Link to Tool
  14. 14.  What diversity is there in the stakeholders?  How does the project team reflect that diversity?   How does product design/selection ensure best outcome? How are differing needs of user groups met throughout the project lifecycle? • • Outreach Training • Support
  15. 15.         National Everyone On Campaign Pew Internet and American Life NTIA /census report: Exploring the Digital Nation Communities Connect Network Seattle Digital Inclusion Framework Seattle Information Technology Equity Project Management Tool Seattle Race and Social Justice Initiative Seattle Information Technology Indicators Connecting People for Development Study
  16. 16. To learn about the research and evaluation projects lead by the U.S. IMPACT Study research group and how the IMPACT Team can help your library through implementing strategic evaluation, workshops, research, visit: Learn about the project team and download a copy of the extended report: Find out more about IMLS initiatives to help community leaders make strategic decisions about technology investments at ve_communities.aspx
  17. 17. @diginclusion