The Essential Technology Start-Up Book ListDave LitwillerApril 2011NarrativesWalker, J., (1989). The Autodesk File: The No...
Grove, A. S., (1983). High Output Management. New York, USA: Random House.This is the classic book on effective management...
Product ManagementDavidow, W. (1986). Marketing High Technology. New York, USA: The Free Press.Marketing High Technology i...
Marketing CommunicationsHalligan, B. and Shah, D. (2010). Inbound Marketing: Get Found Using Google, Social Media and Blog...
Also, The Four Steps to the Epiphany, noted above, describes in detail a recommended set of interactionpoints for the boar...
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The essential technology start up book list - april 2011 - dave litwiller

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A compilation of the best books to read for founders and leaders of start-up and growth stage technology businesses

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The essential technology start up book list - april 2011 - dave litwiller

  1. 1. The Essential Technology Start-Up Book ListDave LitwillerApril 2011NarrativesWalker, J., (1989). The Autodesk File: The No-Holds-Barred Story of the Making of a Software Company.Thousand Oaks, USA: New Riders Publishing.The Autodesk File captures the growth of the company and its products from their beginnings through IPOfrom the documents that were used within the company at the time.http://www.fourmilab.ch/autofile/afpdf.zipKaplan, S. J., (1994). Startup: A Silicon Valley Adventure. New York, USA: Penguin.Startup is one of the best written books about the creation and fostering of a high profile, highly fundedcompany and its travails getting market adoption for an early pen-based computer.http://www.amazon.com/Startup-Silicon-Adventure-Jerry-Kaplan/dp/0140257314Taylor, S. and Schroeder, K., (2003). Inside Intuit. Boston, USA: Harvard Business School Press.Inside Intuit details the trials and path to success of an exemplary customer-driven, user feedback premisedbusiness.http://www.insideintuit.com/Venture Capital, Term Sheets and Business FormationNesheim, J.L. (2000). High Tech Start Up: The Complete Handbook for Creating Successful New HighTech Companies. New York, USA: The Free Press.High Tech Start Up is the definitive guide to understanding venture capital term sheets. It also provides avery good overview of the emotional demands placed on the founder to successfully start a technology-based business, grow it, and achieve liquidity.http://www.amazon.com/exec/obidos/ASIN/068487170X/qid=1096675033/sr=ka-1/thenesheimgroupMetrick, A. (2007). Venture Capital and the Finance of Innovation. Hoboken, USA: Wiley.Venture Capital profiles the empirical and statistical drivers of the venture capital industry, as well asvaluation models, to help the entrepreneur prepare and negotiate most productively when seeking venturecapital financing.http://ca.wiley.com/WileyCDA/WileyTitle/productCd-EHEP000064.htmlGeneral ManagementCohen, D. and Feld, B. (2011). Do More Faster. Hoboken, USA: Wiley.Do More Faster is a full playbook for the start-up phase, most applicable to mobile app, social media, andweb services ventures. It captures a great deal of the intensive mentorship guidance from the TechStarsprogram to help young Web 2.0 companies start quickly and make the most of their potential.http://www.domorefasterbook.com/
  2. 2. Grove, A. S., (1983). High Output Management. New York, USA: Random House.This is the classic book on effective management of people and projects by the former CEO and chairmanof Intel. It is a must-read for people coming into supervisory and management positions for the first time.http://www.amazon.com/High-Output-Management-Andrew-Grove/dp/0679762884Bell, C.G., (1991). High-Tech Ventures: The Guide for Entrepreneurial Success. Reading, USA: Addison-Wesley.High Tech Ventures was one of the first and still most relevant guides describing an analytical approach tomoving an embryonic technology-based business toward much greater scale and success.http://www.amazon.com/High-tech-Ventures-Guide-Entrepreneurial-Success/dp/0201563215#_Rodgers, T.J., Taylor, W., and Foreman, R. (1992). No-Excuses Management: Proven Systems for StartingFast, Growing Quickly and Surviving Hard Times. New York, USA: Doubleday.No Excuses Management details the systems for goal setting and performance management used by thefiery founder-CEO of Cypress Semiconductor during its heyday of battling and succeeding in the hyper-competitive memory chip business.http://www.amazon.com/No-Excuses-Management-Systems-Starting-Surviving/dp/0385426046Colley J.L., et al. (2007). Principles of General Management: The Art and Science of Getting ResultsAcross Organizational Boundaries. New Haven, USA: Yale University Press.Principles of General Management lays out planning, analysis, monitoring, reporting and corrective actionmethods suitable for organizations of all sizes.http://yalepress.yale.edu/book.asp?isbn=9780300117097Business Model Generation and TuningMullins, J. and Komisar, R. (2009). Getting to Plan B: Breaking Through to a Better Business Model.Boston, USA: Harvard Business School Press.Getting to Plan B describes methods, tools and techniques for monitoring the performance of ahypothesized or current business model, and developing data-driven, fact-based indicators from which toevolve to a better business model.http://www.amazon.com/Getting-Plan-Breaking-Through-Business/dp/1422126692Blank, S. G. (2007). The Four Steps to the Epiphany: Successful Strategies for Products that Win. USA.The Four Steps details an iterative strategic and tactical process based on rigorous feedback for aligningcompany development with that of the product and the customer base in a rapidly growing enterprise.http://www.amazon.com/Four-Steps-Epiphany-Steven-Blank/dp/0976470705Finance and AccountingThe Harvard Business Essentials Series (2002). Finance for Managers. Boston, USA: Harvard BusinessSchool Publishing.Finance for Managers is a primer for non-financial entrepreneurs and executives on financial terms andactivities in order to credibly discuss financial projections, monitoring and reporting with prospective andcurrent investors, as well as other stakeholders.http://hbr.org/product/harvard-business-essentials-guide-to-finance-for-m/an/8768-PBK-ENG
  3. 3. Product ManagementDavidow, W. (1986). Marketing High Technology. New York, USA: The Free Press.Marketing High Technology is a look at the successful strategy used by Intel in its early days of becominga microprocessor pioneer by creating a more complete product in the eyes of customers and faster cycles ofaction than the competition.http://www.amazon.com/Marketing-High-Technology-William-Davidow/dp/002907990XAlso, The Four Steps to the Epiphany, noted above, is an important work for strategic productmanagement.Research & DevelopmentReinertsen, D. G. (2009). The Principles of Product Development Flow – Second Generation Lean ProductDevelopment. Redondo Beach, USA: Celeritas Publishing.Flow is a comprehensive toolkit to help instrument and manage R&D activities for more rapid, adaptableand predictable outcomes. The principles it describes can help with every type of R&D methodology, fromagile software development to phase-gate hardware and capital equipment creation.http://www.amazon.com/Principles-Product-Development-Flow-Generation/dp/1935401009McConnell, S. (1996). Rapid Development: Taming Wild Software Schedules. Redmond, USA: MicrosoftPress.Rapid Development is an unrivalled look at scheduling, monitoring and providing course corrections forcomplex engineering projects. It is written based on software development efforts, but the empirics andtechniques are extensible to nearly any type of engineering project. The sections devoted to projectrecovery are especially useful.http://www.amazon.com/Rapid-Development-Taming-Software-Schedules/dp/1556159005Jones, C., (1997). Applied Software Measurement: Assuring Productivity and Quality. New York, USA:McGraw-Hill.Applied Software Measurement is a tour de force of quantitatively estimating and measuring productivityand quality in software system design, delivery and maintenance.http://www.amazon.com/Applied-Software-Measurement-Assuring-Productivity/dp/0070328269Professional ServicesMaister, D.H. (1997). Managing the Professional Services Firm. New York, USA: Free Press.-and-Baschab, J. and Piot, J. (2005) The Professional Services Firm Bible. Hoboken, USA: Wiley.Managing the Professional Services Firm and The Professional Services Firm Bible provide firm-levelviews of developing, promoting and delivering professional services. These books are widely extensible tothe professional services elements of consultative selling and service-augmented product delivery in hightechnology.http://www.amazon.com/Managing-Professional-Service-David-Maister/dp/0684834316http://www.amazon.com/Professional-Services-Firm-Bible/dp/0471660485
  4. 4. Marketing CommunicationsHalligan, B. and Shah, D. (2010). Inbound Marketing: Get Found Using Google, Social Media and Blogs.Hoboken, USA: Wiley.Inbound Marketing is a thorough tactical guide to web and social media marketing for businesses.http://inboundmarketing.com/bookSalesBosworth, M. T. (1995). Solution Selling: Creating Buyers in Difficult Selling Markets. New York, USA:McGraw-Hill.Solution Selling provides a tactical master class for conducting and influencing the sales process in largetransaction price business-to-business technology sales, especially IT.http://www.amazon.com/Solution-Selling-Creating-Difficult-Markets/dp/0786303158Miller, G. (2009). Spent: Sex, Evolution and Consumer Behaviour. New York, USA: Penguin.Spent describes the basis in evolutionary psychology for what drives consumer behaviour. It drawsconnections to what works, what doesn’t, and why in consumer products, video and social media games, aswell as web services.http://www.amazon.com/Spent-Sex-Evolution-Consumer-Behavior/dp/B002ZNJWHW/ref=sr_1_1?ie=UTF8&s=books&qid=1302875176&sr=1-1Goldstein, N.J., Martin, S.J., and Cialdini, R.B. (2008) Yes!: 50 Scientifically Proven Ways to bePersuasive. New York, USA: Free Press.Yes! delivers behavioural psychology research on influencing people, updating Cialdini’s classic book onthe subject, Influence. The ideas Yes! presents are important to make the most of any type of person-to-person selling or persuasion effort, as well as enhancing products, games, incentives, and service offeringsto be most compelling.http://www.amazon.com/Yes-Scientifically-Proven-Ways-Persuasive/dp/1416576142/ref=sr_1_3?s=books&ie=UTF8&qid=1302875213&sr=1-3GovernanceConger, J. A. et al (2009). Boardroom Realities: Building Leaders Across Your Board. San Francisco,USA: Jossey-Bass.Boardroom Realities is current look at how to build and deliver leadership from the boardroom, optimizingperformance and impact of the board of directors for the organization.http://www.josseybass.com/WileyCDA/WileyTitle/productCd-0470391782.htmlNadler, D., Behan, B., and Nadler, M. (2006). Building Better Boards: A Blueprint for EffectiveGovernance. San Francisco, USA: Jossey-Bass.Building Better Boards taps the collective experience of a large number of seasoned corporate directors toconvey a range of methods and techniques to achieve efficient and effective board operation.http://www.amazon.ca/Building-Better-Boards-Blueprint-Governance/dp/078798180X
  5. 5. Also, The Four Steps to the Epiphany, noted above, describes in detail a recommended set of interactionpoints for the board of directors overseeing start-up and growth stage technology businesses to help shapethe development of the business and its main product platform.Compiled By:David J. Litwiller is a senior executive in high technology, based in Waterloo, Ontario. His background is inwireless devices, precision electro-mechanics, semiconductors, electro-optics, MEMS, biotech instrumentation,and enterprise software. He serves as an advisor for various private corporations in matters of strategy,technology, operations, and business development. Mr. Litwiller is the author of “Rapid Advance - Mergers &Acquisitions, Partnerships, Restructurings, Turnarounds and Divestitures in High Technology”.http://www.amazon.com/Rapid-Advance-Acquisitions-Partnerships-Restructurings/dp/1439200874/ref=sr_1_1?ie=UTF8&s=books&qid=1287516364&sr=1-1.Other recent publications -http://www.scribd.com/doc/43727006/Growth-Stage-Technology-Business-Assessment-and-Improvement-Final-Nov-2010-Litwillerhttp://www.scribd.com/doc/48175284/Cash-Connections-and-Chemistry-Angel-Investment-in-Early-Stage-Technology-Ventures-Feb-2011-Dave-Litwiller-Final

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