Market conversations

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I'm trying out slideshare. IT doesn't present the special font I used so the text size is off, and it doesn't get any of the animations, so some slides are a mess. Still, it looks like it could be useful.
These are slides for a presentation to Dutch marketers at the MarktPlein conference

Published in: Business, Spiritual
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  • By customer culture I don’t mean just that businesses have to become increasingly customer-focused. I also mean that there is a cultural change going on among customers.
  • Market conversations

    1. 1. David Weinberger Ph.D. Harvard Berkman Center for Internet and Society [email_address] Marketplein DM - Sept. 2006 Market Conversations 6 Years Later
    2. 3. Ancient Assumption size control
    3. 7. <ul><li>Managers </li></ul>Permission
    4. 8. Fort Business Marketing Managing Partnering
    5. 10. Market evolution Markets Place Social square Filled with voices Shared interests Marketing Verb Done to people One sided talk Battle of wills Industrial Revolution Interchangeable goods Interchangeable workers Interchangeable customers
    6. 11. No market for messages <ul><li>Marketing Becomes War: </li></ul><ul><ul><li>Marketing campaigns Targeted marketing Saturation marketing Strategic marketing </li></ul></ul>- Doc Searls
    7. 12. Introducing a revolutionary new washer That will change the way You think about laundry
    8. 14. Heart and Facts Click Click Click Click Click Click Click Click
    9. 15. The Facts
    10. 19. When markets aren’t conversations
    11. 23. Yahoo! <ul><li>&quot;We feel that the magic of something dancing across the page from the user's standpoint gives a lot of opportunity to do creative things.&quot; </li></ul><ul><li>David Shen VP User Experience and Graphic Design at Yahoo </li></ul><ul><li>Online Media Edition, July '02 </li></ul>
    12. 24. On purpose Hidden aim For money Word of Mouth
    13. 25. The world has changed since 1999…
    14. 26. P2P Blogs Wikis Content Tags
    15. 27. What blogging is not
    16. 29. About Cats
    17. 31. Encyclopedia Britannica: 32 volumes, 65,000 topics What is the size of a topic?
    18. 34. Journalism
    19. 35. News Flash!! Disney copyrights the © symbol!! Now must be written as © ©
    20. 36. Blogosphere Journosphere Corporate whores! Secret agenda pushers! Echo chambers! Irresponsible, amateur unedited teen agers!
    21. 37. Blogosphere Journosphere Ideas and writers News and ideas The front page
    22. 39. The importance of writing badly
    23. 40. Mass Medium
    24. 41. The Long Tail media marketers
    25. 42. The Long Tail
    26. 43. About individual bloggers
    27. 46. About you
    28. 47. Constructing a self
    29. 48. P2P Politics
    30. 49. Howard Dean
    31. 53. Engagement Loyalty
    32. 55. From the marketers
    33. 56. P2P Authority
    34. 61. Publicly Negotiated Knowledge
    35. 65. Who’s is it?
    36. 67. Markets are conversations means markets are becoming real
    37. 69. 1 : 1
    38. 70. 1 : 1
    39. 72. In real voices Voluntary Open ended About what we’re interested in Ours
    40. 73. Thank you. David Weinberger Home: www . Evident . Com Blog: www . JohoTheBlog . Com email me: self@evident . com

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